Clothing store New Year's Day activity plan

Clothing store's New Year's Day activity plan: activity theme, activity purpose, activity time, activity place, activity content, activity promotion, post-evaluation and feedback collection.

I. Theme of the event:

"welcome the new year, change clothes"

Second, the purpose of the activity:

1. Increase sales and brand awareness.

2. Attract new customers and consolidate old customers.

3. Improve customer participation through rich activities.

Third, the activity time:

XXXX, XXXX to xx, XXXX.

Four. Location:

XXX clothing shop

Verb (short for verb) activity:

1. Discount promotion: For some goods or full-court discount sales, it can be in the form of fixed discount or full discount.

2. Gift-giving activities: buy a certain amount of goods and give a certain gift or coupon.

3. Redemption of points: Consumers can get points when spending in the store, and the points can be exchanged for goods or discounts during the activity.

4. Matching sales: launch clothing matching packages, provide professional matching suggestions, and increase the unit price of customers.

5. Time-limited buying: Set a specific time period, and enjoy special discounts when buying designated goods during this time period.

6. Membership privileges: exclusive discounts, preemptive rights or other privileges are provided for members.

Promotion of intransitive verbs;

1. Making posters and leaflets: design eye-catching posters and leaflets and post them inside and outside the store and in the community.

2. Social media promotion: Use WeChat, Weibo and other platforms to publish event information and invite fans to forward and participate.

3. Joint promotion: Cooperate with local media or partners to carry out promotion activities.

4. SMS Push: Send SMS notification to registered members to remind them to participate in activities.

5. Offline activity preview: Set up activity preview display boards in the store to attract passing customers.

Seven. Post-evaluation and feedback collection:

Statistical analysis of growth compared with usual during sales activities.

Collect customers' feedback and understand their views and suggestions on the activities.

Analyze the advantages and disadvantages of the activity, and provide improvement direction for future activities.

Matters needing attention in writing clothing store plan

1. Identify the target audience: Before writing the plan, identify the target audience of the clothing store, understand their needs, preferences and consumption habits, and formulate targeted marketing strategies.

2, accurate positioning: according to the positioning of clothing stores, determine the corresponding style, price range and brand image, so as to establish a unique brand image in the market.

3. Highlight brand characteristics: When writing a plan, we should highlight the brand characteristics of clothing stores and emphasize their uniqueness, so as to stand out in the fierce competitive market.

4. Pay attention to details: Pay attention to the description of details in the scheme, including the material, style and color of the goods, so as to leave a deeper impression on consumers.

5. Highlight preferential activities: If the plan includes promotional activities, it is necessary to highlight the details such as preferential strength and participation methods of the activities to attract consumers' attention.