What is WAPPUSH SMS?

PUSH (WAP-PUSH), also known as service information or push information, is a short message with a special format.

WAP, like the Internet, is a rich network. Users often need a long time to find their favorite sites and services in a site.

WAP PUSH can send a link of a site or a service to a mobile phone that supports WAP PUSH function by SMS, so that you only need to read this SMS (service information) and open the link in the SMS to directly access the service.

Therefore, WAP PUSH realizes the combination of SMS and WAP service, which saves you the time to find services and facilitates you to find and use your favorite services directly. Push information, whether the user opens it or not, will remain in the "push inbox" of the mobile phone, and the user can open it repeatedly.

Wap push refers to short messages with links, which can guide you to Wap websites. It is sent through sp's gateway, using software and mobile interface.

Characteristic advantage

1 saves users the inconvenience of accessing the website on their mobile phones. If some websites have a lot of words, it is very troublesome to input them.

Suitable for targeted promotion and advertising. For example, you can directly push the page address of an activity information, a coupon and a product to the user's mobile phone.

3 users were forced to accept, and the arrival rate reached 100%.

4. The user opening rate is high. Distribution of opening rate after receiving WAP-PUSH;

According to the statistics of iResearch, an authoritative Internet research organization, after receiving WAPPUSH, 16.6% of netizens generally opened it, and the proportion of opening it after reading the explanatory text reached 53.6%. The proportions of basically not opening or directly deleting are 1 1.4% and 18.6% respectively. It can be found that the acceptance of WAPPUSH service is very high, especially with the text description and introduction sent by WAP-PUSH, which plays an important role in whether users can open it. Most users only open WAP-PUSH after reading the text description clearly.

Almost all mobile phones produced after 2006 support WAP-PUSH.

References:

WAP Push-Baidu Encyclopedia