Summary of ceramic tile market survey

Ceramic tile is a kind of building or decorative material made of refractory metal oxide and semi-metal oxide through grinding, mixing, pressing, glazing and sintering, which is called ceramic tile. To this end, I will give you a summary of the relevant contents of the ceramic tile market survey. Welcome to refer to.

Summary of Ceramic Tile Market Survey (1) Looking Back

1. Expand new sales areas.

Focusing on the development zone market, we have developed a number of new customers. By the end of July, although the store was renovated, we still established relationships with customers in different communities.

2. Pay attention to brand awareness.

Brand power plays a very important role in promoting the development of a company. In recent months, successful brand products have been sold to various communities. The current sales situation is not good, but I believe it will increase in the future sales process.

3. Provide quality service for old customers.

Focus on customer tracking and service in the development zone market. After 7 months, all kinds of customer complaints have been well solved, and the website has been actively tracked to provide good services.

Second, summarize the present.

1. The product quality needs to be further improved.

Whether it is the company's flagship products or best-selling products, quality complaints come and go. This greatly restricts the development of sales work. Moreover, the development cycle of new customers is too long, which leads to the strange phenomenon that old customers are immature and new customers dare not recommend them.

2. The difficulty of documentary work.

According to the company's previous sales cycle, it is generally 1-3 days. Measured by XX weeks, it far exceeds this cycle. Our delay in delivery will directly affect the customer's sales plan and also have a certain impact on the company's reputation. Especially every delivery, either two pieces of this model are missing or two pieces of that model are added, which not only brings great trouble to the work, but also makes it difficult for customers to explain clearly.

Third, look to the future.

1, development

There is no end to the market development outside the development zone, and the last few months are just a starting point for us. Through exploration and experience, we will grow slowly, and every expansion work in the new year needs the strong support of leaders. The market is cruel. This year will definitely be a year for me to work harder. I firmly believe that every step we take to expand the external market is to sell our products better!

2. Handle customer complaints and solve them properly in time.

Although the problem of customer complaints has been solved in the past, sales is a long-term and step-by-step work, and the defects of product paving are widespread. Therefore, store staff should treat customer complaints correctly, regard customer complaints as equally important as product sales, and deal with them seriously at the same time. In the process of product sales, I strictly follow the sales and service commitments made by the company. When I receive a customer complaint, I must first make a record of the customer complaint and make a verbal commitment. Secondly, I should report to the leader in time. After receiving the instructions from the leader, I will work out the response plan with relevant personnel, and at the same time, I will communicate with the customer in time to make the customer satisfied with the treatment plan.

3. Product awareness

Seriously study the knowledge of our products and related products, and determine the products that can be sold according to customer needs. Familiarity with product knowledge is the premise of good sales. I also pay attention to the study of product knowledge in the process of sales. I can ask and answer the basic knowledge of the products produced in the store, and I can basically master the knowledge of shop laying.

Summary of Ceramic Tile Market Survey Part II In the busy work, we unconsciously ushered in a new year.

Looking back on 20 15, it was a year of development of Dongying nobel ceramic tile flagship store, during which there were gains and bitterness. Under the leadership of Nobel Jinan Branch, with the care and support of Director Liu Jianxing of Dongying Liaison Office, Dongying Nobel Ceramic Tiles has made great achievements!

Looking forward to 20 16, we Nobel people in Dongying will work together with Qi Xin, dare to be the first, keep pace with the times at a new starting point in the new year, actively participate in the fierce market boom, and strive for the fruitful harvest of Nobel tiles on 20 16 through a higher level! Work hard!

According to the sales task of Dongying in 20 16 years and the channel strategy in 20 16 years, the following sales plan is made:

1. Market analysis: With the deepening of national economic development, Dongying City and its surrounding areas will live in 20 15.

The environment is changing with each passing day, and new buildings and high-grade residential areas are working day and night to catch up with the construction period, which provides great convenience for improving the living standards and living environment of residents. According to the market survey and analysis, the buildings expected to be delivered in the first half of 20 16 are: Tianhao Meiyuan (high-rise), Hao Wei Yujing Plaza (high-rise), Xinbang Yongjinmen (villa), Shi Ming Jiayuan (high-rise, multi-storey), Chengtou Liri (duplex, double-spell), Fuhai City Impression (high-rise) and Lufengjing Phase III Fenghua Mansion (high-rise). The buildings expected to be delivered in the second half of 20 16 include: Rio Yinglun Shangpin (villa), Yun Sheng Jiayuan Phase III (high-rise), Ounuo Shangcheng (small high-rise), Huadu olive city Phase II (high-rise), Oriental Pearl (high-rise), Sunshine Lijing (high-rise), Olympic Spring Garden (villa) and Jinghua Mansion (villa). Looking at the market situation, the market situation is beautiful, but the trend of all-round competition in the market is getting worse and worse. You sing and I come on stage, vicious low-price competition emerges one after another, and we insist on the excellent quality of Nobel tiles. Create the beauty of life? At the same time, we should actively adjust marketing strategies and actively participate in market competition.

