Taobao Double 1 1 activities are invited. What's the difference between a forward invitation and a reverse invitation?

1, with different registration methods.

Invitation: that is, the marketing activities that require merchants to take the initiative to sign up for the event entrance and sign up independently through the normal entrance of the event channel;

Reverse invitation: refers to a marketing activity in which the system will send a system message to inform the merchants that there are goods in the store that meet the requirements of the activity and invite them to participate.

2, the flow is different

Compared with the forward invitation, the ranking and traffic of reverse invitation registration will be better, because they are all high-quality products screened by the platform. The competition for forward registration will be greater, and the number of reverse registrations will be limited. Usually sellers can sign up for both forward and reverse invitations, and some products will conflict.

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3. The probability of being invited is different

The probability of reverse invitation is usually small, and sellers with higher store baby weight will be more likely to be invited.

The positive invitation does not need Taobao invitation, as long as the conditions for participating in the event are met.

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