How to write a summary report of marketing work

How to Write Five Marketing Summary Reports (General)

A period of work ended before you knew it. After this period of hard work, we have made greater progress in our continuous growth. At this time, how can the most critical work summary fall! What are the characteristics of a good job summary? The following is the writing method of the five (total) summary report of marketing work I compiled for you, hoping to help you!

How to write the summary report of marketing work? 1 Time flies, and it's the end of the year. Looking back on the coming year, I have experienced a lot and learned a lot. First of all, I would like to thank the leaders of the company and my colleagues in the store for their help and support in this year, so that I can better base myself on my work, and then give full play to my own advantages and constantly sum up and improve my quality. This year's work is summarized as follows:

1. Customer

According to the requirements of the company's leaders, do a good job in-store display and new product display, and arrange manpower for the company's promotional activities to better promote sales. Collect the promotion activities and style changes of competitors regularly and timely, and report to the company headquarters as soon as possible. Do a good job of sorting out the basic information of members and tracking it regularly, maintain old customers, keep in constant contact with them, understand the demand trend of customers for products, and reflect the styles and preferential information of the company in the store to members and old customers in the store in time. Reasonable ordering ensures the inventory of hot-selling and promotional products and ensures that they are available at any time.

2. Sales skills

In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. Be confident when recommending clothes to customers. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have trust in clothes. Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers. Use gestures to recommend to customers. Match the characteristics of the goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time. Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.

3. Geographical location

The geographical location of our X store is relatively partial, and there are no more business districts around it, so it is very important to do a good job in holiday promotion. As a store manager, you must know what the best-selling money in your store is and where the most eye-catching promotion place is, and timely display can better improve sales. We can do different stages according to the level of passenger flow, and the display ideas adopted in different periods should also be different. For example, from Monday to Thursday, when there are few passengers, the best-selling models should be displayed on the most expensive shelves. At present, the most popular display idea is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.

4. Future direction of efforts

Earnestly implement the post responsibilities, conscientiously perform their duties: do everything possible to complete the regional sales tasks; Strive to fulfill the sales requirements; Actively and extensively collect market information and report it in time; Strictly abide by the rules and regulations; Have a high degree of professionalism and a high sense of ownership; Complete other work. Clear tasks, proactive: actively understand the standards and requirements reached, and strive to complete ahead of time within the required time limit; On the other hand, actively consider and supplement the efforts to manage a harmonious relationship with colleagues, earnestly learn from the leaders, be kind to every colleague, and do a good job in their career development in the store. At the same time, carefully plan, learn knowledge, improve sales skills, improve their theoretical product knowledge with practical work, and strive to continuously improve their comprehensive quality.

How to write a summary report of marketing work II

20__ years passed quickly. Although I am still a new employee, with the care of my leaders and the support and help of my colleagues, I keep learning theoretical knowledge, sum up my work experience, strengthen my ideological cultivation and strive to improve my overall quality. Through my unremitting efforts, I have made some achievements in my work, but there are also many shortcomings. Here, I will briefly describe my thoughts, situation and other personal work as follows:

First, strengthen business study, constantly improve business quality and strive to make greater contributions.

Looking back on this work experience in 20__ years is a period that I cherish very much in my life. During this period, my gains are mainly reflected in the maturity of political thought and the accumulation of rich work experience in professional work, which can be summarized in eight words: "Great gains and great benefits."

My transformation and progress are achieved through the cultivation of leaders, the help and support of colleagues and my own efforts. I know I haven't worked in our brand store for a long time, and I still have a lot to learn. I should always measure and demand my words and deeds, pay attention to strengthening my political cultivation and further improve my understanding. I also hope that leaders and colleagues will continue to give me guidance and help, and I will redouble my efforts to strive for greater progress with great enthusiasm and efforts!

Second, at work, be strict with yourself and keep making progress.

In daily work, under the guidance of superior leaders, be responsible for following up every activity of each festival, so that the activities can be successfully completed. Work with colleagues * * * to complete the arrangement of various activities in the early stage, and strive to complete the plan content of the superior leader according to the plan of the superior leader. Starting from the standing posture and standing rules, establish a good service image and service quality. At the same time, improve the service, enhance the unity and vitality among members, fully express opinions and suggestions to colleagues in various positions, brainstorm, pay attention to collective wisdom and overall efficiency, and strive to improve the service level. Become a vibrant, energetic and energetic group. At the same time, we should always be strict with ourselves, try our best to lay a solid foundation for the improvement of our grades and lay a higher foundation for our lives.

