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There is no doubt that Kai-Fu Lee's departure from Google will be the most lively news in China's scientific and technological circles. Personally, I'm lucky to learn earlier, have more time for multi-angle interviews, and calm down and think about the past four years. The full text of this article will be published in Global Entrepreneur magazine next week. For some reason, I can only extract the first half, but I should be able to answer your question now. In August, it seems that employees of Google China rarely saw Kai-fu Lee. At the beginning of the month, he flew back to the company headquarters in Silicon Valley to make regular reports to the CEO and the two founders. By the end of the month, he will send his eldest daughter to study in America. The outside world occasionally knows about his behavior, but through Twitter-since he officially logged in at the end of June, he has quickly gained 360,000 fans. On it, besides Google, he also talked about food and his upcoming book. However, neither daily subordinates nor online fans know that during the two trips, Kai-fu Lee's identity has quietly changed: on August 5, he formally asked to resign as Google's global vice president and president of Greater China. In the past four years, no one in China's business circles has heard more rumors about the departure of Kai-Fu Lee, but no one could have guessed that the story of Kai-Fu Lee and Google would end like this. Before going to the United States for the second time, Kai-fu Lee met with our reporter alone and carefully revealed his changes and plans. He is as calm and optimistic as ever, but his eyes are sure. The Choice of Kai-Fu Lee Since Kai-Fu Lee became the head of Google's China market in 2005, it seems easy to assume that Lee will only leave in two situations: either because of poor performance or leaving the China market with failed Google. In fact, there is a third possibility, that is, Kai-fu Lee voluntarily chooses to leave. This is of course a difficult choice: sufficient reasons for leaving, satisfactory opportunities and just the right time are indispensable. People usually ignore this possibility, not only because they think it is too difficult, but also because people almost instinctively doubt whether professional managers have other options. As for Kai-Fu Lee, who used to be the vice president of Microsoft and Google, it seems that there is no better platform for the time being. But it is also very human. Because of this, Li Kaifu had to think about his next step. For example, if one day he leaves Google, he can't even enjoy a holiday directly-it's too easy for the outside world to understand that he is unemployed. Kai-fu Lee himself said that he began to explore new opportunities in the second half of 2008. This has been confirmed by insiders. Guo Quji, who was an assistant to Kai-Fu Lee and later left his job to start a business, recalled that he had given some suggestions to Kai-Fu Lee earlier, such as taking over the China fund of an American venture capital company when the capital market was hot in 2007, or helping Obama to campaign at the beginning of his election, all of which might help him change careers in politics. However, Kai-Fu Lee did not adopt it. Indeed, before 2008, Li was at a loss. He must first solve the problem of Google's survival in China. This is a tangled challenge. China's laws and regulations stipulate that Google can only operate here if it obtains a local ICP license and is managed by local policies; The top management of the US headquarters believes that Google is a maverick company all over the world and should not give in; Some of Li's colleagues in China, as well as Google's global supporters, are eager for this "born with a golden spoon" company to quickly make some refreshing products in the China market; And Google's opponent is on the verge of an enemy, raising the threshold of competition at all costs? 6? 8? 6? 8 Li Kaifu, caught in the middle of the whirlpool, has few cards in his hand and time is tighter. It took Cai Li about two and a half years to gradually straighten out the main contradictions. He persuaded the headquarters to abide by the laws of China, set up a local domain name and obtain an ICP license. He established a team of young engineers, first focusing on improving the search quality, then completing product lines suitable for the China market, such as maps and input methods, and finally starting projects like Google Music, which is unprecedented in the world. He also joined forces with Tencent, Sina, Tianya and other mainstream Internet forces in China to stabilize Google's market share in China in terms of traffic and momentum. These are not high-level and pioneering, but they are all effective. During this period, Kai-Fu Lee was repeatedly criticized by the outside world for his lack of surprises, and some things he pushed forward with all his strength were not always satisfied with the headquarters. However, he led his team to strike a balance between American culture and China reality-no matter how amiable and restrained he seems on the surface, Kai-fu Lee has his scale and courage. By 2008, the industry has accepted the reality by default, and Google has become the only player among foreign Internet giants who still plays an important role after localization. Two figures are enough to illustrate this point. Its market share is only 16% from the lowest point, and has risen to more than 25% in 2008 (statistics say it has reached 30%). Another previously unknown figure is Google China's revenue: it reached $200 million in 2008 and may be close to $400 million in 2009. The latter figure is not far from Baidu's revenue of 365,438+billion yuan in 2008. No matter how you look at it, Kai-fu Lee has obviously passed the most difficult time. As early as 2007, a person familiar with Google's headquarters told this magazine: "Schmidt never thought about replacing Kai-fu Lee. He was more worried about opening and closing.