5. Summary of financial knowledge publicity activities

Activities can improve the public's awareness of risk prevention and the use of formal financial services, and continue to promote the popularization of financial knowledge and the education of financial consumers. The following are five essays summarized from my financial knowledge publicity activities. Welcome to read and share.

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Summary of financial knowledge publicity activities 1

The series of activities of "Popularizing Financial Knowledge" of China Guangfa Bank Urumqi Branch continued, with the theme of "Cherishing Personal Credit Publicity Service Month" in August. Since August, 2000, China Guangfa Bank Urumqi Branch has actively organized special departments and personnel to carry out publicity work according to the deployment and requirements of China Banking Association's "2000 China Banking Financial Knowledge Popularization Activity". The publicity situation is now reported as follows:

First, the publicity network arrangement:

China Guangfa Bank Urumqi Branch has three business outlets in Urumqi, namely, the branch business department located in Renmin Road, Altay Road Sub-branch and Beijing Road Sub-branch; The publicity was carried out in three organizations at the same time. The credit management department of the branch appoints a special person to check the publicity work through regular meetings or on-site meetings every week, and arranges the main personnel in charge of this publicity work at three outlets, and communicates with the branch in time if there are any problems.

Second, the form of publicity:

1, LED screen rolling publicity: All three business organizations have arranged LED screen rolling publicity, which is rolled every ten minutes at the entrance of the hall and above the counter, with the slogan of "accelerating the construction of social credit system and promoting the healthy development of credit information market".

2. Posting posters: The branch company specially purchased poster racks for three publicity organizations, all of which were placed in eye-catching positions at outlets, so that customers could see at a glance when they entered the door.

3. Folding placement: Put the relevant folding pages on a special folding rack, basically at the lobby manager of the branch as soon as you enter the door.

4. Set up an information desk to answer questions by special personnel: The Credit Management Department of the branch issued the Regulations on the Management of Credit Information Industry and the Interpretation of the Regulations on the Management of Credit Information Industry to all business outlets, and all business departments learned the contents involved through the morning meeting three times a week, so that customers could answer first and then answer. At the same time, information desks have been set up in three outlets to answer customers' questions. In the process of publicity, customers do not ask frequently, and the collected questions mainly focus on personal credit reporting, such as "How to conduct personal credit reporting?" Personal enterprise customers ask "What happened when the basic information in the enterprise credit report was not updated in time" and "What should I do if there are errors or omissions in the enterprise or personal information". And each consultation point can explain the questions in detail.

5. SMS publicity: In the special publicity activities, our bank * * * launched four related publicity campaigns to customers through SMS, and the content of SMS was publicized with this slogan and the issues that customers are more concerned about, namely, "standardizing credit investigation activities, protecting the legitimate rights and interests of parties, speeding up the construction of social credit system, and promoting the healthy development of credit investigation market" and "the retention period of personal information of credit investigation institutions". Bad behavior or event shall be deleted after five years from the date of termination, if it is more than five years. Credit information service can create conditions for preventing credit risks and ensuring transaction safety, so that enterprises and individuals with good credit records can get more trading opportunities at lower transaction costs. Individuals can check their credit reports from credit reporting agencies twice a year for free. If they think that the information is wrong or omitted, they can raise objections to credit reporting agencies or information providers. The customers involved in the SMS are all personal customers of the bank's savings card and credit card, and all company contacts of the bank who keep their mobile phone contact information. The number of people who received the news exceeded 70 thousand.

6. Video Publicity: At the end of August 20 10, the Credit Information Office of the People's Bank of China distributed a 60-second publicity video for us, which made the publicity of credit information and social credit system more vivid. The business department of the branch begins to broadcast first and scrolls once every three minutes. On August 30, 2020, the head office of Guangfa Bank issued the Notice on Cooperative Advertising in Credit Information Center to all branches. According to the Notice of Credit Information Center of the People's Bank of China on Inviting Merchants to Cooperate in Putting Advertisements in Credit Information Center (No.80 [20-]), the Bank must start putting advertisements in credit information centers of various business outlets on September 1, with a term of 6544.

Third, the propaganda work summary:

Through these months of publicity, it is not only publicity for our customers, but also in-depth study for our financial personnel. We can see that informatization is the development trend of the world today, and the personal and social credit system bears more and more social functions and interests, and contains great economic and social values. The focus of credit information publicity in China's banking industry can't stay in the traditional "credit information knowledge" field, and the methods need to be more vivid. Effective publicity should also be carried out for special industry groups.

