What data does Taobao store operation need to analyze, and what is the daily operation content?

Now operating a store in Taobao Mall, it is necessary to check and track all the data of the store to ensure that it can be analyzed and corrected in time after the abnormality occurs. But some business friends don't know how to analyze the data of store operation. The following small series will introduce the positive content for everyone.

What data analysis should Taobao do? 1. Taobao click rate

The click-through rate of new products is higher than the conversion rate of traffic improvement, so where does the click-through rate come from?

The specific path to check the click rate is: business consultant-business analysis-product effect.

Pay special attention to when viewing data:

1. Click rate cannot be less than 3%. If you can guarantee the click rate of 10%, your mobile phone traffic will easily explode.

2. If the click rate is less than 3%, we must analyze the reasons and solve them as soon as possible. The main factors affecting the click-through rate are: main picture, price and basic sales volume.

3. When selecting the above data, we should pay attention to the following points:

The (1) port is PC-side, because only PCs have click-through rate data, but this indicator is also accurate under big data.

(2) If the data is not big enough and the time is 7 days, only big data will be accurate.

Second, the purchase rate of Taobao collection

The collection rate and purchase rate of new products are also very important.

Check the specific path: business consultant-business analysis-product effect.

Please pay special attention to:

1. If you can guarantee the data above 10%, your mobile phone traffic will easily explode. Of course, you can use some unconventional means, you know.

2. The main factors that affect the collection rate and purchase rate are: details page, activities, customer service skills, comments and questions.

3. When selecting the above data, we should pay attention to the following points:

(1) Select all data.

(2) If the data is not big enough and the time is 7 days, only big data will be accurate.

(3) The above is the number of people who collect and buy, and the collection rate and purchase rate can be calculated by dividing by the number of visitors.

Third, the conversion rate

With the passage of time, the accumulation of basic sales and the appearance of customer comments, the weight of conversion rate is getting higher and higher.

The path to check the conversion rate is: business personnel-home page-core indicators.

After a period of time, the weight of conversion rate gradually increased. With the passage of time, the conversion rate will increase steadily (if unconventional measures are adopted, it is recommended not to exceed the excellent average), so that the weight will increase faster.

What are the basic contents of the daily operation of Taobao shop? First of all, stores need to do daily data analysis. Data analysis needs some tools, such as quantum statistics, data cube, through train data and so on. With the collection of tools, it will bring more comprehensive data to the store for analysis. In daily maintenance and operation, at least half an hour should be set aside to do this work.

Second, we should manage our daily affairs. In the transaction process, it is very likely that the order will be in an abnormal state, which needs to be handled in time. Do a good job of reminding data feedback during the transaction process, and then optimize the efficiency of reminding in the customer service link. The time required depends on the situation, generally speaking, it is about ten minutes.

Third, there must be daily Taobao customer maintenance work. When doing customer maintenance, you can do some satisfaction surveys such as product use and store customer service, and then do a good job of satisfaction survey after customers buy or use products. For users who have purchased products before, they can be classified and then drained to WeChat or through SMS, and do a good job in daily marketing links such as coupon notification and event notification. This process doesn't take much time, about ten minutes a day.

Fourth, we must monitor the important indicators of the store. The PV, UV and other indicators of products should be monitored regularly. If these data are abnormal, it is necessary to find out the cause of the problem in time, and then analyze the cause to find a suitable solution or optimization scheme. This step takes about half an hour to an hour.

The above is the basic introduction of the daily operation of Taobao shop. In the daily operation of the store, there are many details to be done, so it will be more complicated, but every detail must be handled well in order to operate successfully.