About the Spring Festival activity plan

Seven articles about Spring Festival activities

Lunar New Year is a time for the whole family to get together and enjoy happiness and tranquility in the noise and celebration. How to write the Spring Festival activity plan? Next, I will bring you the plan of the Spring Festival activities. I hope you like it!

Regarding the item 1 in the Spring Festival activity plan:

Spring Festival is a traditional festival in China, and it is also the biggest and most grand festival in a year. For businessmen, it is also the peak season for sales. In the face of fierce market competition, only through a series of preferential sales promotion methods can customers truly feel the benefits, thus winning the market, enhancing popularity and increasing sales.

Promotion and arrangement of activities:

1. Arrange the New Year atmosphere of each branch in a unified way. The design team of the planning headquarters will plan each branch in a unified way according to the actual situation to achieve a unified effect, and design the layout effect diagram and submit it to the leaders for review.

2. All materials arranged by each branch shall be coordinated by the planning headquarters and applied for procurement in a unified manner.

3. Every store will make Spring Festival couplets for layout.

4. The service desk of the shopping mall will broadcast the activities.

The exhibition boards at the entrance of every store are promoting activities.

6. The service desk of each store plays New Year's festival music.

7. Promote activities on the stage of X Store Plaza.

8. New Year's goods are listed for TV advertising.

9. SMS dm poster promotion period: number of posters: _ _

An activity

Theme of the event: the cash prize is waiting for you to draw.

Activity time: 65438+1October17-65438+1October 22nd (6 days).

Venue: _ _ Shopping Mall Branch

Activity content: During the activity, anyone who shops in the supermarket area of _ _ _ _ shopping mall once in 68 yuan can take part in the "Welcome the New Year, Win the Profit" lucky draw with a small ticket; Awards are set to 100 yuan, 50 yuan, 10 yuan, 5 yuan, 2 yuan, etc. 100% winner! Daily quota is limited, while stocks last! One ticket is limited to three.

Note: Withdraw at least three 100 yuan, five/50 yuan, 10 yuan 10 yuan from _ _ _ _ every day; Small shops can be arranged reasonably according to our actual situation.

Activity 2

Theme: Welcome the Spring Festival and send welfare.

Activity time: 20__ year 65438+February 25th —— 20 _ _ year 65438+1October 22nd (29 days).

Venue: _ _ Shopping Mall Branch

Activity content: During the activity, one tea garden package will be given to 58 yuan at any one-time shopping in the supermarket area of _ _ _ _ _ stores, and two tea garden packages will be given when the shopping is over 108 yuan; Small receipts cannot be accumulated and are only valid on the same day. A small receipt is limited to three packages.

Activity 3

Theme: The God of Wealth sends blessings, and the "gold coin" is yours.

Activity time: 65438+1October 27th-65438+1October 29th (3 days).

Location: _ _

Activity content: During the activity, anyone who shops all over 38 yuan in our shopping mall at one time can participate in the activities of "Blessing the God of Wealth" and "Gold Coins for You";

Rules of the game: customers who buy more than 38 coins at one time in this shopping mall can participate in the gold coin folder at the event site with the receipt. During the game, customers must use the props provided by this shopping mall to clip from one cornucopia to another, and give you all the coins caught within the specified time! There are illegal operations, all repeated;

Operation method: The Finance Department is responsible for exchanging a batch of 50-cent coins for activities. Plan the headquarters to purchase four sets of wealth clothes and distribute them to all stores. During the activity, the store will arrange a tall man to put on the clothes of the god of wealth and play gold coin games with customers. The daily activities will be arranged from 8: 30am to 165438+ 0: 30pm and14: 30pm. From 19: 30 to 2 1 in the evening, every store must carry out activities in strict accordance with the prescribed time every day in order to achieve better results. This activity can not only interact well with customers, but also symbolize good luck in the new year.

