How to conduct SMS marketing for users' birthdays?

When maintaining users is defined as a concept, it is necessary for enterprises to operate cautiously. Especially in the Internet era when enterprises attach great importance to user resources, the Red Sea era of the Internet has slowly passed. Now people filter information too fast, and users may not be able to keep it if they are not careful. Today, Bian Xiao talks about how to conduct SMS marketing on users' birthdays. When users' birthdays are combined with SMS marketing, many people may wonder if it is too utilitarian. In fact, enterprises should not use users' information reasonably. Combining birthdays with specific offers can not only increase the sales volume of enterprises, but also feel the importance attached by enterprises to users. Before SMS marketing, the most important thing must be the user's mobile phone number, so it is necessary for companies with certain user data to maintain birthday users, otherwise users will feel abrupt when they receive inexplicable SMS messages, and their information will be leaked, and they will not have a good impression on the company. Secondly, it is short message. Generally, the short message content should be abbreviated by the user's surname, otherwise your short message may not be targeted and sincere to the user. After that, the content is to bless the user's birthday, and then explain what discount coupons to send, where to check or attach links directly. Basically, these contents can let users know the general content, and the opening rate of such short messages is very high. The combination of SMS marketing and birthday wishes can effectively improve the user's stickiness to the enterprise, which is also conducive to the growth of sales.