What does it mean to be an educational channel?

The channel is one of the most important assets of an enterprise, and it is also the most variable asset. It is the path that enterprises take in the process of transferring products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For the product, it does not proliferate the product itself, but increases the added value of the product through service; For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Different industries, different products, different scales and development stages of enterprises have different forms of sales channels, and most sales channels have to go through these two links from dealers to retail stores. In order to meet the needs of retail stores and maximize their own profits, few dealers only represent one product, but have their own product portfolio.

How to do a good job in the education industry

There are many channels in the education industry: school cooperation, enterprise cooperation, market promotion, online publicity, etc.

What does the channel mean?

hello, channel (in English) usually refers to canals and ditches, which are channels for water flow. However, it has been introduced into the commercial field, and it is called place, which means the sales route of goods and the circulation route of goods. It means that the goods of manufacturers lead to a certain social network or agents and are sold to different regions in order to achieve the purpose of sales. Therefore, channels are also called networks. According to the length of channels, there are long channels and short channels; There are wide channels and narrow channels according to the width. I hope I can help you.

how to expand educational channels?

hehe, you have to get in touch with the leaders at the school level to discuss cooperation with the student association. For example, the association of Haikou Overseas Chinese Middle School will take the initiative to solicit sponsorship and find development companies many times, such as Jingdian expansion, religious expansion and large public relations companies. . .

as a marketing specialist in education, what are the general enrollment channels? Solve it! Solve it!

Special lectures by experts and teachers

How do education and training companies establish channels?

hello, the channel of training institutions depends on what kind of training you do first, and then on what kind of target customers you are. There are many channels, such as office buildings, residential terminals, supermarkets, colleges, institutions, schools, etc. Specify your course sales system and the benefits you can get from the other party, so it's OK to talk to the corresponding person in charge, and find more public relations sales personnel. It won't take long to establish it.

I am engaged in marketing education and training. How to make the enrollment channels as specific as possible? Thank you for 1 points.

I will send you a speech, and you will understand after reading it.

the purpose of a phone call is to make friends with potential customers, so that customers can remember our brand, and at the same time, customers can feel that we don't want to do business, but do well for his children's grades, so that he can feel that we are on the same side as him. The following remarks are just reference opinions. The ideal phone call time should be 1-15 minutes.

Opening remarks:

Hello, Mr. (Ms.) XXX:

I'm Xiao X from xxxx, do you still remember? Last time we contacted, well, last time you said that your child was not particularly good at physics and chemistry when he was in junior high school, and he wanted to make up for it. I called you today just to ask about your child's usual study first, to give you some advice and help him improve his grades. Do you think you have time now?

(If the customer doesn't have time, make an appointment with him, and call him next time to communicate, so that he can continue the process when he has time. )

Ask three questions to find a topic:

First, how many points do children usually get in school physics?

There are three levels:

1, below 6 points: Oh, that child is really not very good at this subject, doesn't he like it? Or are you dissatisfied with the teachers in this subject? Before, there were a few students who were particularly partial to the subject. As far as I know, they all didn't fit in with the temperament of the corresponding subject teacher, which led to the failure to get into this subject.

2, 6-8 points: Well, the child's subject was ok in the class, which should be average. The child must have been careless about this subject, wasn't he?

3, 8-99 points: Really? That must be among the best in the class. Children must be very smart. They must inherit your IQ. You must also attach great importance to children's education. Children will definitely be admitted to a very good famous high school in the future.

second, what are children usually interested in?

(According to the analysis of the above three levels, the reason for poor grades may be that there are too many distractions on other things. Generally speaking, grades may be too single-minded, and especially good grades mean that children are smart and follow their parents.)

Third, have you attended any other make-up classes?

1. Not in other make-up classes.

well, anyway, many students I have contacted and learned before told their parents that a make-up class is quite useful for their children's study, not only to review their knowledge, but also to preview what they have not learned. Many children's previous grades were not particularly ideal, and their grades have been greatly improved after the teacher's guidance.

