At the end of the year, the store's performance sprinted to the standard strategy ~ 6 magic weapons for sprinting

It's the end of the year again. Markets all over the world have seized the opportunity to sprint, seize sales, rush tasks, various promotions, policies and activities, but the results are not all the same. Some companies have made a lot of money, while others are far from each other.

The same efforts have different results. The reason lies in the scientific and systematic nature of the year-end sprint. Only by sizing up the situation and planning accurately can any work have real victory results. Here, I will share and discuss with my friends about the year-end store sales sprint.

A magic weapon of sprint: market analysis

Before the year-end sprint, we must do four major market analysis:

1. Analyze and inventory the completion of the annual sales tasks of all our stores and the reasons for the gap;

2. Analyze and take stock of the current main promotion methods and sales status of your closest competitors;

3. Analyze and check whether there will be any large-scale activities in your own area or shopping mall years ago, and whether there are any requirements for sales in your own stores;

4. analyze and count the proportion of the products you sell, and find your core best-selling products and unsalable products.

For the above analysis, it is best to communicate with the store manager and some shop assistants. Through market analysis, we can make a comprehensive analysis of our year-end situation.

sprint magic weapon 2: target determination

after the market analysis is completed, we should formulate the regional target plan according to the overall target requirements of the company.

1. Make clear the total sales target of each store.

2. The tasks of each store should be detailed to every day.

3. The tasks of each store should be detailed to key categories.

4. The tasks of stores should be detailed to everyone.

Let every shop assistant have tasks and sprint goals, and let her know her goals every day.

the magic weapon of sprint 3: clear method

after the goal is determined, the key is to reach a * * * understanding with the store manager and clerk, that is to say, the sales manager should go deep into the store, communicate with each store manager and clerk, listen to their opinions, and see what methods and suggestions they have for achieving the goal. On the whole, there are seven methods worthy of reference:

1.

You can call or send a message to VIP to tell them to redeem points, or tell them that there are corresponding discounts and gifts, so that VIP customers can take the initiative to come to the store to buy the goods they need. In this respect, we should combine the characteristics of the store and communicate with VIP customers in the right way at the right time, so that customers can feel respected, valued and get corresponding benefits.

2. Brand Day Method in Shopping Mall;

contact the mall, or organize a brand day promotion in your own store. The key point is to make a big preferential measure for the existing goods, or select some special goods as gimmicks, lay a red carpet at the entrance of the mall to the counter or store, and even arrange some red wine or food in the store to attract customers' attention, promote customers to enter the store and promote sales. Of course, the key to brand day is the intensity of activities. Only by comparing with similar brands in shopping malls, we can achieve twice the result with half the effort.

3. Linkage method of mall promotion;

at the end of every year, there will be various activities in the shopping mall. In view of these activities, we should combine the needs of our own brands and launch targeted participation. Only targeted participation can take advantage of the situation and grasp the fire of sales in the shopping mall. Of course, the sales manager should think about how to deal with it in a targeted manner. For some forces that are too strong, besides negotiating with the shopping mall to reduce the deduction point, we should also consider whether there are other flexible methods, such as whether we can communicate with the shopping mall and replace it.

4. Sale promotion method;

to communicate with the shopping mall, you should choose the door of the shopping mall or the elevator, find the special sale position, and choose some products from previous years for special sale, which will not only increase sales, but also digest part of the inventory. When selling, you can do some special price techniques, such as making a set of special prices, that is, buying a set of products can enjoy a lower price, making a product package and other forms.

5. Small-scale internal employee preferential market;

Before the year, we can give some discounts to the employees of internal salespeople according to their needs, and organize a special sale for internal employees in one of the specialty stores for a time, so that employees can inform their relatives and friends to come and buy and enjoy special promotions, which not only enables employees to enjoy special benefits, but also promotes product sales.

6. Joint promotion or gift promotion method;

according to the requirements of the company's promotion, the contents of the promotion activities should be publicized through posters to achieve eye-catching effects. At the same time, when customers buy products, they should give full play to the advantages of joint sales, and let customers buy more goods and increase sales through persuasive sales skills and gifts.

7. Welcome at the counter door;

At the counter of a shopping mall, the shop assistant should stand up and greet the guests with a smiling face at the door, while in a specialty store, it should be close to the door. When customers are found to have a desire to come in, they should greet them with a smiling face in time. This method can greatly improve the rate of entering the store.

the magic weapon of sprint 4: encouraging momentum

The key for a store to achieve its goal is to see how the salespeople work hard and keep working hard. On the one hand, this kind of effort depends on the professional training literacy of salespeople, on the other hand, it needs to strengthen internal incentives to make employees active.

