How to monitor and handle public opinion?

1, real-time monitoring of public opinion in the whole network:

With the real-time monitoring function of the public opinion monitoring system, enterprises can monitor the public opinion of the whole network 7*24 hours, covering news media, social media, mainstream portals, forums, blogs, official accounts of WeChat, Tik Tok, aaauto faster and other platforms. When public opinion related to the enterprise is found, the system will collect it at the first time and push it to the enterprise in time to quickly browse the current and past events on the Internet.

2. Automatic identification of key public opinions:

With the help of the key public opinion automatic identification function of public opinion monitoring system, repeated public opinion information is automatically filtered, and negative sensitive information is automatically identified through semantics. Enterprises can choose WeChat, SMS, email or mobile phone client to receive public opinion information, so as to guide and process this information in time.

3. Timely analysis of public opinion dynamics:

With the help of the public opinion dynamic and timely analysis function of the public opinion monitoring system, the media, region, trend, mood and source of public opinion information of enterprises on all platforms are tracked and analyzed in time, and analysis charts and briefings are generated simultaneously, providing decision-making reference for public opinion emergency treatment.

Second, how to deal with public opinion?

1, do a good job in public opinion early warning and monitoring, and improve the emergency management mechanism;

The outbreak of network public opinion crisis is sudden, and perfect emergency management plan has obvious influence on the formation and fermentation of public opinion crisis. Slow crisis emergency management can easily lead to public opinion questioning and criticism, leading to adverse consequences. Therefore, to deal with negative public opinion, it is necessary to improve the emergency management mechanism, do a good job in public opinion early warning and monitoring, establish a public opinion judgment mechanism, find negative signs in time and deal with them in time. At the same time, improve the reconstruction, compensation, investigation and investigation mechanism of the incident itself and the reporting, command, release and communication mechanism of information circulation.

2, play the role of media propaganda, make information open and transparent:

Emergencies turn into public opinion crises, which are mostly caused by the vacuum of real information dissemination. The openness and transparency of information can not only satisfy the public's right to know, but also prevent the spread of rumors and safeguard the public trust of enterprises. In the pluralistic and open network public opinion environment of "everyone's microphone", to alleviate the public opinion crisis, we should make good use of emerging media such as Weibo and WeChat official accounts, give full play to their powerful propaganda power, release authentic and authoritative information in time, and guide the correct public opinion orientation. In this process, we should pay attention to the dynamic collection, analysis and combing of public opinion, and refine public opinion concerns, so as to answer public opinion questions in the process of information disclosure.

3. Carefully handle public supervision and actively respond to negative public opinion:

In the process of evolution, emergencies will be questioned, criticized, questioned, spread rumors and even abused in the process of communication because of their sociality. At this time, how to face these doubts and criticisms and make reasonable guidance is very important to resolve the crisis of public opinion. This requires the staff to respond in time according to the facts of the incident and the public's demands, be alert to the bureaucratic tone in the speech, and fully consider the public's demands to deal with the problem. When communicating with the media and the public, we should keep a low profile and ensure equal communication. We should dare to admit the mistake of dereliction of duty in our own department and avoid a new public opinion crisis caused by suspicion of evading responsibility.

4. Be brave to face public opinion disputes and seek benign interaction of public opinion;

In the process of dealing with public opinion, relevant departments should not be limited to publishing official authoritative information at the time of the incident. For the statements that are obviously untrue, unreasonable and venting in public opinion, the relevant departments should, as ordinary netizens, go to the public opinion field to have a "positive debate" with the masses, so as to set the record straight through real exchanges and interactions. In the process of network guidance, to be good at interpreting legal provisions and policies and guidelines in a form acceptable to the public, we need to maintain benign public opinion interaction with the public and win their understanding and support through sincere communication.

5. Enhance the awareness of crisis prevention and really care about people's rights and interests;

At present, the supervision of online public opinion and the popularity of online politics have promoted the standardization of social management, but they have also brought pressure to enterprises invisibly. Therefore, in response to the supervision of public opinion, enterprises should not only respond passively afterwards, but also enhance the awareness of public opinion crisis prevention, and start from the realistic roots to strengthen management and supervision, so that the credibility of enterprises will naturally improve and the public opinion environment will be calm.

The original article is taken from: understanding the business situation.