Third, shortcomings and deficiencies.

On the whole, I think I still have many shortcomings. My experience in dealing with problems needs to be improved, and my teamwork ability needs to be further enhanced. I need to keep learning and improve my ability. I know that I still lack the basic knowledge of office work, and I often look embarrassed when I carry out specific work, and sometimes I am at a loss. Lack of careful work, frequent mistakes and omissions in small problems, low work efficiency and insufficient understanding of leadership intentions. In the future work, I will adhere to the principle of unity of service and efficiency, and find problems while walking. Through on-the-spot observation in time, we can master the problems and deficiencies in our work, so as to formulate corresponding improvement plans, feed back information to superiors in time, and correct problems in time.

How to write a summary report of marketing work 3

The sales of 20__ years are coming to an end. I have some personal feelings about this year's Dragon Boat Festival sales. Let's summarize it briefly.

1, the preliminary arrangement and layout work has not been effectively promoted, and a lot of work has not been seriously implemented. For example, there are always many excuses in the process of promoting key group buying work, which is extremely poor;

2. The importance and support (not only material support, but also intellectual support) for key dealers is seriously insufficient, and they still rely entirely on the strength of the dealers themselves;

3, the ending is not decisive, the shooting time is delayed, and the intensity is not enough;

4. There are still many problems in team building, which are too loose, too simplistic and too trusting in people's consciousness and initiative. Everyone's personality and style of doing things are different, and there will inevitably be friction in a team, so we should communicate more, communicate more and guide more.

After several years of training, the Dragon Boat Festival economy has gradually emerged, and the company's sales growth is a microcosm of the market economy growth, but there are also many hidden concerns here. (Let's stop here. I can't sleep with my eyes open. )

First, the market is light and the brisk sales period is short.

This year's Dragon Boat Festival sales are generally in a slow state, and the previous retail market has been in a cold state, mainly relying on corporate group buying to support the entire market sales. Consumers have mastered the sales rules and methods of holiday products and bought them in the last few days of the company's crazy hoarding.

Second, many enterprises are killing the goose that lays the golden egg to increase sales.

Now the competition in all walks of life is extremely fierce, and every enterprise wants to expand its sales. However, in the process of advancing towards this goal, I feel that more and more enterprises have adopted seemingly effective but actually low-level means of self-destruction of brands and images.

Third, product homogeneity.

Except for a few enterprises, more and more enterprises are copying and imitating each other. The so-called innovation is only the change of packaging type and material, and the innovation of the product itself is extremely low. Every year, enterprises have to change packaging to raise product prices to cope with rising costs.

In short, it is the enterprise that creates a stronger holiday atmosphere, promotes the better inheritance of holiday customs, and leads the consumption of one holiday after another, but it will also be destroyed by the enterprise.

Compared with previous years, the company's growth this year is largely due to the growth environment and big market (decisive factor) of 1; 2. Retail pricing is basically consistent with the value in consumers' minds, allowing them to share more in the retail market; 3. The newly developed market has increased some sales, such as Shanxi market. Although the Shanxi market has been put into operation this year, the total amount is not large, but I personally think it is of great significance, which has strengthened our confidence and determination to speed up the operation of Shanxi market, and at the same time, we have made useful explorations in the market development mode, which has made a good start for opening up the market north of the Yellow River. 4. Business personnel and dealer friends have a deeper and more skilled understanding and operation of the Dragon Boat Festival; With the continuous improvement of quality, there are no complaints from consumers in the jurisdiction this year, which is rare in recent years and very commendable. I hope the company will continue to insist.

How to write a summary report of marketing work 4

In a blink of an eye, a year is about to pass, and we will greet the arrival of 20__ with confidence. In the past year, we were both happy and bitter. Generally speaking, we have successfully completed the sales task stipulated by the company. Over the past X years, we have always adhered to a sincere and professional attitude towards every customer and strived to provide training in line with their style. We can basically grasp the customer's psychology, use the customer's psychology to grasp every customer who has the intention to buy, and strive to increase the sales of our X and further enhance the brand's popularity. I also made many new friends on the big stage of X to show my talents, and I also thank my colleagues and leaders who have fought side by side.

