What's the difference between app push and SMS push?

APP push features: According to the network signal, if the app is not careful, it can be closed in the background. However, app push cannot monitor whether users uninstall, so it is necessary to judge from the activity:

1. If the user is active, you can use app push to push topics of interest to the user according to the user's behavior, which will transform.

2. If it is an inactive user, it may have been uninstalled. You need to wake up the user to reinstall by SMS push.

Features of SMS push: According to the mobile phone signal, even if the APP is uninstalled, as long as it is not blacklisted or has interception software, in theory, users can receive this message, even if the app is uninstalled.

However, regarding push, you can choose Aurora, Aurora unified messaging, and omni-channel coverage: covering seven channels, including App, WeChat official account, WeChat applet, SMS, email, Alipay life number, and nailing, supporting 5G messages; Support soon: Alipay applet, Byte applet, enterprise WeChat, flying book.