What are the contents of e-commerce operation?

E-commerce operation is mainly responsible for the overall operation and marketing plan of the store. Here is a detailed introduction to the specific job responsibilities of e-commerce operation:

1, responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning and packaging and daily operation;

2. Conduct in-depth analysis according to the website marketing data, evaluate the operation of each product, refine the selling points, guide the artists to optimize the pages, increase the search volume and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of competitors and marketing strategies such as selecting money and pricing, and providing effective solutions in combination with our advantages;

4. Familiar with the operating environment, trading rules and advertising resources of Taobao websites of various e-commerce platforms;

5, daily statistical analysis of the latest data, and take targeted operational measures according to data changes.

The work content of the operation includes these blocks:

First, the content output content can be roughly divided into four types:

1, Banner, push, the marketing plan in the direction of short message copy focuses on attracting users to click.

2. The recommendation direction of shopping guide copy, dig deep into the characteristics of goods or service providers, and improve the transformation of their content packaging and promotion.

3. The description of rules, the play of activities, relevant standards, and the functional description of products all need users' simple and direct understanding.

4. Soft articles related to scenes, stories, jokes, topics, shopping scenes, etc. Arouse users' interest and stimulate users' needs.

Second, the control of resources

Activities and channels are resources. There will be competition when resources are limited, and the management of resources needs to be standardized. Otherwise, someone will ask what the standard of resources is and why he can't fuck me. This involves the division of horizontal industries and categories, as well as the vertical head and waist of merchants. The stratification of the tail. In detail, it also includes the same page, the adjustment and optimization of commodity sorting.

Third, data analysis.

Data analysis is very important, from which angles, what indicators are needed, how to compare and analyze different indicators horizontally and vertically, what does the change of data represent, what are the reasons behind it, and what improvement measures are there.

From complete ignorance to gradually having a set of thinking methods, I personally feel that data analysis is one of the biggest gains since operation. Data is an objective standard to evaluate the effect and an important means to assist scientific and technological decision-making. Operators who can't do data analysis are blind.

Fourth, communication.

Doing business often feels busy today, but it seems that nothing has been done. Most of the time I'm debating and discussing.

As the demander, we need to communicate with students in product, design and development to ensure that the demand is not deformed and achieve the actual final effect. As the party with the most resources, we need to communicate with students in the industry and businesses to clarify the rules and standards.

Five, chores

It is said that the operation is trivial because in addition to arranging the above tasks, you also need to quietly bow your head to review the goods, make pictures, compile pages, market the backstage human flesh operation and even purchase and deliver goods. These are all things to be done in operation. Subdivided, there are actually three positions, namely content operation, activity operation and product operation, and the key points of these positions are refined.