What do public domain traffic and private domain traffic mean?

Private domain traffic is a concept relative to public domain traffic. Simply put, it refers to channels that can reach users at any time and at any frequency without paying, such as self-media, user groups, micro-signals, etc. , which is the circle that KOC (key opinion consumer) can radiate. It is a concept in the field of social e-commerce. .

Evolution:

With the increasingly fierce competition of traditional e-commerce companies (including but not limited to Taobao and JD.COM). COM), everyone is exploring new territory, and the growth of social e-commerce is increasing day by day. Private domain traffic is the most discussed in this context.

Private domain traffic or private domain traffic pool, different from the traditional e-commerce consumption traffic, is a change to the operating users. Fans or users of e-commerce operations are no longer the audience of a single product, and this stickiness may form a behavior of obtaining customers once and generating multiple transactions. These flows only belong to the so-called private domain purchased by e-commerce, not the platform. This closed loop can also be said to be a private domain traffic pool.

Function:

Private domain traffic pool is used for traffic conversion. Through more convenient and lower-cost access and operation, a certain amount of traffic can get higher income.

Private domain traffic pool is not used to obtain traffic, at least it is not critical. If you want a private domain traffic pool to get traffic purely through fission, you will go astray. Because, without conversion, it is impossible to evaluate the verified traffic, which is likely to become a "vanity indicator".

Second, the public domain traffic:

It is the traffic that merchants can only try their best to meet the platform rules through payment or activities, and cannot retain. For example, your fans in Tik Tok are public domain traffic. Because you don't have the right to rule, you will be banned if you are suspected of marketing, and your fans will be zero.

To put it bluntly, public domain traffic is market traffic, which is the whole platform traffic of Taobao Tmall or JD.COM. Private domain traffic is literally your own traffic.

Whaling wechat management system

It is a professional WeChat personal number aggregation management system, which is an efficient system independently developed for enterprises, WeChat business and WeChat operation.

It has the functions of one-click opening, private domain traffic pool construction, circle of friends marketing, community management, customer management, monitoring management and so on.