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Li Xian accused Migu of violating the right to portrait. What is the specific event?

On February 3, 65438, the popular actor Li sued Migu Digital Media Network Company for infringement of portrait rights. According to the judgment of Beijing Internet Court, the infringement of Migu Digital Media Network Company is true. It is necessary to explain the matter in the main account of Migu WeChat for 48 hours and issue an apology statement to compensate Li Xian for its economic loss of 65,438+100000 yuan. What is the infringement of Migu Company? Let's find out.

Migu Digital Media Network was launched on 20 19, 17, July 26. Mimi Redding? The official account of WeChat published two articles, both of which used photos of Li Xian. The articles contained very commercial contents, which easily made readers mistakenly think that there was commercial cooperation between Li Xian and Migu Company. Therefore, this behavior of Migu Company belongs to the promotion of Li Xian's portrait right, in order to improve its click-through rate and traffic and obtain economic benefits. Li now learned about this in February this year and sued Migu Company. On June 5, the court filed a case for public hearing. Li Xianyi has been playing a supporting role in various films. In the past two years, with the help of TV series "Dear, Affectionate, River God", he has fascinated many young fans with his gun performance, and has become the most popular minority in the entertainment circle in the mainland, and also boarded the stage of CCTV Spring Festival Evening in June 5438 +2020 10. All kinds of product endorsements have come to the door, and the film contract has become soft, so his commercial value is beyond doubt, and he must be responsible for the behavior of Migu Digital Media Network Company.

In recent years, cases of celebrities suing the media and netizens have emerged one after another. The protection of portrait right is not only for stars, but also for ordinary people to learn and understand, and to better safeguard their legitimate rights and interests when their legitimate rights and interests are violated. I don't know whether Li Xian is satisfied with the verdict and whether he will continue to pursue Migu Company. I hope this matter will attract the attention of the media, respect the legitimate rights and interests of others, and don't bring unnecessary trouble to yourself and others.