Brand Operation of Xinmi International Home Furnishing Building Materials City

Zhengzhou Kelai Real Estate Co., Ltd. is an investment and development company specially registered for the investment, development and operation of Xinmi International Home Building Materials City. With the qualification of secondary real estate development, it belongs to the subsidiary of Kelai Group. Kelai is a diversified group enterprise integrating real estate development, market operation and management, and is in a leading position in the field of market-oriented commercial real estate. The total registered capital is 654.38+0 billion yuan, and the total assets exceed 654.38+0 billion yuan. The sponsors of the company are all powerful industrialists in Zhejiang, who have mature experience in market development and operation and business development in the field of trade and circulation. The business has expanded to Shanghai, Hangzhou, Zhoushan, Kunshan, Taizhou, Yangzhou, Pinghu, Panjin, Liaoyang and other major cities in the Yangtze River Delta, as well as the northeast region, and began to expand to the Bohai Economic Circle and the Pearl River Delta Economic Circle. Successfully developed large-scale modern professional markets such as Zhejiang Hangzhou Huacheng Building Materials Market, Hangzhou Great World Hardware City, Zhoushan Puxi Building Materials Market, Zhoushan Ship Supplies Market, Zhoushan Red Star Macalline Home Life Plaza, Pinghu China Clothing City, Anhui Lu 'an International Automobile City, Jiangsu Kunshan Huifeng Building Materials Market, Taixing Zhejiang Trade City, Panjin Red Star International Plaza, Liaoyang Hongmei Times Square, etc., with a total development and construction area of nearly 5 million square meters, becoming a commercial real estate giant, commercial pioneer and well-known brand enterprise. Among them, the person in charge of the company has also won the titles of China Private Entrepreneur of the Year, Zhejiang Excellent Private Entrepreneur and China Building Materials Industry Pioneer of the Year for many times. The company will adhere to the purpose of building a market, developing industries, prospering the economy and enriching the people, and strive to make Xinmi International Home Building Materials City stronger, bigger, more sophisticated and prosperous, and strive to accelerate the economic development of Xinmi and improve the quality of life of Xinmi people.

Operation strategy

Strategy 1: Unified operation to build a capital kingdom.

Developers will implement the "six unified plans", devote themselves to market management, be truly responsible to the end, maintain the prosperity of all formats and ensure rapid prosperity. Business is booming, real estate continues to increase in value, and investors' income is safe and secure.

Unified format planning: according to market demand, conduct comprehensive format positioning, ensure scientific and reasonable format layout, and highlight professional and standardized market characteristics.

Unified planning of storefronts: Hire senior design experts, plan and design the signboard style of storefronts in a unified way, and create a business image in line with international trends.

Unified management: formulate strict access system for commodity types, grades, brands and legality, and advocate honest management and brand strategy.

Unified image promotion: In order to cultivate the market, we will invest in planned and step-by-step advertising promotion to enhance the overall image and market penetration rate.

Unified property services: professional property management company, providing unified one-stop property services. Be a good secretary and nanny of the business, and relieve worries.

Unified information management: provide timely and accurate market information for merchants, maximize business channels, and enable merchants to obtain more customer resources.

Strategy 2: ten million promotion funds, all-round three-dimensional publicity.

Outdoor advertising promotion: put outdoor, bus body and other advertisements in Xinmi and surrounding areas to quickly enhance visibility;

Traditional media promotion: newspapers, television, magazines, radio and other four traditional media, long-term launch, vigorously promote;

Network media promotion: portal website, industry website and professional magazine network media, covering the whole process;

Promotion of emerging media: promotion of emerging media such as mobile TV, digital TV, touch media and SMS;

Strategy 3: Find customers for enterprises and open up markets.

Xinmi International Home Building Materials City, with its strong commercial platform advantage, attracts and unites buyers from all over the country, Henan Province and xinmi city, gathers about 200,000 brand buyers, builds Xinmi Home Building Materials Purchasing Base, finds customers for merchants, opens up markets, enjoys a steady stream of customers, and has no worries about investment.

Strategy 4: Holding operational activities to detonate popularity.

Xinmi International Home Furnishing Building Materials City will hold a variety of activities of different scales to gather consumers and detonate market popularity. At important time nodes such as weekends and holidays, various activities will be held to create momentum for the project, so that the project will gather higher popularity and the business will become more and more prosperous.

Strategy 5: Internationalized management mode to ensure market prosperity.

Set up a professional business management company to ensure the rapid and sustained prosperity of the market with the international leading business management model, so that the majority of businesses and investors can earn a lot of money.

Strategy 6: Many brand businesses settle in, and * * * jointly build an international business platform.

Xinmi International has high-quality brand image and brand value, accumulated profound and extensive social resources, established strategic cooperative relations with many top international brand merchants, and cultivated a large number of Zhongcheng Gao users. After learning the news of the start of Xinmi project, these merchants flocked to the project investment department, and even expressed their willingness to jointly build this magnificent international business platform with Xinmi International.

Operation case

By the end of March 20 13, Zhejiang Kelai Group had developed and transported more than 12 projects in Shanghai, Jiangsu, Zhejiang, Anhui, Liaoning, Zhengzhou and other cities, with a total area of over 5 million square meters. Among them, representatives of large professional markets are: Jiaxing Pinghu International Clothing City, Zhoushan Kelai International Plaza, Liaoyang Hongmei International Plaza, Hangzhou Great World Hardware City, etc.

Project scale: the project is divided into two phases, 1 period 106 mu, and the second phase 100 mu.