How to write the feeling and experience of Tuoke?

How to write the feeling and experience of Tuoke?

How to write the feeling and experience of Tuoke? Workplace life is full of competition, and there are many problems worth pondering in the workplace. Knowing these rules can help you improve your workplace relationship and make you not trapped in the workplace and achieve great success. The following is how to write about the feelings and experiences of Tuoke.

1 How to write tourist sources is just a superficial article. After seeing beauticians break through themselves through training and attending training, their shining eyes, I know, have begun to change. Everyone has many potential cells, but many people's potential cells are in a semi-sleep state. Usually, I give myself too many so-called reasons and excuses to make my mind grandiose, but I am serious when I face my true self. People often live in the real world, but they always idealize themselves, which may make their hearts feel better, or they may directly satisfy their vanity, but in fact they hurt themselves unconsciously!

What did the store get at this time? You can know more clearly what's wrong with your store, who is doing the results, who is doing the tasks and who is muddling along. The proprietress of the store will see clearly, just to see if the shopkeeper is willing to face the problem sincerely, or to find some reasonable excuses or reasons to anesthetize himself. As the saying goes, if you pay a little, you will take fewer detours if you are short-sighted. If you are angry, it will be of great help to the store and you can be more clear about your development direction.

So, this activity is really a magic mirror. How do you usually treat your guests? This activity will show the results rudely. Whether we accept it or not, the realistic result will be in front of you.

The beautician knows better that every guest's hard-won work will pay more efforts and efforts in the future!

Of course, after seeing the results of the activities, some people will be unwilling to accept this reality. They are unwilling to face such a result. They don't believe that this is the result and effort of our usual work. I can only say that this is sad and regrettable. This mentality will determine her future development, and her thinking will determine her way out. I hope she can come out and face it bravely. You know, sometimes our disdain and pride, our lofty is often a stumbling block to our success. We just hope that every choice and decision in the future will not be regretted, and we will not always be lost by the illusion of life.

How to write about the feelings and experiences of Tuoke? 2. Develop customer relationship through various channels.

1, the common channels are:

(1) Large customer resources such as large institutions and large groups; Mainly large clients such as large institutions, enterprises, institutions and social organizations near the project.

(2) (from: Xiaolong Document Network: real estate development experience) customer resources such as communities, office buildings, entertainment service places, supermarkets and department stores;

(3) Customer resources and other relationship resources of the developer's own member clubs;

(4) Customer resources of agents or floor networks linked to secondary and tertiary markets and their accumulated customer resources;

(5) Customer resources of the cooperative property company;

(6) Customer resources accumulated by outreach activities such as exhibitions and exhibitions;

(7) Customer resources of professional SMS companies and direct mail companies;

(8) VIP customers of banks, securities, fund institutions and mobile companies, and club members such as golf, motorists' clubs and yacht clubs; Members of various associations, such as Taiwan businessmen association, securities industry association, logistics association, etc.

(9) Customer resources recommended by employees and old customers of real estate companies.

2. There are four main ways to establish a relationship:

(1) Customer resources actively sought by the relevant customer personnel of the developer or agent. For example, customers in the above-mentioned (1) (2) and (6) channels need relevant personnel to go out of the sales center to find and accumulate target customers. At this point, Shunchi Group's marketing is particularly successful.

At work, they have "customer resources department" to realize "ground penetration" and "high-altitude bombing" of the planning department to establish customer relationship channels. We will explain this point in detail in the later lecture on "Marketing Shunchi".

(2) The channel of relationship between Party A and Party B formed by the employment relationship with the developer. If agents, third-level intermediaries, SMS companies, direct mail companies, property companies and other companies cooperate with developers, customer resources can naturally be used.

(3) Customer resources formed by win-win cooperation and exchange of customer resources with developers, agents or real estate developers.

For example, the customer channels in category (9) above all need to negotiate and cooperate with them to obtain resources. For example, when the Shunchi Central Special Zone project in Henan Province was promoted, it successfully exchanged customer resources with Zhengzhou "Audi Youhui" and obtained more than 4,000 high-quality customer resources.

(4) The customer resources accumulated by the developers themselves, such as members' or all-staff marketing, and old customers' marketing recommendation.

3. After establishing the initial emotional foundation, the next step is to attract visitors and promote relationships. The main means are:

(1) was invited to participate in the activities organized by the project.

(2) Interview

Interview is also a good way to maintain customer relationship, which reflects the importance of customer opinions and can enhance customers' sense of belonging and ownership. In particular, it is a good form for developers to talk to owners on a regular basis and hire full-time consultants from owners.

(3) Consumption

For the sales site, popularity is the most important, especially for some projects with partial lots and insufficient popularity. Consumption can be described as an important means to effectively enhance popularity. Many high-end projects introduce brand catering institutions in sales centers to provide customers with coffee, cold drinks and snacks. , and also issue coupons to sincere customers, and attract customers and their relatives and friends to the sales site by giving a certain amount of coupons.

(4) Special recommendation

Special recommendation is mainly for various product promotion meetings. This project can combine product promotion meeting with small-scale dinner, and achieve good results.

(5) Return visit

Visiting customers regularly is also a necessary measure to maintain customer relations.

