How can e-commerce SMS mass marketing not be intercepted as spam messages?

It is very common for e-commerce industry to send mass marketing messages through SMS. During the "Double Eleven" and "Double Twelve" festivals, the marketing messages of major SMS platforms all increased geometrically. Most people's mobile phone numbers will receive many similar promotional short messages during this period, some of which are intercepted by security software, and some reach the normal reception of users' mobile phones.

There are two kinds of interception: client security software interception and operator interception.

In order to avoid the interception of marketing messages sent by merchants, we need to start with the following points:

1. The content of the short message is a regular marketing short message, which cannot involve the industry content explicitly prohibited by the Ministry of Industry and Information Technology.

2, SMS copywriting carefully consider, try not to add unknown links and private phone calls or WeChat.

3. Choose a good sending time, try to send it during the day, and the frequency should not be too frequent.

4, SMS code number and signature for real-name registration system registration.

5. Choose SMS platform service providers with formal industry qualifications.