The following is my year-end summary of X:

First, study hard and strive to improve.

Must learn a lot of professional knowledge, as well as the relevant knowledge of the shop assistant industry, so as not to be eliminated in the continuous development and changes of the times.

Second, keep your feet on the ground and work hard.

As a qualified salesman, we must be familiar with professional knowledge, work hard, step by step, take the tasks assigned by the leaders seriously and deal with them in time.

Third, the existing problems

Through this year's work, I also clearly saw my own shortcomings. As long as I don't follow up and pay a return visit to the customers who are interested in buying, I will make a good record in my future work and pay a regular return visit to make them all our old customers. In a word, I have gained a lot through hard work. I firmly believe that I can do well as long as I work hard.

In order to do my job well, I summed up three points:

1. Serve every customer warmly. We receive all kinds of customers every day. No matter how difficult the customer is, whether it is our potential customer or not, we should serve warmly and explain with a smile.

2, full of passion for work, no matter how boring our daily work is, we must maintain a high sense of responsibility and enthusiasm.

3. Control your emotions, treat every customer equally, be arrogant and patient with every customer who enters the store.

Customers are our parents. Only by serving customers well, making customers agree with our products and buying our products can we make money. With customers, we can guarantee our sales work and get our salary! When our work is finished, our sales volume increases, and we can get more bonuses. Customers are God, and God is always right and reasonable, so we should not argue with God, because if you offend a customer, you may lose a group of consumers, so we salespeople must take this sentence as the premise of everything. If you are a very picky and cautious customer, you must try your best to do everything well, which is also an exercise for yourself. When we say that customers are speechless and do things that satisfy customers, it proves that we have the ability to convince customers that our sales will continue. Never underestimate every customer, we should impress them with sincerity. Treat every customer seriously and make every customer satisfied.

For example, X talked about his personal experience at the meeting. I think it was because X's sincerity touched them and saved the biggest loss. Why can X treat every customer with sincerity and impress customers, but we can't? We haven't really put ourselves into our work and don't know what we want. We just need to know and understand what we come to work for every day, so that we can get the bonus we deserve like X. So we should treat every customer sincerely and treat customers as our friends. Only in this way can we succeed. No matter where we are, as long as we love each other and try our best to do everything with a proactive and responsible attitude in our work, I believe we will be recognized by everyone. As X told us, the founder of Wal-Mart said: There is a market behind a customer, and there is only one boss, that is, our customer, who pays us a monthly salary. Only he can fire everyone below the chairman. It's simple. As long as he changes his shopping habits and buys in other stores, we must always remember this account and know who pays us, so as to get more returns. Each of our employees should:

1. Love your job and sales.

Anyone will only do what he likes with his heart, so as a salesperson, he must first love selling, like communicating with others, dare to take pressure and be proud of winning or losing. Only in this way can we have a good mood.

2. Have a grateful heart

X has provided us with such a huge stage, and customers have provided us with a place to display our talents, so we should have a grateful heart. With this grateful heart, we will go back and work hard.

How to write a summary report of marketing work 5

Time is up. How time flies! With the busy pace of time, 20__ has quietly ended and the bell of 20__ has rung. We have entered a new year, and a busy and fulfilling working life is about to begin. At the end of the year and the beginning of the year, looking back on the past year, with the correct guidance of superiors and the help and support of colleagues, the sales tasks assigned by the company were basically completed, and the technology and work were improved to some extent.

Looking back on the harvest of the past year, let me make steady progress on the healthy road under the leadership of the company and continue to forge ahead; The pressure and frustration of this year also made me feel my own shortcomings and the importance of studying hard. According to the requirements of superior leaders, my specific work in 20__ years is summarized as follows:

I. Personal work experience

20__ years is an extraordinary year for me personally. Since the beginning of the year, I have been doing customer service and have been very busy. Looking back on 20 years, I was mainly engaged in sales and customer service. Through this year's sales customer service work, I realized that for a sales customer service, doing customer service work feels like a person who has learned to eat Chili. The only thing I feel the most in the whole process is spicy. If one day you get used to this smell and stop choking on it, you will be an experienced old employee.