About the Spring Festival Activity Plan 2 20__ Spring Festival Activity Creativity: Carnival Year of the Tiger

Clothing is 60% to 20% off, and customers can enjoy a 15% discount during the Spring Festival. And 18 yuan, 88 yuan, 1 18 yuan and other special commodities were snapped up. There is a wonderful food carnival in the square, which allows you to enjoy various special dishes and snacks while enjoying the wonderful performances.

20__ Spring Festival activity idea: Beauty shows spring scenery.

During the Spring Festival, clothing will be 60% to 20% off (except counters), and winter clothing will be 30% off. During the 8th Makeup Festival, brands holding beauty demonstrations will get VIP cards with 6 points, and 1F cosmetics area will get a BCCHK VIP card when it is full in 500 yuan.

20__ Creativity of Spring Festival activities: A new atmosphere in the Year of the Tiger, dressing up for the Spring Festival.

During the Spring Festival, the clothing single cabinet is full 100 yuan MINUS 38 yuan cash (except for a few); Send scarves when the clothing and shoes are over 1000 yuan; Cosmetics over 200 get 70 plus a generous gift; Enjoy a 15% discount on jewelry and watches; Winter clothes curtain call 30% to 50% off; When the single cabinet of the whole library is full 100, a special coupon of 20 yuan brand discount store will be added.

20__ Spring Festival activity creativity: carnival is colorful.

This weekend, the whole museum is full of electronic gift certificates from 300 yuan 100 yuan, and there are holiday gifts and specialties on all floors. Only VEROMODA and JACKJONES participated in the coupon activity, and there were also activities in the mobile phone square.

20__ Spring Festival activity creativity: beautiful winter day

Clothing area from 60 yuan cash, 300 yuan province, winter clothing final clearance. VIP members can enjoy 3.8 times points. 380 yuan can also participate in the scratch card activities of cash consumption 100% winning, and VIP members have multiple gifts such as sports kettle and exquisite fruit alarm clock.

20__ Creativity of Spring Festival activities: Buy immediately, earn immediately, and the whole people will participate in the lucky draw.

On that day, when the cash part of the goods purchased in this department store reaches 200 yuan, you can get 60 yuan vouchers and New Year gifts; when it reaches 400 yuan, you can get 120 yuan vouchers and New Year gifts, and so on. (The coupon is not capped, and the New Year gift is limited to ten.)

New Year gift combination: a pair of Spring Festival couplets+a gift.

20__ Spring Festival activity idea: New Year family photo, the surprise will be scraped immediately. One person wins the prize and the whole family shares it.

Anyone who buys goods in this department store on 20 _ _/02/13—20 _ _/02/18 and accumulates cash 200 yuan can get a voucher for 60 yuan and two tickets for 400 yuan. With the lottery ticket, you can participate in the company's "New Year family photo, and the surprise will be scraped immediately." Lucky draw. The prize will be drawn by the notary office on 20__/02/24, and the company will notify the winning customers by phone.

20__ Creativity of Spring Festival activities: Go with a blessing bag and send it with a red envelope. Everyone has a share and everyone has a prize.

Where the cash part of the goods that participated in the activities on the day of purchase in this department store accumulated to 200 yuan during 20 _ _/02-02/03, in addition to giving 60 yuan vouchers, you can also withdraw cash from 6 yuan to 100 yuan.

20__ Creativity of Spring Festival activities: I was overjoyed, and the whole audience was given a discount of 1-7.

20 _ _/02/02-02/03, 8: 00- 10: 00, 1-7 discount (except special items).

20__ Spring Festival ideas: New Year gifts.

From February 20, 2002 to February 20, 2003, all VIP customers can receive New Year gifts at the front desk with VIP cards. (* * * 20 copies, first come, first served. Each person is limited to one copy while stocks last.

20__ Spring Festival activity creativity: special group purchase goods

If you buy a group in 500 yuan at one time, you can buy it at a special price on the DM group purchase special edition. You can get another coupon for Wanda Studios when you shop in 68 yuan. Birthday customers can get a cash coupon (face value in 30 yuan) and a beautiful gift at the Customer Service Center (Gate 10) with valid ID.

