Search for eighteen short messages

Copywriters' learning materials are everywhere: billboards on the street, promotional posters in shopping malls, menus in restaurants, and even "spam messages" that we delete without looking. There are hidden skills and routines in these words, which are unique in creativity and strict in logic, exciting or moving.

Hunter Jun collected some "spam messages", which can stir people's hearts in just a few tens or hundreds of words. I have to admire these masters who play word games. Let's see if these short messages attract you.

Sensational short message

When you are short of money, colleagues can take out 5,000 yuan, relatives can take out 20,000 yuan, brothers and sisters can take out 50,000 yuan and parents can take out 50,000 yuan! But the only one who can help you 2 million, 5 million or even100000 is me! ! ! -Loan Company Limited.

Comments: Compared with the cold loan SMS, is this one more human? Hit the nail on the head, and funny. Investment is not so much loan information as a sharp golden sentence, which contains "worldly wisdom" and gives people a particularly strong sense of substitution.

A short message with strict logic

How to improve children's grades when they fall behind other students? How to stimulate children's interest in learning? Which book is the most reliable? What effect does the quality of school teachers have on children? How should parents choose off-campus remedial classes? -Dr. Zhou painless abortion, eliminate your troubles from the root.

Comments: The magic of this short message is that there is a mystery at the beginning, which is connected by a ring and aroused people's interest in reading. When the mystery was finally solved, it suddenly turned around and the mountain road bent eighteen times, throwing out a jaw-dropping and reasonable answer.

There is such a similar joke:

Why did the 90-year-old woman die naked on the street? Why do hundreds of donkeys scream at midnight? Why are condoms repeatedly attacked by black hands in the canteen? Why are girls' dormitory underwear stolen frequently? Who did this? The old nun's door is knocked at every night. Are you a spirit or a human? What is hidden behind the accidental death of hundreds of little bitches? Behind all this, is it the distortion of human nature or the decline of morality? Is it a sexual outburst or despair? Please pay attention to CC***8' s great contribution "The Landlord's Point of No Return" at eight o'clock tomorrow night. Let's follow the camera into the inner world of perverts …

This short message tells us that the copy should not be straightforward, there should be ups and downs, and don't get rid of the burden until the last minute.

Spend a lot of money on text messages.

Urgent! Urgent! Urgent! My husband is too old to have children, and his huge family business is inherited from the family. Through agreement, I will find a healthy man to help me get pregnant. Thanks again for 2.6 million yuan. Please contact me if you are interested: XX.

Comments: It turns out that this kind of short message is more common in telephone poles. Without exception, the content is that the local tyrants' husbands are infertile or die, and young women pay millions of dollars to inherit the family business. From the perspective of copywriting, do you think this copywriting is attractive? The benefits are vividly displayed: free sex, gold million, ahead of Momo 100 years.

The enlightenment of this short message is: learn to package your own selling points and highlight the best interests.

The short messages mentioned above all belong to the category of spam messages. The following is a short message copy of a formal enterprise.

Selling cute text messages

Your Alipay has a transaction of 1.00, and you can't tell anyone when you are dead. The verification code is XXXX, and the only hotline is 95 188 Alipay.

Comments: We often see such verification code messages in our daily life, but I'm afraid it's rare to have a lovely tone like Alipay. Sometimes selling cute properly will make users feel that the brand has more personality.

Another example is this:

Literary short message

Girl, we are new here. Is there anyone to spend this long summer with you? Why don't we give you a comfort? XX Weibo has a 6-key password for a new printed canvas bag.

Girl, the Dragon Boat Festival is here. Let's fold it up and never take it with us.

Girl, it gets hot in an instant. It's really annoying. So, when we go to a new place, we send coupons to cool you down. Is there anything more considerate than your boyfriend knowing about it?

Comments: You see, ordinary short messages are so fresh and refined, full of literary flavor. Do you have a good impression on the brand just by reading short messages?

Humor and wit

Comments: Humor is more acceptable to customers, but attention should be paid to empathy to avoid excessive self-satisfaction.

Suspense class

Explore XXX, one of your mobile phone contacts has set you as a "secret crush". Because you didn't use explore XXX, your contact sent you a short message to inform you. ...

Comments: Suspense news can arouse people's curiosity. Even if you don't believe it, is it a little itchy? I want to open it. What if someone really has a crush on me?

Are these short messages interesting, so that you can remember these products with a smile? The biggest feeling of Hunter Jun after reading it is that it is human, grounded and very social. This paper summarizes the writing skills of "short message copy":

1 Title Party

When we watch the news, we are usually attracted by the headlines and then click in. This is the so-called title party. You can also use the title party in short messages. Do you know that?/You know what? It is said that? , shocking secret! It's terrible, many people don't know why, can't ... and so on. Think about how you share gossip with your friends.

2. Simulate conversations with users

Who is the user? You read it once and didn't buy it? Are you eager to buy products? Is it a wait-and-see discount? Is it repurchased by old users? Did you say on the road that you were in a hurry? Or eat in an elegant and comfortable restaurant? Is it day or night? In other words, you should put yourself in a conversation scene, talk to people and talk nonsense.

3, affectionate confession

I feel that the user is in front of you, and you have to impress her with what you say, just like an affectionate confession. Think about how you fell in love with the person you like, and what methods will you use to impress her?

4. The message content should be concise and the skeleton should be clear.

Generally speaking, a short message can be sent in 70 words, but we'd better be as brief as possible, and the content of the short message should not be lengthy. Its conventional writing is nickname+marketing theme+activity time+promotion point+store address+signature.

Just be clear about who I am, what I'm going to do now, and what I can bring to you (describe the scene and generate interest with users).

Example: As the Lantern Festival is approaching, you can easily send a special ticket to 200 yuan and call a special car for you to go home early for the holiday. In other words, today's login is valid. T.n\rzlw 1 unsubscribe back to the n-easy car.

5. Differentiate the user groups that send the content.

Everyone likes something for different reasons, but they must have a range of groups, so we can separate them and label them. They can be frank, enthusiastic, relaxed and humanized information, which should exceed their expectations and stimulate their common interests, just like the little fresh information below.

Ex: Girl, we are new here. Is there anyone to spend the long summer with you? Why don't we give you a comfort? XX Weibo's new printed canvas bag is 60% off.

6. Temptation triggers action

All the previous preparatory actions are for one purpose, guiding users to pay the bill. So after attracting users' attention and making them interested, there is still one thing to do. That is, trigger actions to make customers consume immediately, or guide them to join the shopping cart and collect products. Are all ways to trigger their actions. Usually, the way to trigger behavior is induction.

Example: the first 100 customers are free, or the first 100 users can get XXX yuan vouchers, discount coupons, etc.

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