Advertising activity planning plan sample template

When we determine the theme of a thing or work, in order to carry out it accurately, we can write the content and form in the planning plan. Below is the "Advertising Activity Planning Plan Sample Template" compiled by me for your reference only. You are welcome to read it. Advertising activity planning plan sample template (1)

1. Foreword

With the economic development of our county, the number of new small and medium-sized enterprises continues to increase. Businesses such as credit assessment, guarantee and counter-guarantee, recovery, liquidation and restructuring, and property purchase guarantees for small and medium-sized enterprises have emerged. The business opportunities it contains are limitless. This advertising campaign is mainly carried out from four aspects: the Internet, TV media, physical advertising, and mass information distribution, so as to achieve the goals of increasing the company's visibility and expanding business.

II. Market Analysis

(1) Analysis of Enterprise Operating Conditions

Through the joint efforts of company leaders and employees, our company has achieved good results. income. Asset operations are stable. But a major problem facing the company now is lack of visibility. If the company wants to pursue further development, it must increase its efforts in business expansion, further promote the brand, and enhance the company's visibility.

(2) Product Analysis

The company’s main products are to provide credit assessment, guarantee and counter-guarantee, recovery, liquidation and restructuring services, and property purchase guarantees for small and medium-sized enterprises. There are very few companies in our county that can provide this business (specific numbers can be written), so the competition we face is not strong, and the company's business occupies a considerable share of the market. We should pay more attention to brand development. Because when industry development enters a mature stage, brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market Analysis

In recent years, the number of small and medium-sized enterprises in our county has continued to increase (specific data can be added here), and the capital chain of start-up enterprises is incomplete. Yes, small and medium-sized enterprises are prone to shortage of funds at the beginning and during the development process, so we have a large customer base.

(4) Consumer research

Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage. If there is demand, there will be a market.

3. Advertising strategy

1. Follow the company’s overall publicity strategy, establish product image, and focus on establishing the company image.

2. Long-term, launch consistent advertising at a certain period of time.

3. Extensiveness, choose diversified publicity methods and focus on methods with good publicity effects.

4. Seize the opportunity and be flexible.

IV. Advertising Strategy

(1) Online Promotion

Advertise on websites where companies are concentrated. Such as information platforms that enterprises pay attention to, local information websites, portal websites, etc. In addition, a group of online promoters can be activated to promote in major forums that the company is concerned about.

(2) Television media promotion

Advertise on our county TV station. The form is flexible and changeable.

① Make ordinary advertisements during prime time and play them in a loop.

②Business leaders participate in corresponding programs on TV stations to promote corporate culture.

③Invite TV stations to conduct interviews about our company. This can more deeply demonstrate the company's business and corporate culture.

(3) Print media publicity

① Publish articles in newspapers and business magazines in our county.

②Invite reporters to make special reports.

(4) Physical advertising

Physical advertising is divided into two parts:

① Design promotional color pages and distribute them to small and medium-sized enterprises in our county. The design of the color page must reflect the company's corporate culture and business scope. The design is novel and unforgettable.

② Street advertising space promotion and electronic screen promotion.

4. Advertising cost budget

(fill in based on actual situation)

5. Advertising effect forecast

Able to use questionnaires from time to time , symposiums and other methods to determine the advertising effect, so as to revise the advertising plan at any time. Advertising activity planning plan sample template (2)

1. Activity background

In this 21st century where there are a lot of talents and the employment situation is becoming increasingly severe, good creativity can be used as self-promotion and promotion The key is getting more and more attention from people. As a contemporary college student, in addition to having solid professional knowledge, good advertising planning skills are also indispensable. Undoubtedly, advertising creativity (theory) learning activities are a good way to cultivate students' advertising planning abilities and enhance advertising creative thinking and innovative thinking. Holding this event will play an important role in improving students' creative thinking in advertising and can improve their overall quality.

2. Theme of the activity

“Cultivate the ability to appreciate advertising, improve the ability to think creatively about advertising, learn to discover business opportunities in daily life, and learn to capture the details of life.”

3. Event time and location

Time: 7:00-9:00 pm on December 12th

Venue: xx Lecture Hall

4. Held Unit

Entrepreneurship Association of the Federation of Societies, Youth League Committee of xx College, Student Union

5. Activities Objects

Backbone members of the Federation of Societies, members of the Student Union of xx College, Law School Club members, all members of the Entrepreneurship Association, and college students who are interested in creative advertising and entrepreneurship.

