The most detailed five steps to prepare for an invitation

In the process of each invitation, few people know the rules of invitation and the techniques for foreshadowing. It's the same as making an invitation. Some people do it successfully, and some people don't. People who do it successfully must have the right method, and people who fail must do it wrong.

Some salesmen start to invite friends after a brief greeting, and friends also invite them over. This situation is an individual phenomenon. Maybe the salesperson is very good in the traditional industry, or has a high degree of trust. It only works when you are high. But the undesirable consequences are that you don't fully understand your friend's needs, you don't have the desire to stimulate the other person, and your background is very unclear. This will cause difficulties in future guidance work. Therefore, it is very unwise to invite friends regardless of the situation, because friends will feel sudden, confused, and suspicious, and most such invitations will fail.

? So, what are the basic rules and techniques for effective preparation and invitation? Successful preparation and invitation are basically completed in five steps, as follows:

Five steps to prepare for invitation

1. Understand the facts, information, age, occupation, hobbies, and work , life, family situation, body, personality, caring about each other.

2. Create demand: See what fish the other party likes to eat (corresponding to what kind of bait you give). If there is no demand, put pressure on the other party. Only with pressure can you be motivated. Dig out and give the other party their future needs.

3. Inspire ideals: Infect the other person with your own ideals, and affirm the other person’s character and ability. I am not strong in ability, but I have a lot of information and opportunities.

4. Increase desire: Encourage and use human comparison to trigger desire.

5. Inspirational action: If all the above conditions are met, it will become an attraction and you can send out an invitation signal.

1. Understand the facts

To establish a relationship, focus on caring and greetings. Greetings are polite and respectful to the other party. The main purpose is to understand the work, income, etc. of the invitee. , but the greeting must be brief. After the greeting, quickly turn to the main topic. Some people chat for an hour and finally forget the main thing.

1. For invitees who have been keeping in touch, you can make them complain to you by praising their career, living conditions, family conditions, and personal abilities. For example: If you are so capable, your boss/supervisor will definitely give you a salary increase. When will you buy a house? When to buy a car? When the other person complains to you, praise the other person's ability, sympathize with the other person's situation, and vaguely let him know that you have the ability to make him change the current situation.

2. For invitees with whom you have not contacted for a long time, you can use some excuses to establish a relationship, and the entire understanding process can be completed step by step through several phone calls. For example: I am sorting out the phone book to see if you still use this phone number.

2. ? Create demand

Understand the other party’s needs and help the other party assess future crises. For example: talk about how much you spent on where you went today, how much you spent on clothes, how much you spent on food, complain about the skyrocketing prices, how out of control you are, because these are necessary expenses for socializing. At the same time, ask the other person what their recent plans are? Where are you planning to travel? Tell the other person that you have plans to go with him, but you are just worried that it will be difficult for him to take leave (understand how easy it is for him to take leave, the length, etc.) and ask the other person what can he get in three, five, or even ten years if you continue to maintain the status quo? Wait... The entire process of creating demand must adhere to the principle of high profile. So what is a high profile? First of all, you should have a high profile in the choice of industry, such as opening a store, doing business, driving for the boss, etc. Never tell the other party that you work in a factory/company or other low-profile industries. You must first make sure that you are a good friend in the industry. The dominant position in mind. Secondly, you must express your high profile through language on the phone. Many new salesmen have no experience when they first start making phone calls, and they just tell their friends how good they are here, how they can make money, etc. Such a simple and empty way will not impress the other party, and may even cause resentment among friends. Only by using language to create an imaginative space for the other party can you truly master the skills of establishing a psychological advantage. For example: casually tell the other party through chatting that you spent 800~900 yuan to treat your friends to dinner yesterday, etc., or you and your friends went to the beach to swim, eat seafood, etc.

This can make the other party associate and compare it with his own living situation, which is much better than directly saying how good your place is.

? Finally, when you talk on the phone, you must be excited, speak affirmatively, and be humane. Never beg the other party in a lowly manner. Show confidence, happiness, and excitement through your tone of voice. Face, if you call with this tone, your friends will feel that you are really nice here without you having to say anything. Do not speak in a low and humble tone, making the other party feel that you are begging him. If you do that, the invitation will not be successful. In addition, never be arrogant when establishing a high profile. When your friend feels that your life is much better than his, you are still caring about him and your tone is humane. This will make your friend feel more intimate and trustful towards you.

3. Inspire ideals

When the other person is stimulated to the point of dissatisfaction with the status quo, ask him: What do you want to do most? Tell him: "With your ability, there should be more room for development." Tell him directly: "With my network, I will definitely be able to help you", "Our cooperation is equivalent to two swords uniting", and when the other party asks you what you are doing now, you should be happier, but low-key and modest Some. For example: What can I do? I’m still not in my old field, but I’ve changed my environment. I have some friends here to help me, so it’s a little better than before. 〈Don’t fall into the misunderstanding of self-introduction. When you don’t want to answer a question, just say, I’m going to take a call or I’m going out soon, or I can’t talk to you now. You must leave the other party with suspense. He is full of fantasies about your current situation.

4. Increase desire

Emphasize the results the other party wants, amplify the other party's needs, and cater to their preferences. "If you want to catch fish, you have to ask the fish what they want to eat." Although making money is generally what people need most, how much and how to make it? Is it suitable for you? Whether there are risks, etc. are the first things people consider. When making a phone invitation, if you can make a correct judgment on the psychological needs of the invitee and proactively understand the doubts in the other person's heart, thereby increasing their desire, everything will fall into place. . For example: To a friend who works, telling him how great your place is will not have much effect. Because they have developed a step-by-step work habit. No matter what they do, their first consideration is safety. No matter how much money they can make from doing business, their first consideration is how big the risk is? They are not willing to do it even if there is a little risk. In response to this characteristic, you first give the other person a sense of security, making him feel that you are a "safe haven" and that he is right to follow you. You can give him hope so that he can impress the other person.

5. Inspire action

Make good use of the "choose one" principle. In the process of inviting friends, you should strive to be proactive, which requires the use of the "choose one from two" rule. When salesmen start to formally invite friends, they often encounter the phenomenon of friends changing their minds. Except when he suddenly knows what you are doing or something unexpected happens, it is usually caused by doubt, hesitation and inability to make up his mind. For situations like this, the “choose one of two” principle works best. For example: When a friend was preparing to come over and needed to ask for leave, he said it might take ten days before he could come over. The salesperson must use the "choose one of two" principle to lock in the time. You can tell the other party: "Things here are urgent/I have to go on a business trip during that time. Do you want to come over on the 5th or the 8th?" In short, make good use of "two" The principle of "choose one" can grasp the initiative of invitation and improve the success rate of invitation. Never use passive words such as "How about it?" "What time did you say it would be?" "When did you say you would come?" when making an invitation.