What customer information should I know as a mobile manager? How to collect this information?

Customer information is mainly divided into three types: descriptive information, behavioral information and related information. Customer description information is mainly used to understand the basic attributes of customers, such as contact information of individual customers, geographic information and demographic information, and socio-economic statistical information of enterprise customers. This kind of information mainly comes from customer registration information.

And the basic customer information collected through the enterprise operation management system. Customer behavior information generally includes: customer's purchase records of services or products, customer's consumption records of services or products, customer's contact records with enterprises, customer's consumption behavior, customer's preferences and lifestyle and other related information.

Extended data:

Customer information analysis refers to extracting useful information from a large number of data, which can be mainly divided into direct information and indirect information. Direct information can be obtained directly from the data, with small value and small application scope. Indirect information is valuable information obtained through processing. The analysis process mainly includes basic information analysis, statistical analysis, trend analysis and correlation analysis.

Basic information analysis is to use the basic information of customers to analyze the characteristics of the main customers of this enterprise or product, including age, gender, occupation, salary status, education, geographical location and so on. Statistical analysis is to make use of all information to make statistics and analysis on economic indicators such as sales, profits and costs of enterprises or products, including key account analysis and business process analysis.

Baidu Encyclopedia-Customer Information