Basic logic and specific operation methods of online money-making projects

It took me 2 hours to write this article, which is my reflection and recovery on paying for new media courses.

I hope to share it with you and inspire you.

I mainly write this article in three points.

"1. What is the underlying logic of making money on the Internet? 』

To understand this problem, Prime Minister, we need to understand the underlying logic of business: [value exchange].

Value exchange means that one person exchanges one valuable thing for another.

The translation is to buy products with money.

The underlying logic of online earning is the same, which is to achieve profitability by providing users with valuable products they need. Here, in order to facilitate your understanding, I have listed a way to make money online.

Products → Find users in need → Marketing methods → Deal.

Here we can summarize the levels of making money into two types, the first level is the platform side, and the second level is the product provider.

I started with a product supplier. When it comes to goods, do you think of Taobao stores and WeChat merchants first?

That's right. Users search keywords from Taobao; WeChat merchants' friends circle advertisements, understand the products, confirm the purchase, and finally complete the payment through WeChat Alipay.

In this way, Taobao shopkeepers and WeChat businesses will make money. This is the first level of making money online. Some derivative ways of making money will be introduced later.

With the intensification of competition, stores began to sell some unique services, such as girlfriend simulation service, telephone supervision service for postgraduate entrance examination, and love rat appraisal service.

Then I'll tell you something from the platform. The platform here refers to the platforms of all mass users, among which we are familiar with Tik Tok, Weibo and Zhihu.

The relationship between the platform and the creator is like the relationship between the boss and the employee. Let me take Tik Tok as an example to analyze it for you. Tik Tok is essentially a video content merchant, just like WeChat business, a shopkeeper selling snacks and masks. Tik Tok sells video content. But what you pay is not necessarily real money, but mainly your time and attention.

Tik Tok can use your time to make money. There are two main channels here.

I believe you can understand the advertising fee very well. Users buy products through advertisements, and merchants make money, and then pay a part to the platform as a reward. What can creators get as "employees" of the platform? Influence and channels. I will analyze this in detail later. How do different types of bloggers in Tik Tok make money?

The value-added fee is not difficult to understand. You and the software in my mobile phone will have membership. Qq members are very distinguished. Iqiyi members advertise (the underlying logic of advertising, it will be interesting to think about it carefully. You spend time on software, and then spend money on your own time =-=). There is a change here at Tik Tok, which provides the product Shake+ for creators who want to get more exposure to increase traffic. These services that provide users with added value are collectively called value-added services.

Every advertisement you have seen is paid by someone; Every video you see, someone pays time and money to create it.

"Second, why can a mobile phone and a computer make money? 』

In this era, mobile phones and computers are as popular as 1990 color TVs, and are basically standard for everyone. I spend 6- 10 hours staring at the screen every day. I believe you will spend a lot of time looking at the screen in front of it, right?

With the continuous upgrading of the network environment, the media formats we can undertake are also constantly upgrading. From the first few short messages, to the long texts in the 2g period, the videos in the 3g period, and now the explosion of video media in the 4g and 5g periods, the Internet allows everyone to transmit all kinds of media information at high speed anytime and anywhere.

If the Internet shortens the distance between people, then these Internet payment technologies such as WeChat Alipay directly open the golden door of the Internet economy era.

The four necessary units of a transaction: product, personnel, payment and delivery. The internet and a number of platforms in various fields have been solved.

It's not enough to solve it. So far, a series of new ways of playing have been derived.

You can not only sell your own products, but also sell other people's products.

You can sell not only physical products, but also virtual products.

Not only can you sell products, but you can also implant an advertisement in your work to earn advertising fees.

Although the method is getting bigger and bigger, it is dazzling. But we must see clearly that the underlying logic of business has not changed: [value exchange].

"Third, how do they all make money? 』

I'm sure that's what you care about most.

First of all, let me talk about the projects I know better at present.

Before I disassemble these methods in detail, let's review them again.

What is the underlying logic of making money on the Internet?

Please remember this logic to read the following.

Let's quickly disassemble salted fish to make money.

The first point: find products.

? (Go to the wholesale platform or a similar low-cost platform such as pdd to select good products and upload them to the salted fish platform at a higher price. )

The second point: find users with needs.

? (Fill in accurate keywords to facilitate users' search, and use marketing words to guide users to buy)

The third point: marketing methods, communication

? (When users talk to you privately, introduce the products well and try to gain the trust of users in the conversation)

Point four: Deal.

? (After the transaction, go to the platform to place an order, fill in the address provided by the user, and update the order number on the salted fish in time. )

Let's disassemble a video clip of Tik Tok's method of making money.

The first point: find products.

? (Make Tik Tok users happy by editing the "burning point" and "tears point" in movies with high quality, and then praise your videos to gain fans. )

The second point: find users with needs.

? (The reason why most fans pay attention to a video clip number is that they like watching movies and TV series, and they have this demand. Therefore, in the process of accumulating fans, it is also a process of constantly looking for accurate users)

The third point: marketing methods.

? (Receive advertisements from major video websites. I'll explain it to you here. The blogger who noticed the clip number before never inserted advertisements in the video. I wonder how he realized it. After some observation, I found the reason. Most of the segment numbers are in the comment area @ Advertiser, and then put the comments on the top, so that users who flip through the comment area can see at a glance which platform they can find the show. )

Step 4: Deal.

? (Users find video platforms according to advertisements and become platform users. Shake the audio and video number, and the owner gains. As far as I know, the price is about 120 yuan/Wanzan)

I believe many people know how to make money from Zhihu and WeChat official accounts, and many people in the world are doing it.

I will share it in a future article.

I am slow.

Give a compliment to sincere dry goods before you go!