Credit card satisfaction

Will the customer service satisfaction of Shanghai Pudong Development Bank's credit card affect wages?

I think it should be. When I was a customer service worker before, I was rewarded with favorable comments and deducted some money for bad reviews.

Pudong Development Credit Card creates a "different" financial service experience

Recently, the business department of Nanchang Branch of Shanghai Pudong Development Bank welcomed a special "guest"-Luckin Coffee.

Many local users of Shanghai Pudong Development Bank suddenly found that they can handle all kinds of banking business while tasting the fragrant Luckin coffee and feel a completely different financial service experience.

"This is a brand-new attempt for us to focus on the new retail strategy-by introducing Luckin Coffee, we will give users a brand-new service experience and achieve a win-win situation in traffic sharing with Luckin Coffee." People from Nanchang Branch of Shanghai Pudong Development Bank bluntly said.

In fact, the emergence of this idea is largely due to the deep cooperation between Luckin Coffee and Pudong Credit Card. Last year, PUFA Credit Card and Luckin Coffee jointly launched the "Little Blue Card"-PUFA Luckin Coffee Co-branded Credit Card to create a closed loop of consumption and service experience in the new retail era.

Insiders pointed out that with the advent of the new retail era, both consumer scene providers and financial service providers need to focus on the long-term business vision-not only the continuous improvement of consumer experience and service quality, but also the sharing, transformation, retention and innovation of traffic. Therefore, for credit card institutions, how to deeply integrate consumption scenes, open up new marketing space, create a closed-loop consumption with scene-based thoughtful service, achieve a double harvest of customer acquisition, customer retention and user experience improvement, and promote sustained and rapid business development is no small challenge.

"In this regard, the in-depth cooperation between PUFA credit card and Luckin Coffee in creating a closed-loop consumption scene undoubtedly has a strong demonstration effect, because it not only brings users a unique and excellent consumption experience, but also successfully realizes traffic sharing and conversion retention, which brings new reference to the customer acquisition strategy of credit card institutions in the new retail era." A senior expert in the field of credit cards pointed out.

Nowadays, the deep integration of consumption scenes is becoming an important business layout for Pudong Development Credit Card to create a closed-loop consumption in the new retail era and continuously optimize the user experience. Behind this, Pudong Credit Card adheres to the customer-centric business strategy, firmly grasps the latest changes in user needs, and continues to provide users with more efficient, convenient and thoughtful financial services and consumer experiences.

Create a closed-loop consumption in the new retail era

"Luckin Coffee's presence in the banking department will break through people's understanding of the traditional banking service environment. Because many customers didn't think of it before-when the bank is doing business, it can enjoy leisurely, comfortable and relaxed coffee tasting time. " The above-mentioned people of Nanchang Branch of Shanghai Pudong Development Bank bluntly said.

In fact, last year, Pudong Credit Card and Luckin Coffee jointly issued a joint card, which was also based on the above business philosophy.

"Our research found that many consumers favor Luckin Coffee, on the one hand, because the lifestyle advocated by Luckin Coffee is highly consistent with their yearning for high-quality life, making more and more consumers like to work, rest and entertain in Luckin Coffee; On the other hand, the cost-effective consumer experience created by Luckin Coffee has attracted a large number of consumers. " A person in charge of Pufa Credit Card said that this enabled Pufa Credit Card to quickly find a breakthrough point in improving the user experience in the new retail era-through highly preferential financial services, users can enjoy Luckin Coffee at a more favorable price, which will make the brand of Pufa Credit Card more "deeply rooted in people's hearts" on the one hand, and attract many Luckin Coffee fans to become "Pufa Credit Card fans" on the other hand.

For Luckin Coffee, the huge number of PUFA credit card users is also a "shortcut" for them to expand their fan base and brand influence.

This made the two sides hit it off. To the surprise of both parties, the appearance of the small blue card has achieved unexpected good results-on the one hand, users can buy Luckin coffee at a more favorable price through the small blue card, and their goodwill towards Shanghai Pudong Credit Card has doubled; On the other hand, many users of PUFA Credit Card also like the taste of Luckin coffee, achieving a win-win situation of traffic sharing and conversion.

This makes Pudong Credit Card notice that they can do more and better around the specific offline consumption scene of Luckin Coffee, that is, deeply integrate the offline scene and create a brand-new closed-loop consumption, thus providing users with a better service experience and improving the traffic conversion and customer acquisition effect, thus driving their own business to develop faster.

Therefore, the "Little Blue Card" not only provides the benefits of purchasing Luckin Coffee at a preferential price, but also provides cardholders with other preferential consumption benefits of Pudong Development Credit Card, including the cash back of overseas pens 1%, the promotion of Xiaopu Huahui merchants alliance platform activities, etc., so that users can meet various life needs such as work, leisure and entertainment in Luckin Coffee, forming a closed-loop consumption in the new retail era.

"This move is also very popular with consumers, because one of their main purposes in going to Luckin Coffee is to find a scene they like and watch their favorite video programs. Pudong Credit Card allows them to realize their dreams at a lower cost." The above-mentioned Pudong Credit Card holders are blunt. In the end, more and more consumers' awareness and satisfaction with Pudong Credit Card continued to increase, which made Pudong Credit Card suck a lot of powder.

Nowadays, Nanchang Branch of Shanghai Pudong Development Bank is actively practicing the big retail strategy, and this unique business strategy is being transplanted to the business hall of the bank.

