Dm sends text messages.

For young people who have just entered a certain industry, many problems they face are difficult to deal with.

Now, I will teach you a general application principle, which can be used in all sales industries.

1, related knowledge learning. (Product concept, marketing objectives, advantages and disadvantages)

As the DM advertisement upstairs said, the main points you want to learn are as follows.

①DM advertising audience (young white-collar workers, office workers, etc.). ), what products the advertiser is suitable for (real estate, communication, automobile, home improvement, entertainment, health care products, infertility hospitals, etc.). ), and major customers in this field (China Mobile Unicom, 4S major stores, new buildings, regional hospitals).

② Advantages and disadvantages of DM advertising

Why I chose your company over other companies.

④ Understand the market operation rules of advertisers. For example, cars will have a series of promotional activities before the launch of new products. At this time, advertisers have a large part of the budget, which is the best time to cut in. Similarly, health care products are the peak season for sales only before the end of the year, and the golden period is from Christmas to Lantern Festival. Therefore, the marketing manager of health care products began to make a budget at the beginning of 165438+ 10, so you should start making proposals, making quotations and contacting customers after the Mid-Autumn Festival.

2. The implementation of specific actions (there is no difficulty, but it is difficult to stick to it)

List the database according to advertisers (including contact information, address, person in charge, e-mail address-very important, where to advertise in the past, etc. )

Insist on mailbox bombing (once a day), supplemented by telephone contact (more than 15 a day), and finally on-site service (three times a day).

3. Meeting negotiation skills

Not much to say here, to improve my language skills. (Hint: Recite poems. Don't recite the lyrics. No matter when, whether at home or abroad, as long as you like, it is not restricted. Find 100 poems and ask them to recite the whole text. People who can do it have much higher language expression ability than ordinary people)

4. The hidden rules of contract signing

It is too difficult to teach new people.

5. Accumulate customer base

Create a folder.

1 newspaper advertiser

2. TV advertisers

3. Advertisers of exhibition services

4, DM, magazine advertisers

5. Other advertisers

-How to conduct telemarketing?

The key of telemarketing is the collection of database. Words and methods are secondary.

Ordinary novice operators will always face similar problems. It's even harder to visit directly.

I suggest you do it in batches.

The first step is to list the databases. It is worth mentioning the ways and means. The popular method now is to go to Zhaopin and 5 1JOB and other professional websites to find the phone number. On the one hand, the enterprises that advertise there are at least not money-losing enterprises, and the data are accurate. You can contact the person in charge of the enterprise directly by telephone. Although it is not from the same department, it is much more likely than looking for the front desk.

The second step is to do what you want.

According to the enterprise website and existing information for simple consultation. For example, if you call a car shop in 4S, just ask how much this new car is selling now. Then get the supervisor's phone number. This is the problem of words. Other tricks are too insidious, so I might as well not teach you.

Step 3: The mailbox explodes.

Bomb the corporate mailbox once a day.

The fourth step, the key point: on-site service.

Don't think that you can solve the marketing problem by making a phone call. It is the most important thing to deliver it to your door. A really good salesman has to meet at least three customers every day, and everyone has to talk for 20 minutes. The phone call is just a foreshadowing for meeting.

The most important thing is the change of methods.

Learn to make a timetable for yourself.

1. How many calls should I make at least today?

2. How many clients should I meet today?

A new employee who can fully meet the above requirements will earn more than 3,000 yuan in one year and close to 10000 yuan in three years, and is the most important person in the industry in 10. (Annual salary can't be measured by numbers)

Although incomplete, I believe that newcomers are still difficult to digest.