Summary of financial knowledge publicity activities II

In order to continuously improve the level of financial services and fulfill the social responsibilities and obligations of public education services, Changsha Branch of CITIC Bank has launched the "Financial Knowledge Miles" activity since June, which has brought financial knowledge popularization and publicity services to the public from the perspective of safeguarding the legitimate rights and interests of financial consumers.

From June 1, China CITIC Bank Changsha Branch launched publicity activities in Changsha, Zhuzhou, Xiangtan, Hengyang and Yueyang, Hunan Province. Open publicity areas in business outlets and densely populated communities, and publicize and popularize the face change and anti-counterfeiting skills of new and old 100 yuan banknotes to the public by placing Yi Labao and distributing leaflets; Introduce personal credit report and how to have a good personal credit record, and guide consumers to pay attention to their credit record and credit behavior; The harm of telecommunication network fraud was publicized, and the business risks such as bank cards, wealth management services, self-help channels, illegal fund-raising and financial fraud were specially publicized; And answered questions raised by the public about financial knowledge.

The activities covered more than 80 communities, campuses and business districts around 40 outlets of the bank, distributed more than 28,000 publicity materials to surrounding residents and merchants, and solved problems and consulted on the spot 1320 times, which was widely concerned and praised by the citizens.

In the future, the Bank will continue to uphold the belief of serving the public, continue to carry out financial publicity activities, build a brand image bit by bit through steady operation, convenient service and public welfare activities, and provide caring services to consumers.

Summary of financial knowledge publicity activities 3

Report of CITIC Bank Ezhou Sub-branch on Launching the On-the-spot Publicity Campaign of "Popularizing Financial Knowledge for 20-2000 Miles" Report of CITIC Bank Ezhou Sub-branch on Launching the On-the-spot Publicity Campaign of "Popularizing Financial Knowledge for 20-2000 Miles" In order to carry out in-depth financial knowledge publicity and education activities, continuously improve the public's financial knowledge level, vigorously improve the credit level of financial consumers and create a good financial environment, according to the activity arrangement of Ezhou Banking Regulatory Bureau and Banking Association, at 9: 00 am on May 25th,

In order to ensure the on-site publicity effect of the event, Ezhou Sub-branch of CITIC Bank set up publicity booths and exhibition stands in front of the branch, put up printed leaflets and other materials, arranged for five staff members to receive consultation and publicity on the spot, and distributed leaflets and other materials to the surrounding citizens to popularize financial knowledge. The activities focused on monetary and financial knowledge, personal credit information, prevention of telecommunication network fraud, foreign exchange, credit cards, financial consumer rights and other knowledge.

During the publicity activities, Vice Mayor Yan and the leaders of the Municipal Banking Supervision Branch, the Municipal Banking Association and relevant departments visited our publicity booth for on-site guidance. On the day of the event, our bank patiently accepted more than 50 customer inquiries and distributed more than 300 leaflets. Through this activity, consumers' understanding of financial safety was enhanced, and the risks and benefits of financial products were understood, which laid a good foundation for further promoting financial knowledge popularization activities in the future.

Subsequently, Ezhou Sub-branch of CITIC Bank will continue to carry out three-month thematic publicity activities such as "Monetary and Financial Knowledge Publicity Month" in June, "Personal Credit Information Publicity Month" in July and "Telecommunication Network Fraud Prevention Publicity Month" in August, so as to guide citizens to better understand the common sense of anti-counterfeiting skills and guide consumers to pay attention to their credit information and credit behavior.

Summary of financial knowledge publicity activities 4

In order to improve the public's financial literacy, practice inclusive finance, fulfill social responsibilities and maintain a good financial ecological environment, since June this year, Nanjing Branch of China Merchants Bank has earnestly implemented the relevant requirements of Jiangsu Banking Association and the head office, focusing on three hot topics that consumers are concerned about: "monetary and financial knowledge", "personal credit information knowledge" and "telecommunication network fraud knowledge". Through online and offline channels,

"Organize training" and "WeChat communication" to improve employees' educational ability.

The level of employees' cognition of financial knowledge is directly related to the publicity effect of this activity. In order to ensure the publicity effect of the event, China Merchants Bank Nanjing Branch actively carried out employee exchange training during the event. On the one hand, organize employees to learn financial knowledge such as monetary finance, personal credit investigation and telecommunication network fraud. Ensure that employees can answer customers' inquiries skillfully and effectively through morning meetings and night meetings; On the other hand, establish an internal WeChat exchange platform, share relevant financial knowledge and publicity activities according to the theme of monthly activities, and strengthen experience exchange.

