Investment promotion plan

I. Park activities

In order to cooperate with the Investment Promotion Center to carry out investment promotion activities, the Corporate Publicity Center also held a series of themed activities in June 165438+ 10, including the 3rd China Folk Jade Exhibition, the 1st Guangdong Jade Competition Conference, the Fashion Film Festival, and the 3rd Foshan White-collar Talents Recruitment Fair. By holding various types of activities, the social visibility of the creative park will be improved. At the same time, all kinds of investment information are interspersed in various activities. For example, setting up an investment promotion booth at the Jade Exhibition and sending people to distribute publicity materials on the spot will play a positive role in promoting the brand promotion and investment promotion of the park.

Second, the old customer relationship maintenance

In order to maintain the relationship between old customers, understand the needs of old customers, promote the brand of Creative Park, and promote the investment strategy of "Old customers bring new customers", China Merchants Center and Enterprise Publicity Center began to maintain the relationship between old customers in the park from 165438+ 10, mainly from three aspects: customer survey, solicitation of investment slogans and comprehensive investment incentives.

(A) customer research activities in the park

The customer survey in the park starts from two angles: business owners and white-collar workers in the park. On the one hand, conduct in-depth interviews with corporate executives through targeted invitations or home visits; On the other hand, a questionnaire was set up to carry out public questionnaire survey activities for white-collar workers in the park. See annex 1 for the contents of the questionnaire.

At present, the public questionnaire survey has ended, and the questionnaire statistics and result analysis are still in urgent progress. The detailed customer survey report will be submitted on June 5438+065438+1October 65438+.

(2) Solicitation of investment slogans

In order to let the park personnel know more about the future planning and development of Foshan Creative Industry Park and promote the investment promotion process of the two parks, we will carry out the "Invitation for Investment Slogans of Foshan Creative Industry Park" to encourage all park personnel to participate in the investment promotion of Foshan Creative Industry Park.

The solicitation time for investment promotion slogans is 10/0 10 to10/0/0. See Annex 2 for details.

(C) the national investment promotion incentive interaction

In order to speed up the investment promotion process in the park and encourage the park personnel to participate in the investment promotion activities in the park, we will carry out the investment promotion activities of "inviting investment from all people and signing contracts with prizes". See Annex 3 for the Investment Promotion Incentive Plan.

Third, SMS platform.

In order to let more people know about the investment information of Foshan Creative Industry Park, China Merchants Center decided to put advertisements on the SMS platform. (SMS platform delivery mode)

The text message is as follows:

(1) Draft SMS content of Foshan Creative Industry Park

(2) The first draft of SMS content in Nanfeng Guzao Cultural and Creative Park.

Fourth, broadcast advertising.

Related content

Five, outdoor billboards

Outdoor billboards are also one of the important channels for attracting investment. To this end, we redesigned the outdoor billboard according to the slogan of "Winter is coming, and the creative park has prepared a house for you to spend the winter" put forward by the chairman, combined with the advertising demands of the current investment process. At present, the first draft of the outdoor billboard design of "Winter is Coming" has been designed. If approved, it will be updated in outdoor advertisements on three sides of Building 3 of Creative Park in the near future. See Annex 4 for the first draft of outdoor billboard design.

Sixth, investment training.

In order to promote the investment promotion process of the park, the investment promotion center not only carries out various publicity channels and holds various marketing activities, but also promotes the investment promotion process from the perspective of training its own personnel and improving investment promotion skills:

internal training

In order to improve the personal quality and investment skills of the investment promotion team in Foshan Creative Industry Park, the Investment Promotion Center recently strengthened the internal job training for investment promotion personnel. In addition to holding regular departmental meetings every Monday, internal training is often organized for departmental personnel to learn various investment promotion skills and business cases.

(b) Encourage investment teams to "go global"

In order to make the investment promotion team more familiar with the market and customers, the investment promotion center encourages everyone to adopt the strategy of "going out" and often go to major office buildings, professional stores, potential target customers and other places to "sweep the building" and "step on the spot". In the process of "sweeping the building" and "stepping on the spot", the investment promotion team will not only distribute promotional materials, but also communicate with customers and conduct customer research. This will help the investment promotion center to know more about the market and customers and promote more effective investment promotion strategies.

Seven, the eight major publicity channels of cost budget

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