How to write a summary of automobile activities?

How to write a summary of automobile activities? The following is a summary essay that I carefully arranged for you to do car activities. Welcome to read!

Overview of Automobile Activities (1) Activity Background

1, the 5th Joy Luck Club of Wuling, when we bid farewell to the old year and welcome the new year, contact with customers;

2. The mini-car production capacity of Boli Town in Jiaonan accounts for 4 1% of the whole Jiaonan area, and Wuling accounts for 76%;

3.20XX years in Jiaonan Boli Town to build a township network.

Activity purpose

1. Establish the caring image of Wuling Joy Luck Club and improve customer satisfaction;

2. Care for valuable old users and maintain loyal users at the end of the year;

3. Improve the popularity of township networks and lay a sales foundation.

Activity content

1. The tug-of-war elimination tournament will be held on the spot, and the champion, runner-up and runner-up will be decided. The champion team won a voucher of 3,600 yuan, the Asian army won a voucher of 2,400 yuan, and the quarterly army won a voucher of 1.200 yuan;

2. On-site selection of the' best on-board photo', the prize is 1 barrel engine oil+1 barrel antifreeze+1 Supor electric kettle;

3. Users in Wuling Village talked about the car experience, and each person got 1 barrel oil+1 barrel antifreeze+1 Supor electric kettle.

4. There will be a prize contest on the spot, and the users who answer correctly will get the Joy Luck Club gift package (couplets+Fuzi+paper-cut+desk calendar+wall calendar poster).

5. Old users who participate in the activities can go to the service station for free inspection+add antifreeze and engine oil, and can also carry out maintenance;

6. Users invited to the store to participate in activities can get 1 Joy Luck Club gift package (mountain eggs+rice+peanut oil). Target old users reach 186, and 20 potential users reach 50 on-site sales. The care rate of old users is 100%.

Activity target 65438+ 10 month15,65438+10 February 2 1 newspaper template. Online publicity 65438+ 10/3, 18, 22, 25, 27.

Live performance:

Jiaonan Drum with local characteristics: shabby, but full of shocking sound! Magic: eat five needles separately, take them out of your stomach, and the needles are already worn together. The host performed five strokes with the palm of his hand; Employees and regular users sing "Running with Cattle" together. Wuling employees sang "Kangding Love Song" solo, and finally there was a live interactive question and answer.

Say the most words in one breath "Wuling I love you". Best photography award. Wuling village users talk about car experience. Wuling light yellow team Wuling light pink team PK tug-of-war preliminary contest PK Wuling Wang pink team Wuling Wang yellow team PK Wuling Rong pink team PK After each PK, the top three winners are decided. On-site popular users lined up to receive gifts. Caring for users, on-site testing, colleagues' enthusiastic staff, group photo, terminal promotion, online promotion, soft text publicity of the Joy Luck Club on February 4.

Activity overview:

Generally speaking, the store head activity of Jiaonan branch is successful, and it is also the most successful of all similar activities in our company. The main reasons are as follows:

1, the problems and highlights are very obvious;

2. Achieved the goal and achieved the effect;

3. Sales and after-sales together;

4. The problems in previous activities were not repeated.

Make a summary of automobile activities (II) With the joint efforts and guidance of all my colleagues and relevant city leaders, our xxxx4s store will be grandly opened. The following is the planning scheme of the celebration site.

First of all, the celebration time.

On the morning of 20xxxx

Second, the celebration site

Xxxx automobile 4s

Third, the main form of celebration.

The layout conforms to the characteristics of the automobile 4s shop (depending on the capital situation, luxurious or simple), but strives to be grand and festive. Invite industry leaders to congratulate and deliver speeches (preferably important personnel of automobile industry associations), and invite famous guests to cut the ribbon. Invite well-known local media to report. Provide gift packages to the guests, and the gift packages provide souvenirs (4s shop and xx commemorative water cups or calendars, etc. ). Invite car model products for on-site display and interactive activities, and invite guests into the store to experience xx. Group photo of leaders and customers. Customers visit the test drive, buy a car or participate in interactive activities.

Fourth, the site layout

Spread red carpets, colorful flags, banners, etc. According to the terrain. Arrange a small booth for leaders to speak and interact. There should be a curtain behind the booth and audio equipment on both sides. Place a proper amount of flower baskets with greetings at the door of the store to set off the festive atmosphere. The sign-in desk, a guest, should be set at the door, and there should be someone who is responsible for sending and receiving gift bags. Prepare ribbon-cutting supplies for emergencies. Prepare other related 4s shops and promotional materials (exhibition boards, leaflets) for the main models.

Verb (abbreviation of verb) is the main process of celebration.

Be sure to complete all the site layout work one day in advance and pass the acceptance. Contact all the people who need to be present the next day, reconfirm that they can arrive on the same day and confirm the division of labor. From 8: 00 to 8: 30, all the staff are here. Take your positions and get ready. From 9: 00 to 9: 45, guests sign in and distribute souvenirs. 9: 55-9: 58 Call the staff and guests to the small stage. 9: 58- 10: 02 celebration begins-the host announces the opening ceremony, introduces the leaders and guests present, and welcomes all the guests. The host will begin the opening remarks. 10: 02- 10: 05 Leaders cut the ribbon. (Optional: Fly balloons. ) 10: 06- 10: 20 speeches by leaders and guest representatives. 10: 30-11:30 leadership inscription, introducing the company and products to the guests and taking a group photo as a souvenir. Discuss the news release with reporters. 1 1: 30, after the meeting, leaders and guests had dinner to exchange ideas. The rest of the visitors can go to the store for a test drive, buy a car at a preferential price or participate in interactive activities on the stage to get small gifts. After closing the store, the whole 4s store will be cleaned up inside and outside. It will be open for business the next day.

Material gift packages and corresponding gifts: according to the actual situation, estimate the number of people present and make more backups.

Leaflets: You can print more, but you will need them later.

Exhibition board: You can make one for each model.

Sign-in book: 2 microphones: 6 microphones. A few more can be kept.

Ribbon: adjust according to the length of the store door.

Scissors: Adjust according to the number of guests who cut the ribbon.

Flower basket: even number. Depending on the size of the store door.

Banner: two. One is in front of the store and the other is in the background of the stage.

Stage background curtain: 1. Depending on the actual needs.

Tables and chairs: 2 sets. Put it on the sign-in desk.

Stage: 1. You can find someone to decorate it or build a simple one yourself.

Hydrogen balloons: several. It is optional to set off the atmosphere.

Red carpet: depending on the actual needs of the venue.

Speakers: 2 computers: 1. It needs to be prepared in advance to play the music needed for the celebration.

Personnel need manners, Miss: 10. They are at the entrance of the store, and the sign-in desk is responsible for cutting the ribbon for welcoming guests.

Moderator: 1-2 people, responsible for presiding over the opening ceremony, and having interactive activities in the afternoon to enliven the atmosphere.

Car models: several types, depending on the number of main models. Each model can also have one.

Car guide: several. According to the actual number of workers in the store.

Media reporter and cameraman: try to contact according to the actual situation.