What is micro-e-commerce?

Question 1: What is micro-e-commerce? Micro-e-commerce, that is, micro-e-commerce

Micro-e-commerce contains two meanings: the first is the subdivision of goods sold and the differentiation of sales strategies. For example, JD.COM sells all digital 3C products, and you only sell SLR digital cameras, which makes it easier for you to attract target users with smaller coverage and more concentrated resources. The second is the refinement of additional services for goods. Because large online stores need to take into account the needs of all kinds of goods and users, if you can provide some detailed functions that users are eager for, you can naturally get twice the result with half the effort. For example, we provide receiving SMS, Weibo and IM customer service.

Characteristics of micro-e-commerce: fewer but better products, building your own brand to improve product quality and good service; (Including packaging, customer service and after-sales, etc. The following WeChat third-party companies have built mature micro-e-commerce products: 1, the largest mobile social marketing company in the customer service industry. Representative products: WeChat Industry Edition E-commerce Version 2, a well-known third-party developer of WeChat on minibus. Representative products: WeChat distribution solution system Renren store

Question 2: The difference between WeChat business and micro-e-commerce. Wechat business mainly relies on WeChat to promote everything. Some WeChat businesses are "direct sales". Micro-e-commerce is a kind of e-commerce and an extension of B2C.

Wechat business is sold through WeChat on mobile phones, which is simple and more flexible, mainly relying on circles, but the market development is immature.

Micro-e-commerce is an e-commerce company sold through WeChat platform. At present, its development is relatively perfect, and many of them have formed a scale.

Question 3: What is micro-e-commerce? What is the difference between micro-e-commerce and traditional e-commerce?

Micro-e-commerce, that is, micro-e-commerce

Micro-e-commerce contains two meanings: the first is the subdivision of goods sold and the differentiation of sales strategies. For example, JD.COM sells all digital 3C products, and you only sell SLR digital cameras, which makes it easier for you to attract target users with smaller coverage and more concentrated resources. The second is the refinement of additional services for goods. Because large online stores need to take into account the needs of all kinds of goods and users, if you can provide some detailed functions that users are eager for, you can naturally get twice the result with half the effort. For example, we provide receiving SMS, Weibo and IM customer service.

What is the difference between micro-e-commerce and traditional e-commerce?

1, and the promotion cost is low.

Compared with traditional e-commerce, the promotion cost in WeChat business is lower. For example, the cost of bidding for a keyword on Baidu ranges from 10 yuan to tens of yuan per click, which is just the click cost and may not necessarily bring in turnover. However, in the WeChat circle of friends, in theory, a WeChat may be seen by 5,000 people at the same time, and the traffic cost of WeChat is much lower.

2. WeChat business is people-centered.

Compared with traditional e-commerce, WeChat business is people-centered. The era of mobile Internet is a socialized era, and the relationship between people is the core thing. It is the key to gain trust through relationships and sell goods through trust. However, in social shopping WeChat commercial times, the pursuit is the depth of the relationship, and there are not necessarily too many customers. As long as the fans are well maintained, multiple transformations can be formed.

3. Advantages

The characteristics of small investment, low threshold, wide spread, never leaving home to promote sales, and only doing personal behavior meet the needs of most individuals who are willing to do some business on their own, but dare not try physical entrepreneurship easily, do not have much capital investment, and are not familiar with enterprise operation.

Question 4: What is the difference between WeChat business and micro-e-commerce? Wechat business is more personal, and micro-e-commerce is more enterprise-oriented.

Question 5: What is the difference between e-commerce and WeChat business? First of all, I would like to ask, what is WeChat business? I believe that more than half of my friends will say that they sell things on WeChat.

In fact, WeChat service is just a product of mobile Internet, which exists on any mobile Internet carrier. It combines the traditional way with the Internet and realizes the integration of resources.

It's just that most of the traffic on the mobile Internet has been captured by WeChat, so everyone feels that the mobile Internet carrier seems to have only WeChat. The purpose of my explanation here is to prevent everyone from building a car behind closed doors on WeChat. For example, some of my friends have opened small shops on Momo and other apps. A few months later, small businesses are thriving.

So, what is the difference between WeChat business and traditional e-commerce? In my opinion, the most fundamental difference is the difference in shopping scenes.

Take Taobao and WeChat friends circle stores as examples. Whenever we log on Taobao, everyone often has a shopping purpose in mind. For example, when the weather is cold, you need to add clothes, and your boyfriend needs to buy gifts for his birthday. Many times, WeChat shopping is just the opposite. We often brush our circle of friends when we have a meal break, and only when we don't plan to see a very tempting thing will we have the motivation to buy. This is an unconscious purchase.