(6) gifts

Gifts for customers include small gifts for holidays, souvenirs for enrollment, prizes for lucky draw, bonus points for old customers and new customers, and property management fees. It is worth mentioning the scorecard. Points cards are generally distributed through member clubs of real estate companies, and now various customer member clubs have become very common in the real estate industry. For example, Vanke's "Vanke Club", Hesheng's "Harmony Festival", China Resources Land's "Land Club" and Wanda's "Wanda Club" and so on. Member clubs issue membership cards to members and customers, and customers get bonus points by participating in activities, visiting real estate, purchasing, recommending purchasing, repeating purchasing and rationalizing suggestions, so as to expand the marketing team and realize pyramid selling in a certain sense. However, practice has proved that for high-end real estate, the function of scorecard is not obvious, and high-end customers generally don't care about this. For "big customers", such as large institutions and large group customers,

4. There are two general methods:

(1) home visit

In the customer accumulation stage, for large customer units, directly arrange sales staff to visit customers, introduce and demonstrate the project to them, understand their reaction to the project, and register customer contact information. It has driven a large number of customers. It is worth mentioning that for large customer units, under normal circumstances, don't try to develop group buying, that is, collective negotiation and collective discount. When many projects are sold, they try their best to get the consent of customers and give certain discounts. However, after customers accumulated more, they felt that there were too few concessions, and several negotiations failed, and finally they went away. For large customer units, after the completion of the customer launch, they can generally attract them to the sales site with small favors, and then attack alone to avoid the customer groups as much as possible.

(2) narrow advertising

For large client units, we can attract them to the project site through negotiations, posting advertisements on their websites and newspapers, or posting outdoor advertisements, display boards and banners in prominent positions in their offices and family homes. Note: For this kind of narrow-sense advertisement of large client units, we must highlight the special treatment of large client units, such as giving cash coupons for buying houses, arranging lucky draws, giving gifts, and having a special car to pick up and drop off. , so as to satisfy the vanity of big customers and let them influence each other and follow suit.

After establishing a preliminary emotional foundation for major customer units, the sales staff can directly grasp some customer information, and other customers can also grasp customer information when visiting online.

5. The means to establish the preliminary cognitive and emotional foundation of the project mainly include:

(1) Distribute leaflets

It is a common means to distribute leaflets in communities, office buildings, supermarkets, department stores and other places where target customers are concentrated. Matters needing attention in distributing leaflets: First, try to pay attention to novel forms and break through the first level of psychological acceptance; Secondly, the content of the leaflet should be attached as much as possible to attract customers to the sales site.

(2) Roadshow

Roadshows, as the name implies, are demonstrations on the road. At present, real estate roadshows are generally concentrated in communities, office buildings, department stores and other places, and the extension of roadshows has also begun to expand, including product release, product display, preferential sales, on-site consultation, lottery, gift delivery, quiz, cultural performances, game competitions and other on-site activities. Roadshow can accumulate popularity in a short time and quickly enhance the visibility of the project, which is an important means to accumulate customers in the early stage.

(3) put promotional materials

Putting project publicity materials in high-end entertainment service places, such as high-end coffee, hotel rooms, private clubs, high-end tea houses and other places, is also an important means to establish a preliminary understanding with customers.

Due to the above method, a lot of customer information, such as customer name, contact information, contact address, etc. , have mastered.

6. For VIP customers, the means to establish a preliminary emotional foundation mainly include:

(1) send

Mainly to mail customer newsletter, loushu, leaflets, posters and other project materials and small gifts to customers to let them know about the project;

(2) Send project sales information, holiday greetings, etc.

The customer's feelings and experiences have a deeper understanding of how to write three sales activities and a systematic understanding of the group's real estate marketing. Now the specific situation and experience are reported to the leaders as follows:

First, the learning process

On the first morning, the sales teacher who docked with me systematically introduced the overall situation of xxx project. Firstly, the overall location advantages of the project are introduced. Convenient transportation, beautiful external environment and livable urban environment are the great selling points of our project. Then the teacher gave us a detailed introduction to the real estate, including the location, positioning, housing, price, number of floors, sales policy and other information of the three communities in xxxx. The teacher spoke very carefully and we listened carefully. Subsequently, the sales teacher led us to the audio-visual room and watched the promotional film of the project and CCTV reports, which made our understanding of the project have a new height.

In the afternoon, I visited the model room of the project site, and I felt that the overall quality of the building was very high, and the greening and landscape were well done, which gave people a very, very comfortable feeling and a feeling of being in a paradise. The purpose of the group is embodied in the construction, landscape design and overall environment of the project.

The next day, I received two groups of customers. First of all, chat with customers, find the same topic in the process of communication, introduce the company's real estate at an appropriate time, and try our best to assist the property consultants to complete the sales work.

Second, practical learning experience.

The marketing model and positioning of 1 and xxxx projects are very successful. Although there is still room for improvement in the current sales situation of Project X, the marketing model, customer expansion mode, sales channels and overall direction are all successful, which shows from the number of our visitors that our sales volume has always been the first among all real estate sales in the South China Sea, which also proves the success of the marketing model;

2. Sales policy is an important factor in determining sales volume. From the research of marketing practice, we find that our sales policy is an important factor to attract customers to buy a house. Whether it's our discount sale or our welfare house, the organic combination constitutes a variety of sales options, so that customers always have the desire to buy, and with the recommendation of our property consultants, the probability of transaction is greatly improved.

3. The incentive measures of real estate consultants are the magic weapon to arouse their work enthusiasm. Whether it is to increase sales, improve service or increase the number of customer replays, it is inseparable from the efforts of property consultants. But all people are the same, and there must be an incentive mechanism to mobilize their enthusiasm. The perfume sea project provides a very large platform for every property consultant, giving them the opportunity to increase their income, improve their quality of life and even change their destiny. No one will not cherish such incentives, and no one will not work hard.

4. The high quality of the project landscape and real estate is the decisive factor for success. The house is our product. The core competitiveness is high product quality and excellent value for money. Whether it is the overall landscape design of our community or the quality of the house, it is first-class, which makes customers feel comfortable and happy living here. Only in this way can we ensure the customer's satisfaction and loyalty, let our projects pass from mouth to mouth, and finally form a strong brand advantage of the group.

The above is my internship experience, please review it.