In order to promote the vigorous development of the national fitness education movement and enrich the amateur cultural life of all employees, the trade union decided to hold cultural and sports activities for the Spring Festival for 20 consecutive years, as follows:

I. Participants

Global employees can voluntarily sign up for activities.

Second, the activity time

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ in the afternoon

Third, the organizer

Organizer: Bureau Trade Union

Event organizing Committee:

Team leader: _ _

Member: _ _

Four. Activities, projects and organizers

1, Fishing Competition: Organizer: _ _

2. Challenge Competition: Organizer: _ _

3. Fei Biao Competition: Organizer: _ _

4. Armwrestling Competition: Organizer: _ _

5. Poker Competition: Play and Hold Organizer: _ _

6. Rocket Organizer: _ _

Verb (abbreviation of verb) activity rules

1, fishing competition rules. Participants fished bottles with self-made fishing rods and put them in the designated area 1 time. Within the specified time, those who completed three times won the first prize, those who completed two times won the second prize, and those who completed 1 time won the third prize. The awards were confirmed on the spot.

2, the rules of the competition. The players stand behind the throwing line and throw the throwing circle forward, and each person throws 10 times in a row. Only different poles in the collection can get different prizes, and each pole is limited to one set. The awards were confirmed on the spot.

3. Fei Biao Competition Rules. Participants stood behind the throwing line and Fei Biao on the target board. Each person threw 10 times in a row, and the total score was the final score. According to the scores, first prize 1, second prize 5, third prize 10. The awards were confirmed on the spot.

4. The rules of wrist wrestling. Participants wrestle in pairs on a fixed table, and the one whose right hand touches the table first is negative. The single elimination system is adopted, and the competition is conducted in the order of registration and lottery. * * * Divided into three levels (1): Men's Group A (over 40 years old); Men's Group B (under 40 years old); There are also women's groups. Awards are decided according to the results. First prize 1 person at all levels, 2 second prizes, 3 third prizes for men's teams and 3 top prizes for women's teams.

5. Rules of poker game.

Each person can only register for one of the two competitions.

(1) Play baseball. There is only one event in baseball. Every two players form a team, voluntarily sign up, adopt the single elimination system, draw lots and fight in groups, with four cards in each game, and play in groups of two. The two groups are upgraded in the order of "3-A", and the one who hits "A" first is the victory. After the grouping of baseball (poker) matches is determined, the contestants are invited to play during non-working hours such as lunch break. The results of the group competition will be reported to the organizing Committee within 2 days, and the organizing Committee will arrange the next promotion opponents in a unified way. The final list will be generated before February 1 1, and the final will be held on February 13. According to the winning or losing situation, the winning or losing situation is decided, and the top six are the winners.

(2) rocket competition. People who play poker don't play baseball. The rules of the game refer to the rules of the baseball game, and the first score of 20 points wins. The final will be held on _ _ _ X. According to the winning or losing situation, the winning or losing situation is decided, and the top six are the winners.

Six, a few requirements

1, all departments should carefully organize their participation to ensure the competition time and personnel and the quality of activities.

2, abide by the rules of the activity, and pay attention to keep the building clean, don't make any noise. Except for X _ _ days, activities shall not use working hours.

3. The appraisal and redemption office is located in the office, and the conference room on the first floor is the redemption office.

4. All participants should register at the person in charge of each project organization, and the deadline for registration is X _ _. Matters not covered in the rules of this Spring Festival activity will be notified separately.

The fourth part of the Spring Festival activity plan is to carry out activities such as caring, helping and caring for the elderly, the poor, empty nesters, left-behind children, migrant workers and the disabled during the Spring Festival of 20 _ _ _, and to establish a long-term mechanism for caring, helping and caring for the disabled in our street. The implementation plan of this activity is specially formulated:

I. Activity time

65438+1 October1to February 6, 20__.