Well, yes, most of the WeChat business is "fragmented time trading". Many people say that the WeChat business is mainly engaged in "trust business" and "social e-commerce". I think the weight is not so obvious. Ali can do everything perfectly except social genes.

"Social e-commerce" is just an operation mode in WeChat business, and there are some successful cases that prove the feasibility of this mode, but whether it can really become the main mode is still worth our consideration. At least the WeChat business around me (including myself) uses the traditional e-commerce operation mode.

In my opinion, the reason why WeChat business has become a pig in the past two years is actually the rapid rise of smart phones in recent years, just catching up with the mobile Internet. When the tide recedes, we naturally know who is swimming naked in the end.

When I took off the gorgeous coat of WeChat business "social e-commerce", I even boldly thought that WeChat business was simply a false proposition. Don't believe me, look! I will popularize an amazing data for you. Up to now, WeChat business only accounts for less than 1% of the whole e-commerce market in China, Ali family accounts for more than 80% of the e-commerce market in China, and others are divided among JD.COM, Vipshop and Gome.

You will definitely say, "No, don't you think Master XXX often says that one of his disciples earns 100,000 yuan a month and millions a month?" Wait, I'll pour a glass of water, and I'll talk to you slowly when I get back.

I introduced a "master" in my circle of friends, and my name will not be announced. It is said that he was the first person in XXX. These days, people are embarrassed to go out without the title of "first person" or "founder".

Every day, his circle of friends sends out some things that pick up people's wisdom on other platforms, or some successful chicken soup, and occasionally reveals some gossip about this circle and that circle (in fact, they are all forwarding the circle information of other "masters"). In short, it's all right and useless nonsense.

In fact, he did this to gather popularity, and many local bosses, newly graduated college students and housewives really took the bait. Especially housewives are a very special group. Many of them have no knowledge, lack of knowledge system, like to be greedy and cheap, and often want to pursue their careers to realize their personal values.

One day in a circle of friends, I saw Zhao in the next village basking in a lot of attractive Alipay water maps, and I couldn't stay in my heart. It is normal for these "masters" to make the myth of "WeChat business". WeChat business is their rice bowl, so as long as there is a WeChat business to make money, they will enlarge this successful case ten times or even hundreds of times. But now there are more and more rational people, and everyone understands the truth, but 10 thousand "impossibilities" still can't resist a possible charm. I prefer to call these "WeChat business experts" psychological experts.

After pouring so much cold water, in fact, some people do make money in the WeChat business. The first batch is undoubtedly the mask party. Under the slogan of "monthly income100000 is not a dream", they circle people and money, but 90% of the masks can't reach the end customers, and they are all accumulated at the agent node. Trading without closed-loop circulation is doomed to be a zero-sum game. Some people make money, others lose money. So those who make money can only make the first wave forever, and then clap their hands and leave.

Let me focus on the second batch.

They are a group of real business people. They have quality goods ... >>

Question 6: What's the difference between WeChat business and e-commerce? Wechat business now mainly refers to sales on mobile platforms, such as WeChat on mobile phones, and e-commerce mainly refers to sales on online platforms, such as Taobao stores. Both have their advantages and disadvantages. Wechat business is simpler and more flexible, but the market development is not mature, and the development of e-commerce is now perfect. From pre-sales customer service to after-sales warehouse management, some advanced hardware and technologies have formed a scale, and e-commerce has become one of the important customers of Guanyu turnover box and parts box, but it is still difficult to open the market now.

Question 7: What is e-commerce and what is WeChat business? E-commerce is e-commerce, such as Alibaba, Taobao, JD.COM, Dangdang, Suning and so on;

Wechat merchants refer to business activities or merchants on the WeChat platform.

Question 8: What is the difference between micro-stores and micro-e-commerce?

The micro store is a third-party APP, and the merchant's shop is opened on this APP. It needs this APP to operate, and it is impossible to bind WeChat official account.

Micro Mall is on WeChat, and no third-party APP is needed. Need to bind WeChat official account promotion, the mall will be opened directly in your official WeChat account.

The promotion method of micro-stores generally depends on the marketing of friends circle, and the effect varies from person to person. It is difficult to develop new customers, and the viscosity of customers will be very poor. This marketing method has always been spurned. Micro-mall can spread through WeChat official account, and it will be difficult to operate in the early stage. However, once the official WeChat account is put into operation, the customer viscosity will be better and there will be more repeat customers, which is the inevitable trend of micro-marketing in the future.

Question 9: The difference between e-commerce and WeChat business includes the latter, which is a branch of the former and still belongs to the former.