What is the fifth media?

SMS marketing, simply put, is to send various short messages with advertising to customers’ mobile phones to achieve marketing purposes. I believe that many of my friends have been marketed, including of course the editor of the Guangzhou SMS platform myself.

SMS marketing is known as the "fifth media". It uses mobile data communication as the main technical means to create faster and more accurate advertising and promotion opportunities for enterprises. It has the advantages of rapid dissemination, high reach rate, low cost, and can be launched at any time without planning in advance;

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In addition, it can also accurately target segmented target customers. I believe this is the benefit point for many companies to focus on SMS marketing. Of course, text message marketing also has its drawbacks, that is, it is very aggressive in reaching strangers, and even if it is not used properly, it can become a harassing text message in everyone’s eyes. Most of us are deeply aware of this. However, even so, in this era of big data, we still have to deny the surprises that SMS marketing brings to major companies in terms of advertising.