Second, the content of the activity

(1) The theme of the activity.

Caring for left-behind children, helping empty nesters, expressing condolences to the elderly, the poor, migrant workers and the disabled, offering voluntary love and building a harmonious society.

(2) scope of activities.

Left-behind children in the whole street (children at home and children from single-parent families whose parents are six to fourteen years old and go out to work all the year round or for three consecutive months, orphans and abandoned children) Empty nesters, widowed elderly people, "five guarantees" and "three noes" personnel, needy people, migrant workers and disabled people in the whole street.

(3) Activity mode.

Relying on the community, led by cadres in the community, with female cadres and league members as the main body, helping schools and community cadres to participate extensively, and adopting the way of "multi-belt and one-belt" pairing assistance for volunteers, cadres and workers.

(4) the content of the activity.

We will provide sympathy, psychological comfort, life care, emergency assistance, medical care, cultural and sports activities, legal aid and other assistance to those who care for and help the condolences. Mainly around the following aspects:

1, home visit of left-behind children.

Through home visits and interviews with left-behind children, we can understand and solve the urgent needs of left-behind children in time. Actively provide homework counseling, psychological counseling, spiritual comfort, life help and other services for left-behind children.

2. Organize cultural life services for empty nesters.

Enthusiastically chat with the elderly to relieve boredom, help empty nesters clean, wash, cook and have a haircut, create a good atmosphere for a happy family life, and actively mobilize empty nesters to participate in various literary groups and cultural and recreational activities in the streets and villages.

3. The street organized a large-scale New Year's Day Spring Festival send warm to send warm holiday wishes to left-behind children, empty nesters, widowed elderly, poor people, migrant workers and disabled people. According to the actual situation, all communities should take care of the needy people in send warm.

Chapter V "Reunion Dinner" is an indispensable family dinner for the Spring Festival in China, and it has become a necessary food activity for family fun and members to celebrate. It is a long-standing custom for China people to get together for a reunion dinner on New Year's Eve every year. But also from south to north, from east to west, all over the country, and even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of all ethnic groups in China with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the Chinese New Year holiday culture, which carries the cultural accumulation and cultural implication of the Chinese nation's "Chinese New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to book through innovative reunion banquets has become a top priority.

First, create an activity atmosphere

Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere, and some will do so by asking customers for red envelopes, but this method is relatively not good, and they will also express New Year wishes to each guest.

Second, the menu arrangement of "Reunion Banquet"

1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.

2, four cold dishes: brine rabbit, pickled fungus, cold celery, jellyfish radish.

3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;

4, fruit after dinner: get together:

Ingredients: red and yellow cherry 100g, small tomato (cherry tomato) 100g, cucumber (Dutch cucumber) 100g, 100% fresh orange juice 50g.

Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.

Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes and highlight beautiful themes such as blessing, such as happiness from now on.

Third, background music.

You can put some music to express your happiness and blessings, such as: Happy, treading on thin ice, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snake Dancing.

Fourth, the restaurant decoration

In order to highlight the lively atmosphere of the festival, restaurants usually set up decorations hanging related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.

Expanding reading: the promotion skills of restaurants during the Spring Festival

(A) prepare in advance to create an atmosphere

The interior environment of the store was arranged one month in advance, highlighting the strong atmosphere of the Spring Festival: the restaurant was covered with plums, and a typical hanging flower gate house of the old Beijing quadrangle was set up. Giant paper-cuts are hung on the wall, palace lanterns and various auspicious pendants are hung on the roof. Fifteen days before Lunar New Year's Eve, Spring Festival travel rush kicked off. "Welcome home" is the prelude. The performance of folk music and the typical environmental layout have made the atmosphere before the Spring Festival very strong.

