What are the divisions and departments of general activity planning?

First, make a schedule of activities to promote the work.

After the adoption of the activity plan, it officially enters the implementation stage, and it is generally necessary to convene the staff of this activity to hold a preparatory meeting. Sort out the activity nodes, assign various tasks, and determine the person in charge of each task. The general manager of the activity tracks the completion according to the promotion progress.

Second, determine the venue.

For offline activities, venue selection is particularly important. In this process, we should consider the traffic, star rating, schedule, number of seats, environment, etc. of the meeting room, such as the length, width, height, number of seats, whether there are columns, stage construction and display, table type, projection, microphone, location of sign-in board at the entrance of the meeting room, location of tea break, room type and equipment, and whether an independent dining area can be provided. If you can't choose a high-quality venue that best meets the theme of the event within limited funds.

Third, the activity page production

After the copy is confirmed, you can find some reference materials to communicate with the design requirements and time nodes to reduce the communication cost. And keep in touch with the technology to ensure that the page is completed on time and passed the test without problems before it is officially launched.

Fourth, the design and production of videos and promotional materials.

Attention should be paid to the unity of theme style of all materials, including patterns and sizes, and follow up the production situation, including materials, color difference, proofing, time limit for a project, etc. , to ensure the quality and quantity.

Collection, statistics and notification of verb (abbreviation of verb)

Registration must be counted in time. Once it is found that the number of applicants is too small and the gap with the expected number is too large, it is necessary to promptly increase the channels and efforts to ensure the number of activities. Notify the successful users before the event, and confirm the specific number of people who can attend the event on time according to the contact information left by the registration, such as telephone or SMS.

Six, the implementation plan of production activities, task decomposition and implementation.

Make an on-site execution plan of the activity, and assign all the work such as sign-in, hosting, photography, props, field affairs and live broadcast to specific individuals in combination with the set activity process. The execution plan is usually accurate to the minute.

One or two days before the off-line execution, call all the executives to hold a mobilization meeting, distribute the implementation plan, and break down the tasks one by one to ensure that everyone knows what they should do when they arrive at the scene.

Seven, production materials, gift list

Indicate the types and quantities of all materials and gifts needed for the activity, and indicate which link and where each item appears during the execution of the activity and give it to their respective responsible persons. If you need many kinds of materials and gifts, you'd better make another form and give it to the person in charge of each item.

Eight. Activity emergency plan

At least before the activity begins, imagine the most likely problems and think of the corresponding solutions. At the mobilization meeting, inform the corresponding person in charge of possible problems, and once problems are found during the activity, quickly start the emergency plan.

Nine. Venue layout and on-site implementation

Generally, the site layout is completed one day or half a day in advance.

After the executives arrive, they should quickly enter their respective posts, sign in to guide the maintenance users and the host to familiarize themselves with the string words again, prepare to send the list of project leaders to the scheduled place in advance, and communicate with the camera in advance to explain what scenes and close-ups are needed. Be present 1-2 hours before the official start time of the activity, and prepare materials and prizes, especially the students who are responsible for signing in, so as not to make users feel that they have not received them earlier.

Establish an activity execution group in advance and notify in time if there is any emergency. For example, if an executive is late, the general manager should immediately arrange for someone else to make up for it.

X. Activity flow

The activity flow chart depends on the arrangement of activity links, and each job is assigned to individuals from beginning to end. If the process changes again during the activity, the general manager will inform the host quickly during the intermission, so that the host can respond on the spot and inform other senior executives.

XI。 User leaves

After all the scheduled processes are completed, users leave, so all managers can relax. Let's take a photo, take stock of the remaining materials and gifts, complete the task of clearing the field, have a celebration dinner and treat ourselves with peace of mind.

Twelve. Activity review and activity effect report

After the activity, there is usually an activity review. If you are in a hurry to publish even after the event, the general manager should set up event reviewers in advance, write synchronously during the event, and copy photos in time so as to publish the manuscript soon after the event.

After the manuscript is published, it is quickly handed over to the colleague in charge of the delivery channel to arrange delivery. If the activity review is not urgent, you can do it another day and send it before the appointed time.

After the activity, it is generally necessary to submit an activity closing report, which generally includes an overview of the activity, statistics on the effect of the activity, and a summary of the results and data. It is also necessary to sum up experience and lessons, comb the whole activity from beginning to end, and focus on two aspects:

Activity process, which links are not well connected, which links have problems, and think about how to optimize the process in the future.

Summarize all the problems and your own countermeasures, which are good and which are insufficient, and how to improve them in the future. You'd better record them.