"Promotion of outlets and positions"+"Promotion of key customers" to expand the offline publicity effect.

All the business organizations of China Merchants Bank Nanjing Branch closely followed the theme of the event, and used the scrolling screen of the lintel of the outlets to uniformly release and circulate the propaganda slogans; A publicity area will be set up in a prominent position in the business hall, and posters and folding pages will be posted for activities such as "China Merchants Bank's 20-year financial knowledge tour to popularize RMB anti-counterfeiting knowledge", "China Merchants Bank's 20-year financial knowledge tour to investigate personal financial knowledge" and "China Merchants Bank's 20-year financial knowledge tour to prevent telecommunication network fraud knowledge", and financial knowledge forums will be set up at business outlets by taking advantage of customers' waiting time.

In June, the "Monetary and Financial Knowledge Publicity Month", the staff of outlets focused on popularizing the knowledge of RMB anti-counterfeiting and common sense of exchanging residual coins to financial consumers who are weak in identifying counterfeit money, such as elderly customers, student groups and community residents, and financial consumers who use self-service banks to handle business and use a lot of cash, such as supermarkets and shops. For example, the staff of the operation management department of China Merchants Bank Nanjing Branch, Hongyang Branch, Lianyungang Branch and other departments and outlets walked into communities, schools and five-star stores to distribute leaflets for financial consumers and carry out "micro-presentation of monetary and financial knowledge" to help customers with large cash usage and large demand for foreign exchange improve their ability to identify counterfeit money; Nanchang Road Sub-branch, Xincheng Science and Technology Park Sub-branch and other outlets preach anti-counterfeiting skills, bank machine crown number record query function and other knowledge to customers who handle cash deposit and withdrawal business in self-service banks, so as to improve financial consumers' cognitive level of monetary and financial knowledge.

In the "Personal Credit Information Publicity Month" in July, the outlet marketing manager took "Personal Credit Information Publicity" as an important part of the door-to-door service of the agency, and took the form of an activity leaflet, focusing on introducing the knowledge of handling, inquiry, consumption and use, installment payment, quota adjustment, repayment requirements and their influence on personal credit information reports to customers who already have credit cards or want to apply for credit cards. Introduce the importance of personal credit information, the ways to inquire about personal credit information and the methods to keep good personal credit information records to customers who need to buy a car or apply for consumer loans. Sales supervisors of outlets use weekends to organize employees to enter the community, focusing on popularizing financial knowledge of credit reporting for young consumers with strong consumer demand in the community, interpreting hot issues of credit reporting, publicizing the importance of maintaining good personal credit records, helping consumers to establish a sense of honesty and trustworthiness, and mastering methods to protect personal privacy and prevent credit reporting from being damaged.

In August, "Prevention of Telecommunication Network Fraud Publicity Month", the counter staff of outlets strengthened the verification and inquiry of remittance information of customers with large transfers, especially those customers who looked flustered and kept answering the phone during the transfer process; The staff in the lobby of the outlet mainly explain the preventive skills of telecommunication network fraud to customers who handle account opening, online banking and mobile banking; The sales supervisor organizes employees of outlets to walk into communities, supermarkets and schools, focusing on promoting the latest forms of telecommunication network fraud to elderly customers and students, reminding consumers to pay attention to safety when transferring money and remittances, keep passwords well and check them well.

Nanjing Branch of China Merchants Bank made full use of internal and external network platforms to carry out online publicity and education through various channels, and achieved good publicity results with vivid and interesting publicity forms.

1. Push "RMB pollution-multiple accidents, a countermeasure" "You have at least one of them!" ","Did you do it? Personal credit reports can be checked online! "and other financial knowledge popularization articles, widely invited customers to read, * * * received customers 15607 people.

2. Actively practice the "green education" of electronic display screen, and uniformly broadcast "small video to prevent telecommunication network fraud" on TV in business hall; Use the electronic signature display screen of outlets to play electronic posters and cartoons of "enhancing personal awareness and guarding against communication network fraud" for customers who handle transfer and remittance, and give safety tips again when customers check the transfer information and sign to confirm the business.

China Merchants Bank Nanjing Branch has fulfilled its social responsibility through a series of publicity activities of "popularizing financial knowledge", built a service bridge between banks and consumers, strengthened employees' awareness of protecting consumers' rights and interests, and improved financial consumers' awareness of risk prevention and financial knowledge.