Second, the sales plan:

According to the sales task of 20 16, make a sales plan, focusing on the following work.

1, sales performance:

According to the annual sales task and monthly sales task issued by the branch, it is decomposed into monthly, weekly and daily according to the market situation, and decomposed into various systems and stores according to the monthly, weekly and daily sales targets, so as to complete the sales tasks in each period and improve the sales performance on the basis of completing the tasks. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each period).

2. Planning and implementation of promotional activities

(1) the planning and implementation of promotional activities mainly focus on March 16, 20 15? 20 16 12 3 1, period 3? 15,5? 1,8? 1,9? 10, 10? 1 and other statutory holiday economy, create hot spots, create selling points, lead consumption, use various current affairs news hot spot marketing, create new growth points of Nobel tiles, seize opportunities and seize terminal stores.

② Strictly implement the sales promotion regulations of the branch company, and then flexibly plan some sales promotion activities according to the market situation in Dongying area and the sales strategies of competitors. The theme is? Avoid its advantages and attack its disadvantages? For the policy, according to the company's product advantages and resource advantages, highlight the key points of planning and implementation.

(3) Responsible for the planning and implementation of promotional activities, perform duties, and follow up and implement the implementation process of promotional activities.

Third, team building and channel management.

1. Team building: 20 16 Continue to carry out systematic and intensive training for new employees, including enterprises and brands. Knowledge of ceramic manufacturing process, positive professional mentality, etc. , in line with? Strong brand, strong product, strong channel and strong team? The strategic policy of the four talents will cultivate a wolf team that can fight, is good at fighting and can fight.

2. Channel management: The marketing channels of Dongying Nobel Ceramic Tile Sales Center are divided into sales department, community promotion department, home improvement department and engineering department.

① Stores: Take Dongcheng Ginza Home Furnishing and Xicheng Nobel Tile Flagship Store as storefronts, and each exhibition hall is equipped with 3-4 shopping guides, 1 store manager, who are mainly responsible for store sales, personnel training, hygiene, attendance and other businesses, and implement a quantitative assessment mechanism for shop shopping guides to track sales.

② Community Promotion Department: Is community promotion a prominent feature of current channel transformation? Highlights? 20 15 due to the shortage of staff, the community development is not comprehensive enough, and the needs of community customers are concentrated, so there may be opportunities for organizing groups.

Weaving group purchase, if properly publicized, can quickly cut into the life of the target group, so it is a battleground for all businesses, so community promotion is the focus of 20 16.

I. Organizational structure of the Community Promotion Department: 1 business manager and 5 salesmen, market-oriented and grouped.

Two. Clarify the job responsibilities of business managers and business personnel, and establish and improve the department management system. Iii. Business personnel of the Community Promotion Department must implement process management and pass? Three-meeting system? That is, morning meeting, weekly meeting and monthly meeting. Understand the business progress, difficult problems and prospective customer needs of each group in time, so as to find better methods and determine the next work direction in time.

Ⅳ. Conduct a comprehensive survey of residential areas and buildings in Dongying area to find out the price, positioning, apartment type, number of households, supporting facilities, developers, property management companies, opening date, estimated decoration date, decoration companies and competitors.

ⅴ. Classify the buildings, evaluate the development value and determine the occupancy mode. You can choose the stationing mode:

Separate entry, horizontal alliance, and joint entry with home improvement companies.

ⅵ. Conduct home visits to find customer resources:

The owners and contractors who have not been renovated or are being renovated in the community have filed with the company, the decoration company, the decoration guerrilla non-ceramic building materials supplier and the property management department of the real estate developer of the news media community closely related to the community.

ⅵ. Community group purchase: Community promotion is limited by geography and resources, which can't fully show the brand advantages of products to the owners, resulting in a small amount of on-site transactions in the community. Therefore, under normal circumstances, community promotion channels can invite community owners to gather in various stores for on-site procurement with the help of group buying activities.

ⅶ. Community promotion mode: Advertising in the community is the key to the effect of community promotion. The advertisements in the community directly face the owners of the community and stimulate their desire to buy.

Summary of Ceramic Tile Market Survey Chapter 3 The footsteps of 20 16 have come quietly in a blink of an eye, and we have ushered in a new year. Looking back on 20 15, it was an unusual eventful autumn. Under the premise of unified regulation of the national real estate policy, the overall environment of the home building materials market has been seriously affected, and people's daily life and consumption habits have also had a certain impact on the sales of shopping malls. According to the actual situation, the company leaders timely adjust policies and strategies, and introduce various promotion plans to ensure the completion of the annual tasks. Below, I will make the following report on this year's work.