"Many users learn about various marketing services of bank wealth management products or credit cards while tasting Luckin coffee in the business hall. On the one hand, it will promote the growth of banking business, on the other hand, it will deepen users' understanding of bank brands and enhance customer stickiness. "The above-mentioned people of Nanchang Branch of Shanghai Pudong Development Bank bluntly said.

Deepen the integration of consumption scenes and "create" a unique consumption experience

The joint issuance of "Little Blue Card" with Luckin Coffee also marks that the scene service layout of Pudong Credit Card is changing from focusing on online to deeply integrating consumption scenes.

In the eyes of many people in the industry, this is also in line with the development trend of scene-based services in the new retail era. The reason is that the cost of online traffic is getting higher and higher, which makes financial service providers and e-commerce institutions realize the importance of offline scenarios for traffic acquisition and conversion. In particular, the deep integration of consumption scenarios through O2O business layout can stimulate users' consumption potential and enthusiasm to the maximum extent, and bring them higher business volume and customer retention effect. Second, the "long tail effect" of offline consumption scenarios can also bring more "inspiration" for service innovation and optimization of use experience.

"For example, after booking a movie ticket online, a user suddenly wants to eat popcorn at the gate of the cinema, or go to the bookstore and clothing store next to the cinema, which will generate more diversified offline scene consumption needs and business opportunities." A new retail research expert said. For credit card institutions, if they can accurately grasp the potential consumption needs of users in these offline consumption scenarios, provide corresponding preferential and efficient financial services in time, and enhance the user experience, they will win the favor of a large number of users and become new fans of credit cards.

The above-mentioned cardholders of PUFA Credit Card said that in recent years, PUFA Credit Card has actively and deeply integrated various consumption scenarios, opened up new marketing space, and created a closed-loop consumption with scene-based thoughtful service, which is precisely the insight into the change of business thinking given by the new retail era, and the deep integration of consumption scenarios-"integrating" excellent user experience, scene-based thoughtful service, traffic sharing and improving customer retention efficiency, thus creating a unique financial service operation mode.

Previously, PUFA Credit Card cooperated with KFC, that is, the latter's takeaway platform officially settled in Xiaopu Huahui. Users only need to log in to Pudaxiben, the official app of Pufa Credit Card, to order KFC takeout online at a preferential price.

In the eyes of the industry, this is undoubtedly a new exploration for Pudong Credit Card to deeply integrate consumption scenes and open up new marketing space.

"Due to the high frequency of consumption in Luckin Coffee and KFC, the cooperation between Pudong Credit Card and them can greatly improve the user's card activation rate, thus further narrowing the distance and goodwill between users and Pudong Credit Card, laying a good foundation for the rapid growth of the number of fans and business volume of Pudong Credit Card." A senior expert in the field of credit cards pointed out.

Why are so few people using ABC credit cards? I think ABC's credit card is very good, and there are outlets in towns and villages.

The credit card entry threshold of ABC is higher than that of ICBC and BOC, and it must sign the contract by itself. Bonuses paid to marketers are low, and it is usually uncertain whether they will be paid. Employees are not motivated and unwilling to take risks such as cashing out and overdue.

1. Agricultural Bank of China is one of the major comprehensive financial service providers in China, and is committed to building a world-class commercial bank group with obvious operating characteristics, efficient and convenient services, complete functions and outstanding value creation capabilities. Each credit card has its own characteristics, both advantages and disadvantages, and the credit limit is generally not high. Many people complain that the credit card limit given by ABC is too low, with 500 yuan only around 2,000 yuan. In fact, it is mainly a question of choosing channels. Don't apply online by yourself, because the quota will be very low. We can choose to submit the application form on the website, and the bank will make a comprehensive evaluation based on your credit information and bank account flow. You can also choose to contact the salesman to get the recommendation code, and then apply on WeChat.

Second, the review cycle is too long. No matter which application channel you choose, you have to go through a long waiting period It usually takes about one month to three months. The long time is mainly spent in the audit process. Compared with the efficient and efficient services of other banks, this is indeed a problem that has been criticized by everyone.

Third, peripheral services exist in name only. Major banks will have online shopping malls for credit card customers in official website. There are few integral activities on the website of Agricultural Bank of China, and sometimes there is a problem that the webpage loading speed is too slow. This will directly reduce the customer satisfaction experience. Online staging malls are also unrealistic and not suitable for young people with small deposit bases.

Fourth, the subsequent card collection procedures are cumbersome. In some ABC systems, you can choose to mail your credit card home. This way saves the process of customers running errands, but the express delivery time of ABC cooperation is too long. In some places, ABC has no choice for customers, so I can only go to the bank counter to activate it. The process of handling the card is also a variety of cumbersome procedures such as signing and taking photos.

5. Jinsui Credit Card is based on creating a new life and experience for cardholders, aiming to become the most trusted credit card brand for cardholders.

6. With innovation as the main line, Jinsui Credit Card has successively launched a series of products such as standard cards, business cards, platinum cards, various regional co-branded cards and special cards according to different customer groups, leading the needs of different customer groups. In addition to providing a series of intimate services such as increasing the temporary limit at any time, self-service activation, 24-hour free customer service hotline, zero risk of card loss, timely notification by SMS, choice of consumption password, emergency assistance, and various repayment methods. Combine the advantages of outlets, networks and products all over urban and rural areas to form a strong functional advantage.

This is the end of the introduction of credit card satisfaction and the report of credit card satisfaction survey. I wonder if you found the information you need from it?