How to prepare for a successful investment fair?

There are 5 key points to pay attention to: 1. Let customers book tickets. 2 Let the customer bring the money. 3 meeting process. 4 Sign the contract and pay. 5. Customer follow-up after the meeting.

Allow customers to book tickets:

When customers are interested in inspection, be sure to dispel their potential concerns and create a sense of urgency during phone calls. Commonly used strategies: limited quota, market analysis, profit model, support policies, on-site inspections, catering and accommodation, etc.

Let customers bring money

On the premise that customers have already booked tickets. Depending on the actual situation of the customer, you can send a reminder via text message, for example: Company check-in address: xxx, conference arrangements are ready, hotel check-in requires ID card, September 14-15 will be 20-25 degrees, cloudy, it is recommended to bring 30,000 yuan of intention deposit. , if you sign the contract and pay the full amount on-site, you will receive a mysterious gift. Cards can be swiped on-site. Please pay attention to safety on the road! If you have any questions, please contact me in time! Please keep your mobile phone turned on 24 hours a day! Please reply when you receive the message!

The brief process of the investment meeting

1. Determine: customer booking, number of customers, number of trains, and whether reception is required.

2. Check the boarding time and alighting time online. And get on the bus for half an hour to confirm. Staff are assigned according to the division of labor.

3. After arriving at the hotel, confirm the number of rooms, reserve the room, and confirm the dinner as soon as possible (contact directly with the person who made the reservation).

Four reception desks, water signs, information, participation cards, and water signs. Customers register their name and room number and note whether they want to visit a model store or base, etc. For Chinese meal plan one or none, a restaurant business card is provided and it is at your own expense. Burger and Coke provide a restaurant business card and you are responsible for it. Option 2. Simple meal

Six. Pick up the car. If the car is not arranged in time during the peak period, the customer can be asked to take a taxi in advance and reimbursed with the invoice.

6. In the afternoon, the host and one person from the conference team will conduct audio debugging at the venue.

7. No wine will be arranged for dinner. Drinks (usually two bottles) are required. After the meal, a reminder will be given for the night visit. It is best to arrange a buffet (to prevent customers from getting together). After the night visit, arrange meetings for the next day and analyze and solve customer problems. The review staff will provide timely feedback as to which customer they will be seated with.

8. Notify the front desk of the breakfast notification and compile the final check-in list. Client seating lists at meetings. Bring your own whiteboard markers and A4 paper.

9. Notify the front desk of the 7:00 Morning Call, and the conference team will call the room at 7:05 to remind customers of breakfast, and leave on time at 7:50 to inspect the model school.

10. Tour guide, on-board explanation and on-board video playback.

11. One on-site PPT computer must be provided and one spare.

12. Preparation of POS machine, roll-up banner, contract, letter of intent agreement, pen and other materials.

Attention to details when signing a contract and paying money

1. The atmosphere of the contract signing. Seize the first few minutes.

Don’t be silent, review it

2. The awarding ceremony after signing the contract, taking photos, shaking hands, sharing remarks, the past (drinking red wine, setting off fireworks)

3. The host keeps repeating Broadcast and interview contracted customers

4. The video repeatedly plays the scenes of signing and credit card swiping in previous meetings and the franchisees’ testimonials and sharing videos

5. Let the financial cooperation be good, in order to be able to pay more ( You can communicate well with the financial officer and ask him to write a receipt according to the contract amount)

6. Don’t sign a blank contract, but change it to show your attitude.

7. The minimum deposit is generally 30. If it is less than 10,000, you need to cooperate with both sides. If it is less than 10,000, you must let him know that you will make an exception to sign the contract, and ask him not to tell others.

8. You must sign a deposit agreement

9. It is very important to see off guests with a smile whether they sign or not, remember the zombie face

Follow up with customers after the meeting

First of all, analyze carefully Reasons why the client did not sign the contract

1. Insufficient funds

2. The partner did not come and could not make a decision on the spot

3. The local market was not understood and needed Detailed inspection

4. No confidence, dare not do it if I want to do it

5. No decision maker

6. Learning

Develop response strategies based on the reasons

1. Preferential policy stimulation method: "Everyone who attended the investment fair with you signed a contract, but only two or three customers did not sign at the investment fair. The scene is so good. Please hurry up and decide on the preferential policies for signing contracts!"

2. Comparison method: "The conditions of xx who signed the contract last time are far worse than yours, you can definitely do a good job"

3. How to use model stores: Many customers attending the conference have high intentions and are very optimistic about this project, so they attended the conference. You can introduce surrounding model stores for customers to inspect. Investors who have joined will definitely Be very cooperative

Of course, there are also customers who have only paid a deposit. Such customers must adopt a specific collection strategy and will share it in a special issue at a later stage.

Excerpted from "Qutianxia Business"

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