Jewelry sales vocabulary and skills

Style transfer, value shaping, trying to reach a deal, luxury style, price pressure.

1, Style Change Speech

For example, beauty, the luxury style you said is really good. There are some broken diamonds next to the diamond ring, which looks like the overall effect will be greater. But you can also look at this pattern style. Compared with the same simple diamond ring with 30 points, it looks like the size of 50 points, and the overall effect of this style is also remarkable.

2. Words that shape value

For example, although the price in your hometown is much cheaper, it is because they basically sell some old styles. The factory will of course sell it to them at a low price in order to clear the inventory. We are a more formal brand, although the price is a little high, but our style is much more fashionable and novel.

3, luxury style.

Compared with the simple style, this light luxury model is decorated with side diamonds and looks less monotonous. Wearing it on your hand immediately reflects a person's noble temperament, which just matches the clothes you are wearing today. It's fashionable. Let me show you a photo. My old customer chose this last time.

Step 4 try to make a deal

For example, I suggest you choose the kind that your colleagues say looks good. I also think this suits you. Those 810 million dollars are redundant. This kind of ring itself is used as an ornament. For the same budget, I would rather buy two, and there is no need to buy such an expensive one. The accessories themselves are just worn in different ways.

5. If the price pressure is single.

For example, beauty, the discount of our old customers was originally 15% off. Since you just bought daily clothes, you can buy them or not, so I'll give you a 7.5% discount on the employee price, and reduce the inventory, but the price can't be less. If you want to reduce the price again, we won't talk about it. Next time you introduce a friend, I can give you a gift.

Extended data

skill

1, learn to ask closed questions.

In the process of sales, we can design and ask some closed questions for each of our selling points, that is, let customers answer some "yes" and "no" questions.

When designing closed-ended questions, try to get the customer to answer "yes". If the customer answers "Yes", our sales are basically successful.

2. Distinguish who is the buyer and who is the decision maker.

In the process of sales, we should try our best to attract the attention of decision makers and be good at treating influencers, because they may affect our whole sales process.

For example, young couples buy things, mostly for women; Middle-aged couples buy high-end products, mostly men; When a family comes to buy goods, parents are usually payers and decision makers, and children are users and influencers of goods.