6. Activity Method

This activity is mainly about appreciating advertising videos. For the first time, Sina Weibo Interactive Concept will be used in the activity to open the interactive session of the event to boost the atmosphere of the event. 's surge. The advertising video will analyze the essence and soul of advertising from eight levels: creativity, spoof, touching, public welfare, classic love, star effect, brand advertising, and game advertising visual effects.

7. Specific process of the event

1. The event host xx will introduce the guests present at tonight’s event, event background, event theme and event methods.

2. xx, President of the Entrepreneurship Association, delivered the opening speech of the event.

3. xx, chairman of the Student Union of the School of Liberal Arts, delivered a speech.

4. xx, vice chairman of the school student union and executive director of the Social Federation, delivered a speech.

5. The event host xx gave a brief introduction to the first segment of advertising, and then played the creative segment of advertising, advertising videos from: creativity, spoof, touching, public welfare, classic love, star effect, brand The eight aspects of visual effects of advertising and game advertising analyze the essence and soul of advertising. For the first time, Sina's meager interactive concept will be used in ad viewing video activities. The audience will be encouraged to express their feelings through text messages after each ad viewing. After each ad viewing in the second link, viewers will be selected from the text messages of feelings sent by the audience. Several real and representative ones are read to achieve on-site interactive communication.

6. In the middle of the advertising video appreciation activity, carry out a learning session on advertising creative pictures to stimulate the audience's visual experience. (Exquisite posters, event banners and sponsor event pictures can be interspersed in the middle)

7. Continue to enjoy the advertising video until the end. Representatives from the School of Liberal Arts and the Entrepreneurship Association commented on the creative advertising videos and put forward their own feelings, opinions and opinions, and everyone communicated with each other.

8. Select text messages that actively participate in interactive activities tonight, and provide sampling rewards to viewers who actively participate in the activities. And invited guests that night to present awards to the winning audience.

9. Finally, the audience representatives, representatives of the Federation of Socialist Associations, representatives of the School of Liberal Arts, and representatives of the Entrepreneurship Association will make concluding remarks.

8. Activity Publicity Plan

1. Activity banners: two, with the content of "Advertising Creativity (Theory) Learning Activities" (hanging in front of the materialization building of the department and Building 3 of xx College Dormitory building)

2. Five hand-painted posters were posted in the xx cafeteria, the bulletin board opposite the school's cash machine, and the bulletin boards of the third and eighth dormitory buildings. A color-printed poster is posted on a display board at the intersection of the Economic and Management Building. (Hand-painted and color-printed posters can choose classic advertising creative pictures)

3. Event promotion time from x month to x day

9. Event award setting

Points or redemption coupons from sponsors’ products can be used as prizes on the night of the event

10. Activity budget

Banner: 4*6*2=48 yuan

Material copying fee: about 12 yuan

Mineral water: 10 yuan

Event prizes: about 40 yuan

Sponsorship transportation cost: about 10 yuan

The estimated cost is about 120 yuan. Advertising activity planning plan sample template (3)

1. The purpose of online marketing planning

It is necessary to establish a clear goal and purpose for the marketing plan. point of view, as the driving force for the implementation of this plan or to emphasize the significance of its implementation, so as to require all employees to unify their thoughts, coordinate actions, and work together to ensure the high-quality completion of the plan.

There are many problems in corporate marketing, but in summary, there are no more than seven aspects:

At the beginning of the establishment of the company, there was no systematic Internet marketing plan, so it was necessary to Plan an online marketing plan based on market characteristics.

As the enterprise develops and grows, the original Internet marketing plan no longer adapts to the new situation, so it is necessary to redesign a new Internet marketing plan.

When enterprises reform their business direction, they need to adjust their online marketing strategies accordingly.

The company’s original Internet marketing plan made serious mistakes and can no longer be used as the company’s Internet marketing plan.

The market conditions have changed, and the original online marketing plan is no longer suitable for the changed market.

Under the overall Internet marketing plan, enterprises need to design new phased plans at different periods of time based on market characteristics and market changes.

When launching a new product, design an exclusive online marketing plan for the product.

