Have any commercial banks ever operated private domain traffic?

Many state-owned banks, commercial banks and local banks are actually doing private domain traffic, such as Bank of Communications.

After years of accumulation, Bank of Communications has a very large scale of savings users, but there are few other businesses such as credit cards. Therefore, it has sufficient private domain traffic operation premise, and the key point of operation is: how to improve the reuse rate of its own customers, increase the processing capacity of other businesses, and reduce the loss of customers in other sectors of business.

Smart SMS, for Bank of Communications, is such a right solution, which can successfully help it improve the business volume of various sectors and build a private domain traffic pool.

After real-name authentication and enterprise authorization, the VI of the enterprise can be presented, and the menu can jump to the enterprise's webpage or H5\APP, etc. For example, the smart SMS of Bank of Communications not only displays its logo and company name, but also enhances brand trust and user recognition. It also has customized menus, such as "application card", "credit loan" and "more services-credit card repayment, credit card bill, service hotline and nearby outlets". This is the left, middle and right menu details of its scheme. You can jump directly to H5, fill in the information card, or inquire about nearby outlets and call the service hotline.

There are several reasons why banks can successfully operate smart SMS private domain traffic:

1. Smart SMS is based on the upgrade of enterprise SMS channel, so the channel number remains unchanged, and the operation is not much different from traditional SMS group sending, which is very convenient;

2. Except for the upgrade fee, there is basically no need for other additional enterprise costs, and short messages are also based on the original monthly service short messages;

3. The short message channel allows enterprises to reach each other actively, which is very fast and almost real-time, which is impossible for other channels;

4. The offline promotion effect is too slow, so we need a product that can actively reach users and has a conversion and drainage entrance as an auxiliary.