Business plan of Syb clothing store

Syb Clothing Store Business Plan 4 Articles

How time flies! It always goes by inadvertently. Our work will be enriched in busyness and harvested in joy. Please write a plan together. So do you really know how to write a good plan? The following is the business plan of syb clothing store that I compiled for you. I hope it will help you.

Syb Clothing Store Business Plan 1 Although location is not the only prerequisite for the success of clothing stores, the choice of store location still greatly affects the business of the stores. A good store website has six main features:

1, business activities are frequent. Areas with frequent commercial activities generally refer to commercial centers and downtown areas.

2. High population density. When you open a shop near a commercial street or a residential area, the flow of people of all ages and social classes is relatively large, so it is easier to choose a clothing style or type.

3. The passenger flow is large. It involves geographical location and traffic conditions.

4. Convenient transportation. Generally speaking, if the transportation is convenient, the passenger flow will naturally increase.

There are many people gathering or gathering. There is a lot of traffic in clothes and accessories near department stores and clothing stores, because guests will stroll around nearby street shops after shopping.

6. Similar shops gather. The more shops that operate the same kind of goods, the more opportunities for customers to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers.

Places that meet the above conditions mainly include Huangxing Road Commercial Street, Dong Tang Business Circle, Wuyi Business Circle and Zhongshan Road. Compare the consumption objects, commodity positioning and passenger flow in the above places.

Arena

Consumer object

Commodity positioning

flow of passengers

means of transportation

surroundings

Huangxinglu commercial street

Young men and women who pursue avant-garde, alternative and fashion.

Middle-and high-end brand-name clothes,

Mainly brand stores and chain stores.

There is a lot of passenger flow

Convenient transportation

Dongtang business circle

Wuyi business circle

Zhongshan road business circle

Syb clothing store business plan 2 I. Overview of online stores

1, investment arrangement

The required amount of funds is RMB xxx million.

2. Basic information of online shop

Store name: xxx

Address: xxx

Postal code: xxx

Email: xxx

Second, the market survey and analysis

1. We can often issue questionnaires to investigate the market share of unique products. We can also send shop assistants to the market to experience life and keep abreast of the market situation.

2. Target market setting: Focus on young consumers, 18-40-year-old young friends, who will make our outlets the largest customer base.

3. Analysis of product consumption groups, consumption patterns, consumption habits and main factors affecting the market: Modern young people are very adaptable to online shopping and love personalized goods, which has great advantages for our online shop and will provide us with a lot of business opportunities.

Third, the main development strategic objectives and stage objectives of online stores

1, strategic goal: Green Silk Tao unique creative tableware, make up your beautiful life! Constantly explore and innovate the unique creative personalized products of your own online store. Promote several personalized products every month.

2. Website interface setting: Simple style, fresh and natural interface. To fully consider the classification of customers to set up the interface. Product promotion will be displayed through beautiful and real drawings.

3. Stage goal: find the source of goods suitable for your online shop with good quality and quantity, and gradually go deep into the market and develop customers. In order to enhance the popularity of their own stores, in the initial stage of opening a store, appropriate marketing promotion, online and offline channels to promote together; In the post-sales stage, the website interface uses banner advertisements and text links to promote the latest products.

Four. Introduction of main products or services of online stores

1. Supply of resources and raw materials: major wholesale markets, etc.

Product standards, quality inspection and production cost control: in the spirit of being responsible to customers, carefully select goods, and prohibit sales if they are damaged. Reputation is always greater than profit.

Packaging, storage and transportation: the goods selected and sold by customers are packaged with wrapping paper.

2. Product price introduction and scheme:

① Pricing basis and price structure: According to the consumer's price acceptance and consumer's demand for goods, we can determine the appropriate price according to the knowledge we have learned in the e-commerce course. Payment method: Alipay, remittance.

② Factors affecting price change and countermeasures: According to the change of market environment, it will have some impact on our products or prices, and we will make timely decisions, such as buying more and sending more, to deal with it, without bringing losses to online stores.

