How does Dianping.com make a profit? What is the business model? Ask for expert guidance. ...

I. Commission income

Learn from Ctrip's model, and launch the loyalty card business. Members can enjoy discounts and get points when dining in restaurants with points cards, and the points can be converted into cash, gifts or discounts. With the advantages of its channel platform-Dianping.com .. Com collects commissions from restaurants, returns a part of them to members in the form of points, and the rest is website income.

Second, offline services.

The collection of netizens' opinions is published as a restaurant guide. At present, it is divided into four versions: Beijing, Shanghai, Hangzhou and Nanjing, and the price of each version is 19.8 yuan. Each book made a profit in 5 yuan, and the circulation in Shanghai alone reached 65,438+10,000.

(The bookstore does sell this book, hehe)

Third, wireless value-added

As a CP, Dianping.com cooperates with a big SP to provide users with mobile phone search content. For example, users can get restaurant maps, ordering phone numbers, comments from netizens and other information by sending short messages "Little Sheep, Xujiahui".

Fourth, online advertising.

Using AdWords advertising platform and Google's targeted advertising technology, Dianping.com began to target advertisements in different cities according to users' preferences in different regions, even at different time periods when users were online.