Express delivery to the countryside drives the post office into the countryside! Can you make money?

On February 2, 2002 1 February 21day, the No.1 document of the Central Committee, which guides the work concerning agriculture, countryside and farmers, was officially released. The document emphasizes comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.

In the new era, the state pushes the strategy of "rural revitalization". How to revitalize? The smooth flow of circulation channels is a crucial link.

The document proposes to promote rural consumption in an all-round way. Accelerate the improvement of the three-level rural logistics system in counties and villages, transform and upgrade the rural delivery logistics infrastructure, further promote e-commerce into the countryside and agricultural products out of the village into the city, and promote the effective docking of urban and rural production and consumption. Promote the upgrading of durable consumer goods for rural residents. Accelerate the construction of cold chain logistics facilities for agricultural products storage and preservation, and promote the construction of small cold chain facilities for storage and preservation in Tiantou, low-temperature direct distribution centers in producing areas, and national backbone cold chain logistics bases.

In addition to favorable policies, the vast world of rural express delivery market is also promising. Last year, the total number of express delivery reached 83.3 billion pieces, but many people don't know that 30 billion of these 83.3 billion pieces were rural express delivery, and rural express delivery accounted for 36% of the total express delivery. Faced with this magnitude, we can think, or even fully believe, that it is necessary for everyone to pay attention to and plan the rural express delivery market.

Of course, at present, the objective difficulties of rural express delivery cannot be ignored, and it is difficult to enter the village. Compared with cities with high population concentration, rural areas are sparsely populated and scattered, so from the cost of terminal delivery, this is a "uneconomical" business. But imagine:

If the pits are filled and the roads are clear, where will you have a chance from scratch?

The sooner you act, the more active you are. Express delivery into the village is like the root of a big tree growing more roots. The more the outlets sink, the greater the market share. Especially in rural areas, the economic level and purchasing power are not bad at all, and major e-commerce companies are also actively infiltrating into the village. From the 30 billion parcels in 20 years, we can see the vitality of the rural express delivery market. It can be said that where e-commerce is, the express delivery market will follow.

Therefore, from a long-term perspective, the business of express delivery into the village is indeed "must be done". For the courier who wants to go to the countryside to dig gold, the most important thing is to choose the "going to the countryside" mode under the stimulation and promotion of market demand and favorable policies.

Difficulties and solutions of express delivery into the village

Express delivery into the village, there are markets and difficulties. When you encounter inevitable obstacles, you can only choose effective ways to move them.

? The first question of express delivery into the village

This is difficult to achieve. For example, most outlets of express brands are mainly contracted areas. What we are most concerned about in our daily life is the limitation of express delivery and the reduction of complaints and fines. The implementation of express delivery into the village undoubtedly added a huge burden to the outlets. The limitation of fine alone is a difficult problem to solve, and the transportation cost will also increase. A car has to run to multiple villages to deliver express delivery. This hard growth cost can be said to have no return.

? Corresponding solutions

The delivery method adopted by rural express collection points is generally to open rural collection points, which are mainly "canteens" and "small supermarkets" in the village. Usually, the courier collection points joined in rural areas will pull the goods from the town to solve the transportation problem, and then end the aging assessment through the post software.

This set of operations not only solves the aging problem that outlets have to face, but also shares the complaint rate that township outlets have to face. At the same time, it also solves the problem of transportation cost, and villagers really don't have to go that far to pick up the pieces.

Therefore, the best solution for express delivery into the village is actually three words-opening a post office.

There are not a few people who want to open a post office in the countryside. It is reported that every day, nearly 10 villagers consult to open a quick treasure station in the village. Actively tapping outlets will only make this matter develop faster.

This mode of rural express post station has significantly improved the efficiency of villagers' pickup, and also brought some changes, that is, the villagers' enthusiasm for shopping on the e-commerce platform has become higher. Under the two-way benign stimulation, the receiving and sending volume of a township area has increased to a certain extent.

Therefore, it is still necessary and necessary for outlets to spend a little energy digging and encouraging villagers to open post stations at their doorsteps. This is good for outlets, rural post stations and villagers.

? Express delivery into the village problem 2

The difficulty of scanning and sorting packages will be significantly improved. The original township parcels only need to be distributed to one township outlet, but there are many villages under this town, ranging from dozens to 200. For outlets that have to deal with multiple express brands, sorting and scanning so many express mails in rural areas is basically a "disaster". All brands are mixed together, and different software should be used to scan packages, existing venues and

? Corresponding solutions

It is precisely because of this problem that the express delivery mode and system came into being. The mixed scanning of multiple express brands supported by the common distribution system can handle the arrival, delivery, receipt and delivery of packages of multiple express brands at high speed at the same time, which not only reduces the labor and warehouse costs by more than half, but also takes a big step forward in speed efficiency, and fundamentally solves the problem of inefficient scanning and sorting of existing packages.