Verb (abbreviation for verb) marketing

For customers:

1, customer initiative: let customers experience it naturally and freely, and customers can browse the products at will and express their opinions and comments on the products.

2. Customer interaction: set up a new column in the online shop to provide customers with opportunities to exchange, discuss and recommend creative tableware.

3. Customer's motivation: The online shop has a point system, and all the behaviors of customers in the online shop can be used as the standard of points. Divide membership levels, enjoy discounts or specials, concessions, free gifts, etc. On special festivals.

For products:

1, discount promotion 2, gift promotion 3, limited supply 4, establishing friendly links with other online stores 5, using off-line publicity.

Sixth, how to deal with risks.

1, strive to minimize the wholesale price, and at the same time establish a good relationship with the wholesaler, and make it clear with the wholesaler on the exchange of goods to avoid disputes in the future.

2. Make use of online sales, and make use of regional or space-time price difference to get enough profits. Go to the market often and pay close attention to market changes.

3. Pay enough attention to customer relations, establish customer contact cards, and widely publicize the positive opinions of customers.

4. Each marketing method has a clear goal to let customers or potential customers know what to do next.

5. Find the unique "selling point" of your online store.

6. Send news emails to customers regularly. Use the email address and contact information left by customers to send relevant discounted goods to customers regularly, and members can also exchange gifts and thoughtful birthday gifts.

Syb Clothing Store Business Plan 3 I. Project Introduction

Due to limited funds, there is no better project to think about and no better time inspiration. It is better to take the traditional industry route-clothing industry. Especially when we start a business together. We need all of us to consider all aspects tacitly, follow the principle of mutual benefit and business volume, and not affect the development of the store because of profits and personal emotions. As for the profit and cooperation rules between us, we should wait until the store opens, and then come up with a plan to lay the foundation for the healthy growth of the store in the future.

I decided to enter the clothing industry for the following reasons:

1, food and clothing is the need of the body, and the market is huge.

Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, people are willing to pay for it, from low-end stalls of tens of yuan to imported clothing as high as several thousand yuan or even ten thousand yuan, especially women's clothing, as long as it conforms to the trend and consumer tastes. People can eat delicious food or bad food, and some can live in their own homes, but people can't wear clothes, let alone produce by themselves, so there must be demand in this respect; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, wearing it has a great market, and everyone must; Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.

2. The clothing industry is easy to be stubborn, which helps to grasp the principle of survival;

I think it is easy to be stubborn when choosing the clothing industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.

"There are no failed industries, only failed enterprises" contains the law of survival and crisis, but it gives us a warning: if we want to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.

Our project is to do the clothing industry and open a women's clothing store.

Store Name: (Yilake, Wei Yi, Yixin Clothes, Clothes and Clothes)

Group goal

The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old.

1, 18-30 years old: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, among which women spend more frequently than men. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.

2.30-45 years old: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value of buying a single piece of clothing.

This group is the group with the strongest economic foundation among the consumer groups, and its desire to buy is also relatively strong. However, the outlook on life and values of this group are mostly mature, so they still have their own preferences for style and fashion. A considerable number of people already have their favorite brands, and their acceptance of new brands is low.

3, 45-65 years old, over 65 years old is not considered.

As can be seen from the above data, the consumption power of 18-45 is relatively high. Most women in this age group are professional women or young married women. They have a strong pursuit of clothing, but they don't have high requirements for the grade of clothing. The target audience of this clothing store is mainly professional women and professional housewives aged 20-35. The former is a so-called single aristocrat, and the latter is called a double-income family. The monthly income of this target group is about 1500 yuan, and they have no family financial burden or belong to a well-off family. They pay more attention to the style and collocation of clothes and have more discretionary expenses.

Commodity ordering

As the target group of our store is women aged 20-35, the style should be gentle, fashionable and novel, not too avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular and make customers feel "value for money".

