How to promote cross-border e-commerce?

If cross-border e-commerce companies want to achieve better promotion results, the biggest difficulty lies in how to do a good job in localization. Localization services are an important factor limiting the development of many cross-border e-commerce companies. To do this well, cross-border e-commerce companies not only need to be close to localization in terms of design and services, but also in terms of promotion. Use high-quality promotion tools to increase the distance between cross-border e-commerce companies and overseas users, thereby achieving higher transaction rates.

Group SMS is such a tool. Compared with traditional advertising, mass text messages have more price advantages; in terms of reach rate to overseas users, mass text messages have a higher reach rate than mass emails. This is also the reason why most cross-border e-commerce companies use group text messages when promoting. In what areas can cross-border e-commerce companies use bulk SMS promotion?

① Send notification text messages to new users who are interested in browsing the website: When new users browse the website and have not yet purchased additional products or placed an order, according to this type of potential users, cross-border e-commerce companies can Send targeted messages to increase customer purchase intent. Add detailed links to specific products in text messages so that users can directly learn product details after clicking on them, making it easier to purchase and place orders.

③ Promotion during holidays and other activities: Holidays are the golden period for cross-border e-commerce companies to promote. When cross-border e-commerce companies hold promotional activities, they can use group text messages to quickly let overseas users know. Cross-border e-commerce companies can combine activities, discounts and other conditions to attract overseas users to generate transactions. When cross-border e-commerce companies implement holiday promotion, they need to understand which holidays each country prefers shopping sprees. Such as Black Friday, Christmas and other commonly recognized holidays.

④Send event promotion information to lost overseas users: Cross-border e-commerce companies can collect and organize overseas users who have not logged in or purchased products for a long time, and develop detailed promotion plans specifically for such overseas users. Whether it is overseas users who have made transactions, overseas users who have added purchases, or overseas users who have collected favorites, in order to avoid the loss of overseas users, cross-border e-commerce companies need to send targeted promotion copy to such overseas users, such as product promotions for additional purchases, favorites Product price reduction and other information attract overseas users to understand the details of the event and facilitate transactions.

⑤International text messages cannot be limited to promotion: if cross-border e-commerce companies want to close the distance with overseas users and enhance the stickiness between cross-border e-commerce companies and overseas users, on the one hand, the brand To achieve the ultimate, on the other hand, the service must be in place. If the communication between cross-border e-commerce companies and overseas users is limited to promotion, it will not help cross-border e-commerce companies expand their markets. During holidays and birthdays of overseas users, if cross-border e-commerce companies can send blessings as soon as possible, this will bring the distance between cross-border e-commerce companies and overseas users faster and more effectively, and build an emotional relationship with overseas users. The connection will be more helpful to cross-border e-commerce companies in promoting their brands.