1. Hold a kick-off meeting every month to create momentum;

at the beginning of each month, the store kick-off meeting is held. Through the kick-off meeting, on the one hand, we can share the experience of successful sales, on the other hand, we can make clear everyone's sprint goal, let everyone make a commitment to sprint, launch PK, form the momentum and atmosphere that is bound to be achieved, and enhance everyone's positive morale.

2. define the store incentive methods, such as daily incentive, monthly incentive and champion incentive;

To break down the store's goal into days after arrival, we should launch various incentives to activate employees:

1) Daily incentives:

Break down sales into every day, and if the goal is achieved every day, give a certain small reward. If the goal is achieved by 13%, 15% and 2%, give more small rewards respectively, so that the reward becomes the driving force for everyone to struggle every day.

2) Monthly incentive:

You can also tell the store manager or shop assistant that there will be an extra reward when the monthly task is completed, so that she can try her best to promote the sales task to reach the standard every day for this extra reward, so that employees can pay attention to their own progress, develop their own ways to complete the task, and let them compete with each other at the same time.

3) Champion incentive:

In each region, we can set the number one monthly completion rate of stores, the number one monthly completion rate of employees, and the number one sales, and give the champions certain rewards, so that everyone can forge ahead towards the champions, set an example and set a benchmark for progress.

3. On-site cash incentive;

For the daily incentive, it should be cashed and distributed directly every day, so as to have the feeling and effect of incentive. At the same time, for the daily incentive, it is necessary to share the distribution of WeChat messages with regional collectives, so that everyone can share the joy of success and have the desire to look forward to success.

sprint magic weapon 5: keep an eye on participation

After the target, method and incentive scheme are determined, the remaining work is to win and implement, and the key to implementation is to keep an eye on the daily work, pay attention to the daily task progress, and follow up the improvement and problem solving on the spot.

1. Strengthen the reporting and keep abreast of the progress and status quo;

every store is required to report the number of shifts every day, so that the sales completion of each shift is clear and clear, so that everyone in each shift can know the current situation of their task completion, and the grassroots should think about how to improve and the superiors should think about how to support and assist.

2. Go to key stores for on-the-spot guidance according to the data every day;

the sales manager reports every day, and gives encouragement and praise to the completed stores every day according to the data. At the same time, he goes to the last three stores every day to give on-the-spot guidance, understand the reasons, analyze the methods, listen to opinions, and give help to solve the problems.

3. Solve the actual problems of the store and adjust the countermeasures in time according to the problems;

after finding some problems in stores, we should find some * * * problems and inspire other stores to solve them at the same time. At the same time, we should also think about whether these problems are caused by policy deviation and whether it is necessary to adjust policies and incentives. This adjustment can be considered every 1 days, and managers just need to make market reactions in time.

4. Attend the morning meeting of the store to give confidence and encouragement;

attend at least one store morning meeting every day to cheer up.

5. Share advanced cases of stores;

when you go to every store, or communicate with advanced stores by phone in the morning, you should know some advanced cases they share in sales, and ask them to share them on WeChat, so that other stores can learn and learn from them through sharing.

6. Strengthen logistics and supply guarantee.

according to the sales situation, we should do a good job in the horizontal adjustment of the goods in the store, do a good job in the logistics support of delivery, especially in the key peak season, and we must make good preparations for the store in advance.

sprint magic weapon 6: key acceleration

in the key period, especially in the first ten days of the year, sales are often several times as high as usual, and at this time, it is necessary to speed up the key and do something special.

1. Call each store manager every day to inquire about the sales volume and put forward specific requirements;

In the critical period, we should call the store manager every day, learn about the sales situation and demand of each store every day, and make targeted guidance and help with the stores every day.

2. Increase the frequency of store stakeouts, and ensure that more than 5 stores are stationed every day, and the time spent in each store is more than 2 hours;

It is necessary to increase the frequency of squatting in stores, go to more stores, and have more time to fight with each other on the spot.

3. Strengthen personnel to work overtime, and try to increase the frequency of regular shifts;

it is necessary to consider the problem of people working overtime during the critical period. In the critical period, you can ask the store manager and some shop assistants to go to work regularly to increase the number of sales service personnel in the store to ensure smooth sales service and maximize the promotion effect.

4. Every time there is a big order, share happiness with the group on WeChat;

In the critical period, every time there is a big sales order, such as more than 3,, it will be shared with the group on WeChat in time, so that everyone can envy each other, compete and promote the sales of big orders.

when it comes to the strategy of reaching the standard in store performance sprint at the end of the year, we have to mention our excellent public course in October:

On October 22-23, China Guangzhou

Mr. Qi Changbao

The strategy of reaching the standard in year-end sprint

For details, you can add WX: 1766564175.