Review of one year's work, moving three mountains

Renewing the contract, attracting investment and paying off debts are the three mountains in front of us this year, and they are also the top priorities of this year's work. Since 2065438+March 2005, we have encountered the big problem of renewing the contract. Under the influence of the big environment, many merchants proposed to withdraw from the market, which made the contract renewal work in trouble. After I was at a loss at first, with the guidance of my leaders and the assistance of my colleagues, I found a way to break it down one by one with a big stick and sugar, and directly cleaned out the shops in the mall that were poorly managed and publicized negative news. Merchants who have cooperated more and are willing to cooperate with Easyhome have given preferential policies, and found the leading merchants who signed contracts with the bathroom area respectively, so as to negotiate with other merchants and remove Wrigley, Mohn, Anwar, Mona Lisa and Eagle tiles.

After the renewal of the contract has achieved certain results, it is followed by the problem of attracting investment from vacant booths after the withdrawal of the exhibition. I still remember that there was a time when I called dealers in various markets every day, and I also remembered the embarrassment of being ignored, ridiculed and directly hung up before I finished my words. I also remembered the joy of successfully inviting merchants to see the location. Many things happen. With the help and recommendation of leaders and the joint efforts of colleagues, Hengjie Bathroom, Holy Whale Bathroom, and.

The end of each year is busy, and the end of the year is the last stage for companies to withdraw funds. The payment in arrears by merchants has become our biggest problem. There is only one instruction from this leader: those who don't pay us are our enemies, and what we have to do is to destroy them. Calling for payment every day has become our biggest job. We talked to Douglas' agent, talked to the person in charge of Toto, and threatened Boya's boss with the sole purpose of settling the fee.

Over the past year, with the care of the leaders and the support and cooperation of my colleagues, I have performed my duties well, controlled the empty rental booths in the sanitary ware area in one place, collected the rents from various merchants on time, and basically completed all the tasks assigned by the leaders. But how to be a good floor supervisor is still a brand-new topic for me. To this end, I will continue to learn, enrich myself, do one line, love one line, and specialize in one line. On the one hand, I will read a book without words. We should also learn from leaders, colleagues and employees with an open mind. Learn their professional knowledge, working methods, marketing skills and the art of dealing with people. And stick to it in daily life? See more, listen more, think more and do more. ? Through the organic combination of study and practice, gradually improve their theoretical and professional quality.

Two. Experience and deficiency in work

Merchants are the ones we deal with most in our daily work. On the one hand, we should have a sense of service, provide convenience for their work, and don't shirk their responsibilities and work. On the other hand, we should set an example and take the initiative to undertake what we should do without violating the company's rules and regulations. On the other hand, we should combine rigidity with softness and avoid simple and rude management methods. For different businesses, learn to communicate more in different ways. In this year's on-site management work, I deeply realized the shortcomings of the work. In the management of merchants and exhibitors, some merchants and exhibitors are rebellious and can't cooperate well with the daily activities of shopping malls. It also reflects that we have problems in communication and communication with them at work, and we can't understand their inner thoughts well.

In addition, it is also the focus of work to effectively implement the activity plan and promotion plan of shopping malls and improve the sales performance of companies and businesses. Strengthen communication with merchants, enliven the atmosphere of shopping malls and create a better shopping environment to attract customers' consumption. In the past year, what I have done in this respect is far from good enough. To sum up the reasons, on the one hand, it is mainly because I have been involved in the building materials industry for a short time, so I can't predict the market trend and provide reasonable suggestions and opinions to the enterprise planners and responsible persons; On the other hand, after the company worked out the promotion plan, it could not communicate with the merchants quickly and effectively.

Three. Prospect of 20 16

1. Strengthen store management and clarify job responsibilities. For the problems left over from 20 15, we should continue to solve them in this year's work and not let them go. Clarify the main contents of daily store management, resolutely put an end to all violations of company regulations and ensure the daily operation of the company.

2. Have a deeper understanding of commodity knowledge. In the new year's work, we should not only know the commodity knowledge of this floor, but also know the commodity knowledge of other floors purposefully, take every lecture hall of Binhu Store seriously, enrich our professional knowledge, and be able to cooperate with all the work at any time to complete the tasks assigned by the company.

3. Understand the formulation of various promotional activities in the learning mall and actively participate in the formulation process. For the deficiency in marketing, in the new year, I tried to make a marketing plan by asking more questions, checking more and thinking more, and constantly improved my marketing level through my active participation, and finally put forward an effective promotion plan for the company.

4. Grasp the market dynamics and plan ahead. I still remember the pressure faced by merchants when they renewed their contracts at the beginning of this year. Due to insufficient preparation, they did not accumulate potential merchants in advance, and the work could not be carried out smoothly during the renewal of the contract. Although they finally got through the difficulties with the support and help of leaders and groups, they gave me a vivid lesson. In the coming year, I will actively send out information about the market situation of the whole building materials industry, communicate with the person in charge of the business and the person in charge of the store, grasp the ideological trends of each business, plan ahead and control the development of things within my control.

The year of 20 16 is coming, and the lakeside store of Easyhome is about to celebrate its third birthday. I am really excited to recall the years I spent with my incredible home. To this end, I assure the company leaders that in the new year, I will make my modest contribution to the more stable and healthy growth of the incredible family.