Why should enterprises do precision marketing?

When the competition on the Internet becomes fierce, the general network marketing can no longer meet the development needs of enterprises, and precision marketing has been pushed to the foreground. The reason why enterprises need precision marketing is that precision marketing is more targeted, hits the nail on the head, can capture target customers more efficiently and reduce operating costs of enterprises.

What is precision marketing?

Precision marketing relies on modern information technology, establishes a personalized customer communication service system on the basis of precise positioning, and finally realizes a scalable Zhang Zhilu with measurable and low cost. Precision marketing pays more attention to accuracy, measurability and high return on investment than general online marketing.

Why do you want to do precision marketing?

Among so many online marketing methods, why do enterprises think that precision marketing is better than other marketing methods? In other words, why should companies do precision marketing? What are the advantages of Internet precision marketing?

1, quantifiable. Traditional marketing positioning has its limitations. Precision marketing, which relies on modern information technology to accurately locate the market, can quantify the marketing results, so it is better than general online marketing.

2. Measurable and controllable. Traditional advertising communication costs are high, and it is impossible for enterprises to achieve rapid growth through low cost. Precision marketing relies on database technology, network communication technology and modern highly dispersed logistics to ensure long-term personalized communication with customers and make the results measurable and controllable at a lower cost.

3. Maintain the interactive communication between enterprises and customers. The cost of developing new customers is higher than that of maintaining old customers. The systematic means provided by precision marketing can ensure the long-term communication between enterprises and customers, so as to continuously meet customer needs and improve user viscosity.

4. Simplify the process. Precision marketing relies on modern scientific and technological means to achieve efficient marketing, simplify intermediate links and break away from traditional marketing modules, thus greatly reducing marketing costs.

Which Internet precision marketing company is better?

Seeing this, the demand for precision marketing of enterprises can be described as coming to the fore. The question now is, which company is better and more professional in precision marketing? When choosing an integrated network marketing company with good precision marketing methods, it is always very tangled. The so-called public is right, and the old woman says that the old woman is right. How to judge is really a problem.

Now don't rush to judge which company's precision marketing is better. Let's take a look at what functions a well-done precision marketing company needs.

1) accurate market positioning

Accuracy is based on segmentation, and market differentiation and positioning are the key links of modern marketing activities. Only by accurately distinguishing markets can we ensure effective market, product and brand positioning. On the premise of market research and enterprise investigation, enterprise positioning can be subdivided, otherwise market segmentation will be "rootless tree" and "passive water" Only by accurately distinguishing markets can we ensure effective market, product and brand positioning.

People with high-end cars are basically high-spending people; Most people who want plastic surgery are women; Most people who want to buy milk powder are young mothers ..... and realize marketing and sales on the platform of these precise people. Therefore, accurate network marketing is to achieve marketing purposes for enterprises and accurately locate customers on the basis of accurate positioning.

2) Accurate data mining and analysis

Through the industry-leading accurate data mining and analysis technology, through layer-by-layer screening, we can find out the real consumers, guide their information-seeking behavior, make them browse the business information before their consumption behavior, and actively communicate with the merchants by telephone to form sales opportunities.

3) Omni-directional interactive communication system

From the literal point of view of precision marketing, we can see that it is not mass communication, but precision. This kind of communication probably has the following forms: DM, EDM marketing, direct return advertising, telephone, short message, network promotion, Weibo marketing, WeChat marketing and so on.

4) Monitor the advertising effect from time to time to realize visual management.

Through technical advantages, this paper analyzes consumer behavior, media audience characteristics, advertising quality tracking and industry development trend, and presents professional and complex links to enterprise decision makers in the most transparent, rigorous and practical evaluation way. Through a powerful and convenient advertising management platform, enterprise decision makers can adjust advertising bids at any time, query advertising data, call back customers at any time, and never miss any business opportunities.

5) Zero risk

Brand-new assessment method, breaking the traditional advertising display and click-to-charge mode; Really bind with customers and achieve a win-win cooperation model; Avoid the risks of ineffective advertisements and inefficient advertisements, and make all expenses transparent and effective.

Coincidentally, the above-mentioned precision marketing functions are possessed by Ganzhou Search Win Network, which has created unparalleled precision marketing cases in related fields. Through years of experience accumulation, Search Win has a perfect precision marketing solution. Choose Search Win, and let your enterprise give a thumbs-up and say "Yes".