Planning scheme of clothing activities on May 1 ST Labor Day

In order to ensure the smooth progress of the activity, it is essential to make an activity plan in advance. An activity plan is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the activity. Then the question is coming, how should the activity plan be written? The following is the planning scheme of clothing activities for May Day 222, which I collected for you. Welcome to share. 1

1. Planning purpose

With the development of society, the clothing economy is booming under the changing market demand, and ladies have higher and higher requirements for clothing, more and more varieties, and they are more and more concerned about the quality of clothes. XX women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and gain attention. The main purpose of planning is to further promote this idea of "cotton and linen" and gain wide recognition from customers.

Second, the current market situation

1. Market situation: The clothing market is mixed. Due to different economic levels, customers have different purchasing power, and consumers have different needs, concepts and purchases.

2. Product information: product sales are often in the forefront of Taobao women's clothing brands, with high prices and high profits.

3. Competitive situation: Mainly a series of emerging cotton and linen clothing brands have begun to seize the market. XX women's clothing market share is relatively high

4. Macro environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers' purchasing power is also very strong.

third, SWOT analysis

The marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1. Analysis of product advantages (compared with competitive brands): the product has good quality and good hand feeling; Product styles are diversified to meet different needs of consumers.

2, product disadvantage analysis

The quality of cotton and linen market is mixed, some consumers can't tell the good from the bad, XX brand is easily confused by some consumers, and the brand publicity is not high.

3. Analysis of market opportunities

In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.

4. Environmental threat analysis

Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easily copied, and there is no certain law to regulate them.

IV. Marketing objectives

During the implementation of the marketing plan, the comprehensive sales volume will reach 1 million pieces, the gross profit is expected to be 2 million yuan, and the market share will reach 3%

V. Marketing strategy

1. Target market strategy

(1) Market segmentation: according to population, geography, consumer psychology and behavior

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(3) market positioning: it is aimed at middle and high-end people, and the clothing price is on the high side.

2. Marketing mix

(1) Product strategy: independent research and development, joint operation, and contract development

(2) Price strategy: taking activities such as giving profits on holidays

(3) Channel planning: adopting vertical channel marketing

(4) Promotion strategy: advertising on Taobao's homepage to make profits through promotion. The transaction is completed online and offline, and the promotion content is adjusted according to the season.

3. Total marketing budget: 2, yuan. Stage cost: 1, yuan. Project cost: 1, yuan.

4. Promotion

(1) Advertising: National Day, advertising on Taobao's homepage. (2) Sales promotion:

A. 1 yuan will be reduced by 199 yuan, 2 yuan will be reduced by 299 yuan. B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: how much one-time consumption exceeds the limit, you can send a membership card

VI. Customer management

1. Establish sales information: indicate the product type, name and price, which will be signed by the customer to facilitate after-sales service.

2. Establish a member information book: record the member information. On the birthday, members can get a free gift with their membership card and ID card.

VII. Summary

Through promotional activities, we can spread corporate culture, establish corporate image and publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering the market pressure brought by competitors. A successful promotion planning activity can improve the reputation of the enterprise, make the product brand get higher attention, and thus expand the product sales. Labor Day clothing activity planning scheme 2

1. Activity theme

New store, new gift, new fashion

New store adds fashion, discounts are added, gifts are given during the ceremony

New store opens, good gifts meet each other

Second, activity time

Activity cycle: 1 days from the opening date (the key is

III. Target audience

Women from all walks of life aged 25-4;

This activity will also attract some men's consumption through promotional gifts's choice.

IV. Activity content (shopping serial happiness)

Opening serial happiness scheme suitable for 4-6 square meters specialty stores

Double happiness, happiness when entering the store:

You can give so-and-so exquisite souvenirs (or you can give gifts with DM leaflets)

For example, gift lighters, sticky notes, original ball pens, key rings and poker around 3 yuan.

if you buy more than 258 yuan during the activity, you will get a beautiful ballpoint pen worth 48 yuan.

if you buy more than 368 yuan during the activity, you will be given a set of three sets of exquisite notebooks worth 1 yuan;

if you buy more than 488 yuan during the activity, you will get a leather belt worth 138 yuan.

Triple happiness, get a VIP card. Every customer who makes a purchase will get a VIP card from the top 5 and become a permanent member after registration.

5. Material integration

1. Poster with theme outside the store: (choose one of the themes)

New store gifts and new fashions

New store adds fashions, discounts are added, gifts are given during the ceremony, planning and copywriting

New fashion stores, good gifts meet each other

New store opening, refined fashions

Three surprises are reduced <

4. Small standing brand POPs are placed in the display area of their respective product series.

5. Banners: the theme of the event

6. The content of DM leaflets is the same as that of posters

7. Large inflatable arches (with the theme of the event written on them), balloons, flags and flower baskets

8. Others: business cards, gifts, VIP cards and ribbons

6. Terminal environment

.

2. Soft environment: shopkeepers and cashiers in specialty stores, whose gfd and service specifications should complement the brand image of Featured Dragon.

Additional article: Happiness throws the ball, and the next one belongs to you.

1. Theme: Happiness throws a big ball, and the next one belongs to you.

2. Activity time: 11: am

3. Site preparation:

Give up music (first, warm up the venue, create momentum with music, attract people, gather a certain crowd, and set off the atmosphere at the site), 2. Set up umbrellas, staff will be present, 3. Hang up opening banners and publicity slogans.