Encountering such setbacks at work makes me stressed, but at the same time it also makes me greatly touched and inspired by my work. For a while, I called to explain the function of the software at work, sent text messages after work, and played emotional cards. Finally, the day before the customer finally agreed to pay the company, because I typed the wrong money, the customer was unbalanced, which led to the cancellation of the cooperation. It also made me stop pushing hard and wanted to let my customers slow down, but the next day I made a deal in Shanghai. This incident has hit me particularly hard! I kept looking for problems and reasons, and almost wanted to give up this customer, but I didn't realize that it was my own problem and complained. Later, I learned from the customer that I misunderstood what he said at that time, because of my preconceptions, I felt that the price difference was big, I felt that the customer would not accept it, and so on, and these were just my thoughts, not the customers' thoughts. Fortunately, there is still room for recovery. At my insistence, the customer finally agreed to return the goods in Shanghai and buy them from me. From this matter, I think over and over again, sum up my own shortcomings, and realize that only by fully recognizing my own problems in my future work and improving and solving them can I improve my personal sales performance.

Second, the sales performance

In 20 years, I basically completed the sales tasks set by the company, and achieved good sales performance, which was fully recognized and affirmed by the superior departments and colleagues, and won some honors. But judging from the specific monthly sales performance, my work performance in the last year is not ideal. The main reason is that I was lazy at the beginning of the month, didn't actively carry out sales tasks, and felt that there was no prescribed task pressure at work, so I didn't have a positive attitude at work. And in the month of that year, I took a vacation for _ _ days, which led to the postponement of the sales task, and I didn't adjust my mentality after the vacation, which led to the task schedule not keeping up with the whole. In this regard, I deeply understand my own problems and reflect on my situation many times. On 20__, I will try my best to successfully complete the monthly sales task.

Third, the work content

Over the past year, I have insisted on doing a good job of after-sales service with users who have purchased Yimeng Trader software, explaining all kinds of problems encountered by users in the process of using the software as patiently and in detail as possible, and striving to do a good job in QQ remote processing. Give full play to your work enthusiasm when you receive the on-site course, assist users to use software to analyze their stocks, and strive to let users renew their fees on the basis of service every year. In addition, in the past year, I firmly completed the sales task arranged by the customer service department, and through my unremitting efforts and patient communication, my company's software sales have been re-developed among the user groups, making due contributions to ensuring the good sales performance of our trader Co., Ltd.

Fourth, their own shortcomings and future plans.

Since _ _, I have worked in _ _ Trading Co., Ltd. for one and a half years. During the period, although we were able to complete all the tasks arranged and deployed by the company, we achieved enthusiastic service, after-sales patience and good sales. However, in the specific work process, through some personal setbacks and pressures, I fully realized my shortcomings and problems. First of all, I have some problems such as bad temper, and sometimes I have conflict psychology when I meet some problems such as unsatisfactory work distribution. Besides, I also lack patience when I meet old users who ask about computers. In this regard, I feel very guilty and repent. In the future work, I will further correct my temper problems, learn from teachers and seniors, and ask for sales skills and coping skills. Further strengthen their affinity for customers, constantly improve their communication skills and working methods, deepen their study of securities theory knowledge, improve their professional analysis ability and business level, and ensure that they get good results in their future work.

Suggestions of verb (abbreviation of verb) on company management

In order to do a better job in the future sales tasks, it can actually enhance the company's sales enthusiasm in the group and improve the company's sales performance. Based on my working experience of _ _ years, I would like to make the following suggestions to the company. Our company has a good reward and punishment system for sales management. The punishment system of our company is very specific and detailed, and Zheheng has promoted the management of our company. But at the same time, if we can further improve and implement the reward system, ensure that the tasks of each month are different, make up for the imperfections and deficiencies of the system, and ensure the implementation of the system, not just words. It will be publicized and implemented in time. If the reward system is incentive, not negative, it will better promote the sales enthusiasm of our customer service staff, and will enhance the serious and responsible work of customer service staff and effectively improve our sales performance.