How should a fruit shop attract traffic?

1. Drain traffic in WeChat Moments

Recommend XX people to add store managers and forward the prepared pictures to Moments, and you can get a XX gift with free shipping. Mass-send the gift pictures and QR code copywriting you have made to 200 of your friends. If you take a screenshot, you can receive a gift and pay for the shipping costs. As more and more people use this method, more and more group messages are sent. Many people are reluctant to recommend people, and they are also reluctant to disturb their friends by sending group messages. Slowly the latest gameplay has been released. That’s the third way to play: just forward and like the gift picture and QR code copy you made, stay in your circle of friends for 30 minutes, take a screenshot and give it to you, and you can receive a gift, and you’ll be responsible for the shipping cost.

2. Community Marketing

Use the classic gameplay "WeChat real-time payment two-level distribution" in Internet e-commerce communities and friend circles to introduce it to the offline retail industry: easily mobilize everyone Members’ independent forwarding provides powerful energy for the spread of the event. Some employees even posted to WeChat Moments more than three times a day, and forwarded event posters to WeChat groups of customers in other nearby business districts. With zero investment in advertising channels, the campaign became a hit in the local business district. Of course, the WeChat group must also be well operated to establish links and cultivate stickiness. Regular group announcements list lottery prizes every day to increase the visual impact; employee and boss friend circles and one-to-one private chats can attract people to the group; during voice or text sharing, intersperse Red envelopes are used to remind group members from time to time that there are benefits to following this group; the operation time is controlled within 1 hour to reduce the fatigue of group members; within 3 days of group operation, traffic is diverted to offline activities. If the time is too long, the freshness will be lost.

3. Carry out diversified promotional activities offline

Daily single product specials, group openings every Friday, monthly membership days, etc. This will be formulated according to the specific conditions of the store. The purpose of appropriate promotional activities is to attract new customers and convert them. Make meal packages, such as weight-loss fruit packages, energy-supplementing packages, etc., and combine them with mini-program content marketing to promote the conversion of nutritional packages. To accumulate members, by building a membership system, membership levels, membership points, and membership recharges, users can also be labeled and characterized to facilitate precise marketing.

4. Simple and crude low-price traffic diversion

Promote low-price traffic based on seasonal fruits, for example: emperor mandarin oranges. Limit the purchase of 1-2 kilograms at 1 yuan per kilogram. This can reduce losses. After customers enter the store, profitable fruits will be placed in the most conspicuous position to drive the sales of products. Of course, there will be some who only buy this promotional product. Please don’t be impatient. A customer’s loss of 1-2 yuan per catty is not enough. It's a pity that once other customers buy other fruits, they can basically make up for 1-3 customers who only buy low-price promotional products. The purpose is to lock in customers. Publicity method: Post posters at the door, use a small speaker to repeat the message at the door, the publicity method is relatively simple and crude.

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