What is blasting marketing and which famous companies are there?

The concept of blasting marketing is also called conference marketing and event marketing. "Blasting marketing" is an extended marketing concept, which concentrates all resources that can promote the transaction and reserves a large number of accurate customers for fixed-point promotion. The concept of "explosive marketing" first appeared in the domestic home market from the first half of 20 12. Put all the' gunpowder, detonators and fuses' in the best time, place and location to detonate, target customers with accurate market customer orientation and accurate target area positioning, and focus on bombing marketing.

The new marketing concept first appeared in the domestic home market from the first half of 20 12. Blasting marketing is actually precision marketing, collecting the real estate resources in the target area, classifying the real estate in the community, carrying out public relations actions of property management, and registering the contact information and purchase intention of all potential customers. After full preparation in the early stage, focus on marketing customers at an appropriate time. Including SMS marketing, telemarketing, real estate stagnation and other ways to carry out large-scale product promotion and publicity offensive, and invite all potential customers to the event site for group buying activities on a specific date.

First, the method of blasting marketing:

1, precision marketing: how to find the target customer accurately.

2. City-wide marketing: How to quickly let furniture buyers in the city know when we will do promotional activities?

3, community marketing: how to do community blasting, accurately find customers who buy furniture, and promote customers to the store.

4. Store marketing: how to do a good job in store atmosphere layout, how to increase the rate of entering the store and improve the transaction rate.

5. Service marketing: Grasp the customers' hearts and conduct emotional marketing.

6. Alliance marketing: use our resources to find building materials suppliers and home improvement suppliers for alliance marketing.

7. Telemarketing: How to do telemarketing and SMS marketing to screen customers, invite accurate customers to the store, and improve the attendance rate.

Second, 12 large bench blasting:

1, market research.

2. Theme planning.

3. Construction of blasting team: personnel recruitment, personnel training and division of labor.

4. Goal setting.

5. Alliance marketing: the secret of multiplying performance tenfold.

6. Community promotion.

7. Telecom marketing: SMS group sending and telemarketing.

8.e-net is exhausted.

9. Material design and atmosphere layout.

10, interception: Jianghu and Haijiang Law.

1 1, Absolute Deal: The Secret of Quick Deal.

12, blasting site control.