The substantive activity of preheating is to send coupons. No matter what kind of promotional activities you engage in, you should give customers substantial benefits, otherwise it will not be attractive and will not have much promotional effect. Under normal circumstances, the vouchers of catering enterprises are only used for one month, and the use time is from the first day of the first month to May 8, and each consumption is 500 to 50. Because there are almost no business banquets from the first day to the fifteenth day, such coupons can promote family consumption. For example, if a foreign boss spends 2000 yuan in a business banquet, he can give 20 yuan to his customers or employees in Beijing during the Spring Festival to let them feel the characteristics of the restaurant. This will drive these people to spend in restaurants in the future.

(2) High tide New Year's Eve dinner

Spring Festival travel rush officially started. The menu of New Year's Eve dinner was made more than one month in advance, giving guests the opportunity to choose. For restaurants, it is very easy to book a hearty dinner. Often, because of too many reservations, tables are temporarily added, and some customers order takeout and leave dinner at home. For dinner, guests usually come early, and at five or six o'clock in the afternoon, many guests are seated. On that day, in order to create a warm atmosphere, the restaurant can make such an arrangement:

(1) Arrange the foreman and chef to meet the guests at the door, highlighting the sense of grandeur.

(2) Festive folk music is played in the hall, which is auspicious music such as festive and step by step, so that guests can feel a happy, home and happy family atmosphere as soon as they come in. Artists were also hired to perform traditional programs, such as folk music, storytelling and cross talk.

3) Replace all the original plaid tablecloths with red tablecloths, all of which are red.

(4) In order to highlight the atmosphere of the Spring Festival, we specially arranged potted dishes (potted dishes are Cantonese dishes, representing family reunion).

(5) For the children who come to eat, the boy gives a landlord hat and the girl gives a rattle hat, which makes the children very happy. When children are happy, the family is more lively. If there are old people, send a box of hand-rolled longevity noodles, which symbolizes the blessing of the New Year to the old people. The cost is low, but the effect is good.

(3) Linked to Valentine's Day

Incorporating Valentine's Day into the marketing planning of the Spring Festival is a major feature of restaurant activities (most hotels are planning together with adjacent festivals, which is relatively successful). Valentine's Day is just during the Spring Festival, and it is spent with the Spring Festival. The two activities cooperate with each other and the effect is better. Valentine's Day is a foreign festival, so it should be different from the Spring Festival in planning, focusing on "foreign flavor". The hotel has designed two projects:

(1), a specialty dish, has a lucky draw, and the biggest prize is a diamond ring. Special dishes must be one of the best-selling dishes in the restaurant, and the profit is relatively high. In order to reduce the cost, the restaurant can join hands with Hengxin Diamond Company to provide them with a diamond ring worth 20,000 RMB for free, and the restaurant will do free publicity for them in the store.

(2) Order a couple package and get a VIP card. Customers who get VIP cards will be given one table for every ten tables throughout the year. There are green spaces, terraces and other facilities outside the store, and there is a stage inside. If you can host the wedding banquet, you don't need any investment, but you will also generate a lot of profits. In this way, the use of Valentine's Day boosted wedding sales, paving the way for next year's sales.

During the activity, roses were sent to each table, and performances featuring violin and piano were arranged to create a warm and romantic atmosphere.

(4) The lingering Lantern Festival

From the Spring Festival to the fifteenth day of the first month, even if it is over, most customers have already started to work, and business banquets have gradually begun. First, the hotel wanted to revive its popularity. Second, in order to thank new and old customers, it planned a "Show My Heart" activity. All customers who dine at the Lantern Festival have a chance to draw a lottery. The prize is a Swiss watch worth more than 4000 yuan provided by the cooperative enterprise. At the same time, give all customers a bowl of Yuanxiao.

About the Spring Festival activity plan 6 I. Theme of the activity

Aphrodite Home Textiles New Year's Day Spring Festival Large-scale Promotion Activities

Each dealer can do it according to his own situation, such as store celebration, decoration, keeping out the cold, festivals and so on.