The main activity

A particularly large T-shirt (the pattern is based on the store name and clothing features) is hung above the store, and the inside of the coat is filled with balloons to make it full. -attract passers-by to stay.

design two super-large pockets under the clothes (to make them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. Planning scheme of clothing activities on May 1 ST Labor Day 3

1. Theme:

Happiness throws a ball, and the next one belongs to you.

2. Activity time:

Starting at 11: am

3. Site preparation:

1. Music play (first, warm up the venue, music will create momentum, attract people, gather a certain crowd, and set off the atmosphere at the site),

2. Sunshades will be set up, staff will be present, and

3. Opening publicity slogans will be hung up.

The main activity

A particularly large T-shirt (the pattern is based on the store name and clothing features) is hung above the store, and the inside of the coat is filled with balloons to make it full. -attract passers-by to stay.

design two super-large pockets under the clothes (to make them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. After throwing paper balls from bottom to top, the audience will send corresponding gifts to the winning party. (Requirements: The name and contact information are written on the paper ball, and several lucky people will be randomly drawn from it after the activity. Later, you can use this information to regularly deliver the latest preferential information of our store)-to attract students to participate and learn about the store information.

Finally, take the special coat as an artistic photo, and write down the names of the students who participated in our activities this time, leaving their names and contact information, and then post them on the store wall. The purpose is for the consumers who come to the store to have a chance to see their names and have a sense of pride and belonging.

Rules and requirements:

Send on the left-5 yuan vouchers (valid for use within one month).

on the right-some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

gifts for the lucky ones-a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty pocket of the coat, and head the ball and get the prize under the command of the staff.

Special coat requirements:

1. Bright colors and obvious patterns;

2. The pockets should be large and deep;

3. The coat must be hung up before the activity (where to hang it is tentative)

4. Specific promotion plan

Scheme 1:

One person can walk, the first one is at the original price, and the second one is at a 2% discount.

for two people, the first one is 1% off, and the second one is half price.

4% discount for three or more people (including three people).

Option 2:

All consumers who buy clothes in our store on the same day will be given a clothing store voucher 1 yuan (or a membership card, which can give them 2% discount and points, and the higher the points, the lower the discount), and use the voucher to firmly grasp customers, firmly grasp customers' hearts and promote long-term repeat customers. Labor Day clothing activity planning scheme 4

1. Activity theme:

Romance and May Day warmth

2. Activity time:

April 2th-May 2th

3. Activity background:

After the Spring Festival, May Day will be our second peak sales season. Tourism festivals, horticultural exhibitions, economic and trade fairs and the opening of Shenzhen Xinyijia supermarket are all new market highlights. It is imperative to seize the favorable opportunity, integrate the internal and external resources of enterprises, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of enterprises.

IV. Activities:

1. Shopping promotion with prizes. All consumers who shop in XX can take part in the lucky draw with the shopping receipt of the day together with the ID number, by telephone service number and SMS. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is relatively narrow and the prize value is high, and mopeds can be awarded. The lottery ceremony was held in XX Square to promote publicity and stimulate purchase. The income from telephone charges is divided into four or six parts, which is about 2 yuan per month, which can be used for prize expenses. See the cooperation agreement for details.

2. "collecting wind in XX, refreshing this summer"-the second air conditioning in xx, Zibo.

(1) lucky draw for purchasing machines, giving each other air conditioners. Users can enjoy the preferential policy of lucky draw when they buy a cabinet or hang up in XX Shopping Plaza, that is, if you win a prize when you buy a cabinet, you can enjoy a cabinet if you win a prize when you buy a cabinet. This activity is limited to some brand models.

(2) Sales leaderboard. XX Shopping Plaza, together with the Consumers Association and other relevant departments, ranked the air conditioners sold in XX Shopping Plaza according to the number of purchases from April 2th to May 2th, and will release them through the media to guide consumption.

(3) A series of essays with the theme of "air conditioning and my modern life". Customers can express their opinions about air-conditioning through articles, and they can also think before and after buying air-conditioning. The activity aims at advocating scientific consumption and advocating air-conditioning culture. The essay is jointly organized with the Luzhong Morning Post, and the relevant articles are published in the newspaper.

(4) Free maintenance and large-scale telephone return visit. Ten days before the air-conditioning festival, new and old users will be presented with outdoor rain covers every day, and the words "XX Dedication" will be uniformly printed on the rain covers. Community service, sincere dedication, image building, and publicity.

(5) large-scale gifts and special sales activities. In addition, one-hour bidding sales activities are held every day, with advance notice and store auction.

(6) "air-conditioned family phone"-users who purchase air conditioners will be given weather information for one month once a day (7: 45pm). Old users can enjoy two weeks of weather information. This activity cooperates with telecom companies, and through paying a certain fee in advance, it regularly leaves a telephone number for customers to play meteorological information, dressing index, sun protection index, comfort index, air pollution index, weather forecast for commuting, etc.

(7) The first person to make an air-conditioned call at 8: am every day is a lucky person who can enjoy a half-price discount, which makes people feel surprised and excited.

(8) grand opening ceremony and exhibition activities.

3. The member's "Shopping Points Holiday Tour" activity will accumulate the member's shopping amount from the launch date of the activity. Anyone who purchases more than 2, yuan will be given a tourist ticket worth 12 yuan; Shopping over 5