2. Analysis of the Internet Marketing Environment

1. Analysis of the external environment of the industry

Political environment analysis and economic environment analysis

2. Industry internal environment analysis

Consumer demand analysis, web page analysis

3. Internet marketing goals

Internet marketing goals are what the company wants to achieve based on the previous goals and tasks. The specific goal is to achieve the economic benefit goal during the implementation of the Internet marketing plan: total sales volume is xx million pieces, estimated gross profit is xx million yuan, and market share is achieved xx.

IV. Specific Internet Marketing Plan

When writing a specific Internet marketing plan, the following points should be considered:

1. Website analysis, mainly including: website Traffic analysis, site page analysis, website application technology and design analysis, basic network marketing analysis, website operation analysis, etc.

2. Website optimization, mainly including: website structure optimization, web page tag optimization, web page weight loss and compression, hyperlink optimization, and page content optimization.

3. Website promotion, mainly including: search engine ranking, related link exchange, and online advertising.

5. How to advertise

1) Principles:

① Obey the company’s overall marketing and publicity strategy, establish product image, and pay attention to establishing the company image.

② Long-term: The personality of the advertised product should not be changed over and over again. If it becomes multi-functional, consumers will not recognize the product, but it will also make regular customers feel unfamiliar. Therefore, the product should be launched consistently over a certain period of time. of advertising.

③Extensive: While choosing a variety of advertising media, pay attention to methods with good publicity effects.

④ Cooperate with periodic promotional activities from time to time, grasp the appropriate timing, and carry out timely and flexibly, such as major holidays, company commemorative activities, etc.

2) The implementation steps can be carried out in the following ways:

① Launch product image advertising in the early stage of the planning period.

②Publish an agent recruitment advertisement in a timely manner after the sale.

③ Launch promotional advertisements before holidays and major events.

④ Seize the opportunity to carry out public relations activities and contact consumers.

⑤ Actively use the news media and be good at creating and using news events to increase the visibility of corporate products.

Write an Internet marketing plan based on the characteristics of each time period during the planning period, and launch various specific action plans. The action plan must be detailed, thorough, operable and flexible. We also need to consider expenses, do everything according to our ability, and try to achieve good results at a lower cost. In particular, we should pay attention to the marketing focus of seasonal products in the light and peak seasons, and seize the marketing advantages of peak seasons. Advertising activity planning plan sample template (4)

1. Advertising purpose

To make the xx Bank brand deeply rooted in the hearts of the people and become the first choice brand of consumers; in order to establish xx Bank's good care for social welfare undertakings In order to establish the corporate image of xx Bank, establish the reputation of xx Bank, and the visibility of xx Bank brand; in order to establish a new marketing concept of xx Bank.

2. Advertising Strategy

It is common for small advertisements and graffiti to be posted in residential communities, which not only pollutes the environment of the community and makes residents extremely disgusted, but also seriously affects the "creation of the city" process. Therefore, this advertisement entered the community at the right time, purified and beautified the living environment of the community, and also subtly improved the spiritual and cultural life of the residents.

This move is a move by xx Bank to support public welfare undertakings and build a good image of the company. It will definitely be recognized and praised by the general public;

This is also an excellent government effort. Public relations have brought xx Bank closer to the government;

This advertisement is novel and unique in both public service advertising and corporate commercial advertising. It has high attention rates and is set to create good social and economic benefits for xx Bank. .

Therefore, this is a three-satisfaction project that satisfies the government, citizens, and enterprises.

3. Advertisement name

Community convenience information service column

4. Advertisement form

At the entrance and exit of each community gate or in the community Install in eye-catching locations such as both sides of the street.

5. Advertising specifications and materials

1. 2.4M×1.2M This specification is made of stainless steel, high-end and elegant

2. 1.0M×1.5M This specification is a square tube frame, colorful spray painting, beautifully made

VI. Advertising release area

There are 131 communities under the jurisdiction of 8 sub-district offices including xx in the urban area of ??xx city *** neighborhood committee.

The first batch of key releases were in: xx Community Neighborhood Committee and more than 50 community neighborhood committees.

7. Number of billboards and release time

50 standardized and good-image communities, each community will set up 2 billboards for one year.

8. Advertising price

1. Stainless steel billboard: 2,500 yuan/piece/year

2. Square tube billboard: 500 yuan/piece/year

The above prices include production, publishing, daily maintenance and repair costs.