How to urge the order payment and improve the payment rate during the promotion period?

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Will help you, please adopt it in time. Thank you!

No matter what kind of activities, there will always be buyers who cannot complete the payment for various reasons after placing an order, or close the transaction by themselves. Doing a good job in the conversion rate of payment can improve the performance index of the whole activity in the final stage and save the buyer's orders that could have been clinched. ?

I placed an order, why not pay?

The customer arrived at the last link, but hesitated on the payment, which led to the failure to complete the order. To sum up, the reasons why cooked ducks fly are mainly as follows:

Loss of orders from sellers with insufficient inventory

Delayed payment after placing an order leads to insufficient inventory to complete payment: In order to prevent cheating in promotion, the seller will set "Payment minus inventory" in the baby. In this way, if the buyer fails to pay in time, it is easy for the buyer who pays in advance to take away the inventory. In this way, the buyer will choose to make a deal by himself, so the seller must reserve some when setting up inventory for the event to deal with special circumstances. At the same time, be sure to make instructions on timely payment on the page. ?

Technical barriers to initial operation

Buyers encounter problems in payment: novice buyers encounter problems with online banking or Alipay. Customer service needs to be patient enough to know whether the buyer understands the payment process of shopping and provide relevant tutorials in time. If you don't know the banking business, you can provide the customer service phone number of the bank. Buyers may encounter insufficient balance, forgotten password, mobile phone certificate and so on when paying. In this case, the buyer can choose a friend to pay for it, or give the buyer some time to deal with their problems.

Mistaken that the payment was successful: remind the buyer to check the balance of backstage and online banking or Alipay. If the payment is unsuccessful, remind the buyer to pay. If the payment has been deducted, there may be a system delay. If payment is not confirmed within a certain period of time, contact Taobao customer service in time.

Slow internet speed leads to payment failure: the seller can advise the buyer to close other programs that lead to insufficient internet speed, let the buyer pay in time later, and remind the buyer to choose friends to help pay. ?

Psychological warfare of temporary rebellion

Buyers also want to buy other treasures to pay together after taking pictures: return the matching packages and other goods with similar prices in the buyer's shop. If there is an all-inclusive strategy, customers must be reminded of the conditions for completing the all-inclusive package.

Impulse photography, immature consideration: you can tell the buyer about the baby's transaction, indicating that photography represents the buyer's vision and the inventory is insufficient. Buyers are advised to pay as soon as possible, otherwise they will be out of stock, unable to buy and unable to enjoy the corresponding discount.

Don't want to buy after consideration: first, guide the buyer to try to spend according to the method in the previous article, and inform the buyer that the store has already bought the freight insurance for the buyer or the buyer can buy the freight insurance himself, and if he is dissatisfied, he can return the goods unconditionally within 7 days. If buyers still don't need to buy, they can give small gifts at a commission or guide them to buy other products.

Missed shooting, wrong shooting, wrong store, wrong baby selection: ask the buyer's needs carefully and recommend the right baby to the buyer. ?

Pay a reasonable fee to find the cooked duck.

The most direct and effective way to improve the conversion rate of payment is to urge payment. Reasonable reminders can effectively improve the customer experience and save orders, while excessive reminders will make buyers feel disgusted and lead to active closure of orders. The dunning work of wheat bags is better, the total dunning conversion rate can reach 60%, and the dunning can reach 40% except cash on delivery. Need to pay attention to the following points:

Time to speed up payment. Generally, the reasonable dunning time is 9: 30 in the morning and 14: 30 in the afternoon, that is to say, don't dunning when the buyer is resting or in a hurry, and holidays need to be postponed. Secondly, try to pay in time after placing an order, because the buyer has the right and operational ability to close the order and delete it. ?

The art of urging payment. Call dunning needs to pay attention to telemarketing skills, not just reminding buyers to pay off the money, but to understand buyers' needs and guide buyers to make the right choice.

This is a real case of urging wheat package to pay. Urging the payment will not make the buyer disgusted, and even make the buyer moved. If there is cash on delivery, you must make good use of this business in combination with reminders. If not, we should also combine various new functions of Taobao to serve buyers well. The following are the basic terms of dunning:

1、? self-introduction

Hello, I'm XXXX from Taobao. You took XXXX (specific product) in our store (time). Do you remember?

2、? Tell the purpose of the call.

Look, you didn't pay. This baby is very popular. Many buyers buy at the same time. You have a good eye. I don't know why you didn't complete the payment. Is there anything I can do for you?

3、? exceptional case

1)? Buyer: I don't remember. I don't think so.

Seller: Hello, the value of your auction is XXX, the consignee is XXX, and the receiving address is XXX. Do you remember?

2)? Buyer: I didn't take it. I'm helping to collect packages.

Seller: Then can you provide his own contact information? There is some information in the order that needs to be confirmed with him.

4、? Promote payment after confirming the order information.

1)? Buyer: OK, I'll pay right away.

Seller: Then contact me after you pay, and I'll arrange to send it right away.

2)? Buyer: Sorry, I don't want that.

Seller: It doesn't matter. What do you want to buy? Many buyers chose this product at the same time. Your eyes are very good! Do you want to reconsider? Our store supports 7 days for no reason to return goods. Now confirm the purchase and give a small gift. ?

Dunning strategy. When urging payment, the buyer should be informed of the benefits of payment. For example:

1)? Hello, we are already arranging delivery. Seeing that your order has not been paid, I want to remind you that we will give priority to payment now, and you will receive the parcel soon! -Emphasis on delivery.

2)? Hello, it's really lucky to see you rob our baby at the event. You still get paid here. I don't know what the problem is. The transaction will be automatically closed for a period of time. There are other buyers who will pay when the goods are available, so you will miss this opportunity-emphasize inventory.

3)? Hello, I see you didn't pay here. We have no reason to return the goods for 7 days, and we also bought you transportation insurance. You will be satisfied when you receive it. If you are not satisfied, you will have no worries.

4)? Large orders must be paid directly by telephone, so that buyers can feel respect first in the form of a return visit. Orders with a small amount can be paid in the background, and qualified buyers still suggest SMS payment.

You can learn TV shopping by dunning, but don't be as crazy as TV shopping. Pay attention to the speed and intonation. The same purpose is to make buyers feel that "buying is earning, and missed opportunities are no longer there". If the buyer is still unwilling to buy, don't pester him. You can pay a return visit to understand the buyer's shopping channels and other information. ?