2. I am in other make-up classes.

hmm, in that make-up class? Make up for what?

Oh, that must be a good effect. Their remedial methods should be quite good, and our children's grades should also be improved.

Giving advice and networking

In fact, I have talked with you so much just now, and I also know the basic situation of children. I just want to give you some advice. You might as well listen to it, which should improve our children's study. Write a lot, but don't say it all. Pick what he likes to hear, just say two or three articles, and the last one must be said. )

1. Let the children talk-sit down and listen. Parents should not only love "good news", if so, they will slowly block the communication channels. Parents should sit down and listen to their children face to face, intently and quietly. This is sometimes better than a thousand words, and it is a mystery to communicate with children.

2. Look straight at the child-squat down and watch. There are many things that we can't understand from the perspective of adults. This requires parents to have a sense of empathy and look at their world with children's eyes in order to understand children.

3. Discuss with children-respect each other. Lu Qin summed up the experience of his children's growth: "Consultation" has enhanced the feelings between parents and children and avoided conflicts and confrontation; "Consultation" enabled the son to observe things and think about problems from the perspective of others, and learned democracy, equality, respect and friendship.

4. Let the children decide-learn to choose. Parents should give their children the right to choose, and they must not do everything instead.

5. Write letters to children-express them skillfully. When parents feel that they have a lot to tell their children and don't know where to start, especially when they encounter sensitive problems, it is a good way to communicate with their children by writing.

6. Think of the children-save face. What children fear most is losing their dignity. Nothing is more important than protecting their self-esteem.

7. Let the children go out-get to know the society. Don't lock children in a narrow space, let them out, get to know more about society and make more friends, otherwise, his spiritual world will shrink smaller and smaller, and finally he will be left alone, which is terrible.

8. Apologize to your child-say "I'm sorry" > >

what are the marketing channels for the education and training industry?

The marketing channels of the education and training industry are different due to different types of education and training, mainly as follows:

1. Network marketing: educational product websites+search engine promotion+other network promotion+website customer service consultation+sales representative telephone and face-to-face sales. (At present, it is the most widely used, you can understand it by visiting the websites of several educational institutions, especially for educational products with wide customer coverage)

2. Telemarketing: pay a return visit to the customer list collected through purchase, information collection, questionnaire survey, etc., invite people to your home, and complete sales.

3. SMS sales: same telephone sales.

4. Advertising media: print media, outdoor advertising and new media. Through advertising, attract customers to call for educational products, so as to invite them to complete the sales.

5. outdoor roadshows: large roadshows are held around the school, in the gathering places of target customers, and in places where people flow heavily, with the purpose of collecting information about intended customers or directly leading them to the campus for consultation and registration, so as to collect customer information and promote brands through activities.

6. Outdoor dispatch: Specialized personnel publicize the brand through outdoor dispatch, and collect prospective customers' information by filling in the experience class registration form and questionnaire.

7. Lectures: Inviting customers in the name of lectures. There are two kinds of lectures. One is a lecture focusing on brand promotion, which is often done by English trainers, such as Yu Minhong in New Oriental, Crazy English in Li Yang, and that fat man Luo. The other is enrollment, mainly to attract customers to the door.

8. Others: customer word-of-mouth marketing, agent enrollment, and so on.

What do you mean by channel sales and terminal sales?

Channel marketing means marketing through specific channels, such as old customers and related households, and tattoo terminal sales are directly sold to consumers, such as supermarkets, shops and convenience stores.

What does an education promotion specialist do? What exactly do you do?

under the guidance of the principal and the promotion director, develop the regional market, integrate the regional market and educational resources, be responsible for the operation of relevant schools and report to the principal and the promotion director. Establish a complete customer file and provide customers with various services in teaching and teaching materials, such as ordering teaching materials, preparing meetings and personnel reception. Assist the supervisor to carry out market development and channel maintenance smoothly, such as market research, channel development, channel monitoring, channel service and competition analysis, and coordinate various channel conflict events and guard against various possible channel risk events.

please accept, thank you!