Summary of financial knowledge publicity activities 5 pages

In order to further strengthen public education services, publicize and popularize financial knowledge, and give full play to the important role of the Bank in improving public financial quality, promoting financial ecological construction and serving people's lives, the Bank launched the "20-2,000 miles of financial knowledge popularization" activity in our county in accordance with the work arrangements of the banking association and combined with its own reality, which improved the public's ability to identify and prevent financial risks in our county and also improved the level of our financial services. These activities are summarized as follows:

I. The Bank's specific measures to popularize financial knowledge.

1, strengthen organizational leadership. In order to ensure that the series of activities of "Popularizing Financial Knowledge Miles" were promoted in an orderly manner and achieved practical results, the bank attached great importance to it and made strict arrangements, set up a leading group of "Popularizing Financial Knowledge Miles" activities, and combined with the work arrangement of the banking association, formulated the "20 10 Siyang Rural Commercial Bank Popularizing Financial Knowledge Miles Activity Plan", with the chairman as the general manager, the president as the team leader and the vice president in charge as the deputy team leader.

2. Monthly promotion activity plan. After formulating the activity plan, the bank launched the "Financial Services Inclusive Public Service Month" in April, the "Financial Risk Prevention Knowledge Publicity Service Month" in May, the "Consumer Rights Protection Publicity Service Month" in June and the "Customer Appointment Sweeping Publicity Service Month" in July. By the end of the activity, the bank had participated in 9 outlets1,participated in the activity for 4 times, involved about 535 employees and benefited about 50,000 customers, and distributed about 1. 1.3 million copies of publicity materials.

3. Carry out various forms of publicity. In order to expand the publicity of our financial knowledge and let more people in our county get the popularization of financial knowledge, we have made full use of our own resources to carry out various publicity activities. First, LED screens and LCD TVs are used for publicity. During the activity, the bank used the LED screens of various outlets to scroll publicity slogans, and the LCD TV in the business hall played short films to publicize financial knowledge such as financial risk prevention knowledge and consumer rights protection. Second, use banners, leaflets and posters for publicity. During the activity, the bank hung banners at township fairs and main roads, distributed leaflets and posters to customers within its jurisdiction, and popularized financial knowledge to customers with easy-to-understand propaganda slogans and contents; Third, the Head Office will set up publicity points of relevant business departments and special publicity points in the main streets or communities of our county to carry out multi-channel publicity and marketing to improve the overall financial knowledge level of the public in our county.

4. Strengthen customers' appointment for street sweeping activities in combination with the "123" project. In order to strengthen the popularization of public financial knowledge in our county, the bank organized employees to carry out activities of "entering villages, shops, parks and enterprises" in combination with the "123" project, requiring branches to adopt differentiated publicity strategies for different target customer groups within their jurisdiction to publicize all kinds of financial knowledge and our business products.

Second, popularize the results of financial activities.

1, which enhanced the social image of the bank. The activity of "Popularizing Financial Knowledge for a Thousand Miles" has promoted the further popularization of financial knowledge, improved the financial quality of the public in our county, broadened the marketing channels of our financial products, and established a good image of our brand bank, which has been welcomed and praised by our customers and achieved the expected results.

2. Guide the effective change of customer's concept. Through the effective implementation of this activity, the public's financial security and financial knowledge level have been comprehensively improved, customers have been actively guided to skillfully use various financial services of banks, consumer confidence in our county has been enhanced, and a good atmosphere of scientific finance, understanding finance and using finance has been created for the public. At the same time, we have further understood and mastered the public's financial needs, laying a good foundation for our bank to provide better and more effective financial services to our customers.

3. Strengthened the customer's financial risk prevention level. This activity fully publicized and revealed the risks of card security, ATM use, investment and wealth management, illegal fund-raising and telephone fraud, which effectively improved the public's financial risk prevention level in our county.

Third, the next work plan

1. Establish a long-term mechanism for popularizing financial knowledge. In the future work, the Bank will further strengthen the popularization of financial knowledge to the public in our county, conduct in-depth research, classify customers according to customer types, and widely understand the needs of different financial consumers for different financial knowledge, and then formulate the next focus of financial knowledge popularization, gradually promote the regularization and standardization of public financial knowledge popularization, and establish a long-term mechanism for financial knowledge popularization.

2. Strengthen banking innovation. Through this close contact with customers, we have further understood the new demands of customers for financial services. In response to customer demands, timely adjust the credit structure, innovate the service model, meet the effective loan demand of agriculture, rural areas and farmers under the development of new agricultural economy with inclusive loans, increase credit support for new agricultural entities such as farmers, family farms, professional cooperatives and leading enterprises in agricultural industrialization, and increase financial support for small and micro enterprises with good operating conditions and excellent market prospects in our county.

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