Second, the activity time:

From 65438+February 20th, the specific time is determined by the dealer: from 65438+February 20th, the dealer chooses the activity period, which is usually 9 days or 16 days, or longer according to the actual situation.

Third, the specific procedures of activities.

Company's Support Policy for Distributors

A. During the activity, the dealer purchases more than 30,000 yuan, with a discount of 2%, which is included in the contract task quantity, but not included in the task discount of 3%.

B, during the activity, the dealer purchases more than 50,000 yuan, with a discount of 3%, which is included in the contract task quantity, but not included in the task discount of 4%.

C. During the activity, the cumulative purchase amount of the dealer reaches more than 80,000 yuan, with a discount of 4%, which is included in the contract task and not included in the 5% task discount.

Note: calendars, paintings, flags and other promotional items will be given when you buy more than 5,000 yuan.

After the event, the rebate will be returned in the form of goods.

Four. Operation rules of the activity

(1) Publicity and promotion

(2) Outdoor publicity methods

Verb (abbreviation of verb) Matters needing attention in dealer operation

1. Advertise in main streets and communities 3 days before the promotion;

2, 1 day before the promotion activities, newspapers, television, DM posters, enterprises and institutions, etc.;

3. Two days before the promotion, notify members to buy during the activity by telephone, SMS, email, etc.

4. Staffing: 2 general shop assistants, 2 more during the activity, reasonable division of labor: 1 cashier, 2 shopping guides, 1 to maintain order;

5. Warehouse preparation: It is best to rent a temporary warehouse for large-scale activities, and don't be too far away from the event site;

6. Open the door according to the poster time during the promotion period, and don't let customers buy promotional items in advance;

7. Issue bills one day in advance for small items to avoid issuing invoices the next day;

8. The pile head is plump and stacked with series products;

9. The positioning of unsalable products should be adjusted, and the sales strategy of products should be adjusted in time;

Please make good preparations for the event, actively carry out promotional activities, and strive for better sales performance in the peak season. Please contact customer service or regional manager for specific matters! ! Timely statistics during the sales period, so as to replenish goods in time;

About the Spring Festival Activity Program Chapter VII Activity Name:

Celebrate the Spring Festival with joy.

Activity objectives:

1, can actively participate in activities such as rubbing Yuanxiao and parent-child performances, and experience the happiness of collective festivals with peers.

2. Know that the Spring Festival is the beginning of a new year and feel the cheerful atmosphere of the festival. Improve children's performance ability in activities and encourage children to dare to express themselves in groups.

3. Enhance the affection between parents, teachers and children, and experience the happiness of parent-child activities.

Activity preparation:

1, sugar, glutinous rice flour.

2. Plates, disposable chopsticks, gloves and tablecloths.

3. Red cards, colored pens and red ropes.

4. Please ask the parents' committee members of our class to decorate the activity room with the children.

5. Send invitations and parents participate.

Activity time:

Nine o'clock in the morning on the 20th.

Location:

Class classroom.

Activity flow:

1, introducing Spring Festival travel rush.

The opening song "Happy New Year".

Happy new year: I wish mom and dad, grandparents all the best, and Shuanglong plays the pearl; Sanyang Kaitai, making a fortune in four seasons; Five blessings, 66 Dashun; Seven stars holding the moon, spring breeze all around; It's the first of the Ninth National Games, and it's perfect. Congratulations.

2. Have a Lantern Festival. Tell me about it: all kinds of Yuanxiao I have eaten.

This paper introduces the materials for making Yuanxiao and demonstrates the making method. Put the kneaded Yuanxiao on a big plate and share the happiness of collective cooperation. When the Lantern Festival is cooked, there will be a parent-child talent show.

3. Parent-child talent show.

Group dance "Peach Blossom", song "Little Navy", finger game "shredded potatoes".

4. Have fun eating Yuanxiao.

5. Make a New Year wish card.

6. Parents, teachers and children interactive dance "Rabbit Dance".

7. Hang New Year wish cards together.