For example, the express delivery system supports eight express delivery brands, namely Tongda, Tian Tian, Jitu and Qunyou. Only a mobile phone or a pistol is needed to complete the package code scanning, which avoids the pain of repeatedly switching software scanning and fully supports the prompt and upload of problematic items.

When sorting in the warehouse, you can directly connect the Kuaibao co-distribution system to "high scanning", which is fully automatic and almost zero-manual. Business people can also operate the express delivery system through mobile phones or guns, which can quickly and efficiently deliver packages. No matter how many scattered rural express deliveries are scanned, it will not bring a burden to the outlets to sort parcels.

At present, there are two choices: enterprise edition and personal edition. Recently, the Enterprise Edition also launched a new benefit-the newly applied outlet, which will try out the Kuaibao common distribution system for three months free of charge. The system has a good reputation and has connected more than 2000 outlets.

If you want to participate in the three-month trial of the common distribution system, you can contact directly (WeChat with the same number): Manager Shen13120728261; Manager Zhang 138 18443483

If outlets want to further improve the efficiency of terminal operation, even delivery is not like wasting time scanning, which can be solved by the three-in-one scanning mode of "delivery+post receipt" of Kuaibao Post APP.

Compared with the traditional parcel warehousing operation in the post station, the three-in-one scanning of "delivery+collection" in the express post station not only saves the scanning time that the courier originally wanted to deliver, but also does not add any new workload to the post store. It only needs to be scanned once as before, but this time, the postal store directly completed the three scanning links of delivery and postal collection at one time.

For rural pickup, the express station has five channels to inform. SMS, Hu Yun, Internet phone, WeChat and Alipay can all notify villagers to collect items synchronously to ensure that there will be no accidents and missed notifications. These terminal innovations and technological empowerment make the work of couriers and post-station stores easier and more efficient.

? Express delivery into the village problem three

Express delivery into the village needs a suitable business model and refined financial management ability if it wants to operate stably for a long time. The outlets have a ready-made business model suitable for rural areas, which can quickly promote the birth of rural post stations, and finance is the lifeblood of outlets. After the courier enters the village, the financial work is bound to be more complicated. How to maintain efficient management and clear bills at the financial level is also an urgent problem to be solved.

However, judging from the current situation, it is not easy to improve the profit space again under the already common profit model of supermarket+post station. Secondly, the financial management of outlets is relatively rough. Once a broader market is opened, financial management can't keep up, which will inevitably bring various problems to daily operations.

? Corresponding solutions

As for the rural express post station, many areas explored it last year. For example, the service model of "rural express+rural e-commerce+collection point" in a certain area around Chengdu has greatly promoted the development of local agricultural products, guided the upgrading and transformation of agricultural industries, promoted agricultural products to enter the city, realized the value-added of agricultural products, and promoted farmers' income. There is no unified model and conclusion about the profitability of rural express delivery, and it still needs to be laid out in combination with local actual conditions and policies.

Don't worry about financial management. Kuaibao's newly developed financial management system has been launched. At present, it supports 8 express brands such as Tongda, Tian Tian, Jitu and Zhong You.

After the quotation is set, the imported form will be automatically settled, which is accurate and convenient. It also supports detailed accounting of various bill types, such as transit fees, freight, delivery fees, payment fees for receiving goods and adjustment orders (operating expenses, fines, etc.). , and supports dozens of expense types), so that the income and expenditure of each financial bill, each salesman, each customer and outlet can be seen at a glance. The results of these accounting data will also be permanently stored in the system.

As long as you register the new retail platform of Kuaibao, you can use it, and it's free! ! !

abstract

In April 2020, the "Three-year Action Plan for Express Delivery into the Village" was put forward, which was led by the competent department of the industry and combined with 13 express logistics enterprises. In three years, that is, by the end of 2022, express delivery will cover 100% of administrative villages. As an important direction for the future development of express delivery in China, the development of rural express delivery faces both great opportunities and some challenges. Generally speaking, opportunities still outweigh challenges.

Under this trend, as the terminal service provider of express delivery, Kuaibao Network is also actively innovating and exploring new technologies and methods to help outlets realize and promote the process of "express delivery into the village". Of course, there are still many obstacles objectively at present, and I believe these obstacles will be solved one by one.