Research on the arrival rate of short message group

1. Choose a regular SMS group sending platform: It is necessary to choose a regular SMS group sending platform. When sending short messages in groups, it will be easier for overseas enterprises to promote them if they cooperate with regular short message platforms. Many offshore enterprises always use the price to measure the value of this platform when choosing a platform. The lower the price given by the platform, the higher the probability of cooperation with it. Some platforms will deliberately lower the price to attract customers and earn the difference by other means. In fact, when choosing a platform, offshore enterprises still need to pay attention to the channel quality of the platform, which is an important basis for offshore enterprises to cooperate with it. The better the channel quality of the platform, the more assured overseas enterprises will be when cooperating, the better the promotion effect will be, and the higher the SMS arrival rate will be!

2. The content of short messages should be rigorous: overseas enterprises should also pay attention to the content of short messages when promoting them. If the quality of short messages is not high or there are some sensitive words or forbidden words in the content, it will easily lead to the inability to send short messages to overseas enterprises in groups, which will have a certain impact on the promotion of overseas enterprises. Therefore, when overseas companies write short messages, they should not only consider every word, but also constantly change the content of short messages, so that the arrival rate will be higher and the probability of overseas users clicking and viewing will be greater!

3. Pay attention to the screening of overseas users' numbers: Before promoting mass SMS, overseas enterprises must screen the numbers of overseas users, so that the crowd of overseas users will be more accurate and the arrival rate of mass SMS will be higher. Many overseas companies will ignore this detail before promotion. The benefits of screening overseas user numbers can not only make the arrival rate of group short messages sent by overseas enterprises higher, but also help overseas enterprises save a lot of useless promotion costs.