Syb Clothing Store Business Plan 4 I. Project Introduction

1. Project Name: * * * Leisure Clothing Store

2. Mainly engaged in the sales of casual wear for men and women. Clothes are mainly casual and simple, with men's clothes on the left and women's clothes on the right (according to the traditional custom in China).

3. I chose to open a clothing store because the clothing industry is relatively mature, the project demand cost is relatively low, it is easy to enter and start, and I am also interested in clothing.

Second, the business philosophy

The business philosophy provides an avant-garde and popular shopping environment for young people and a platform different from other shops. Before choosing an industry, I first measure my venture capital. Because the total investment of all walks of life is high or low, and each industry is different, I plan my investment according to my actual ability.

Third, commodity introduction

1, product positioning: clothing is an industry that meets people's most basic wearing needs and can also guide consumers' news trends. Clothing consumption has become an indispensable demand of consumers and people from all walks of life.

2. Market prospect: At present, the clothing industry is constantly updating people's ideas and promoting the progress of the times. Fashion clothing has broad prospects.

Fourth, market analysis.

1, target population: 18-35 years old.

2. Advantages: Clothing is more fashionable and personalized than competitors, and the price is lower than competitors, and its own clothing matching ability is strong.

3. Disadvantages: The business experience of the enterprise is insufficient, the understanding of similar enterprises is insufficient, and there is not enough money to advertise according to their own wishes.

4. Opportunity: The price of other similar clothing stores in this county is too high. We can buy some fashionable and reliable clothes at low prices and have a big promotion during the holidays to attract everyone's attention.

Threat: There are several similar clothing stores in our county, and there may be new similar clothing stores. The biggest threat is the impact of e-commerce on traditional business models and the increasing popularity of online shopping.

V. Store location

Grasp the "passenger flow" and "capital flow" and open stores in busy and crowded areas. Although the cost increases, the probability of success is high, because the endless stream of people is a potential source of tourists. As long as the goods sold can meet the needs of consumers, there will be good performance.

The choice of location has a great influence on the future operation of the store, so we must find a store with a good location in the business circle. Clothing stores must be opened in places with developed transportation, dense population, broad prospects, large fixed population, mature plots and strong consumption power.

Lots with large passenger flow are:

1, county business center (downtown)

2. Close to the stations

3. At or near the school gate.

4. Next to the farmers' market

5, big living area at the door

Our store is planned in the pedestrian street of the county town, with many people, and walking is conducive to customers' selection.

Intransitive verb sales plan

1, product: As a fashionable dress, the style requires novelty, exquisiteness, elegance and fashion, and the fabric is good, highlighting the characteristics of fashion. The main size is 1. 55m-1.65m is the main part, and fine workmanship is required.

2. Price: aiming at the middle consumption level, 100—300 yuan/piece.

3. Promotion method:

(1) Store hangs banners.

(2) Install an electronic screen in front of the store to introduce the clothing information in the store.

(3) Play promotional advertisements in various post bars and websites in the county to play a network role.

(4) Do some sales activities within one week of opening, such as discounts, buy one get one free, freebies, and issue bonus cards.

Several major festivals are held every year, and seasonal goods are sold at cost one week in advance, mainly to collect funds.

Seven. management plan

1. Clean it twice every morning and evening, and keep it clean inside and outside the store during business hours.

2. Every Tuesday, six models change their clothes once.

3, hospitality must be warm, careful, serious, customer first, and strive for repeat customers.

Save electricity, all stores use energy-saving lamps.

5. Save water.

6. Goods must be counted every day.

Eight. Industry-related laws and regulations, general principles of civil law, contract law, labor law,

The organization form of this enterprise is a sole proprietorship shop.

Nine, enterprise personnel organization

1, formulate various perfect management systems, and regularly check the implementation of the system, with clear rewards and punishments.

2, enterprise personnel and work distribution is as follows:

X. Feasibility of investment benefit

The start-up capital of this project is 654.38+10,000 yuan (mainly transfer fee, decoration fee, business license fee, advertising fee, first-time house purchase fee, etc.). ).

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