There is a fruit shop downstairs in the community. How to plan opening activities to attract?

Is the shop open? Fruit fresh-keeping cabinet manufacturers produce.

The first trick: attract attention and drain the solution.

For a fruit shop that will open tomorrow, the most important thing is to keep making gimmicks to let the surrounding communities know that you have an impulse to go to your house to buy things.

Marketing this thing is like a stunning beauty. Everywhere you go, people want to fuck you, so it's successful.

What's so eye-catching?

The legendary parade propaganda. The author is one of them.

1, Parade Publicity Law

I learned this trick from a colleague. The day before the opening of the new store, this colleague asked the employees to carry flags and put on uniforms, and then a group of people circled three kilometers. However, it is worth noting that since we have gone out, there must be some propaganda slogans. If you publish it here, I'll tell you what we shouted.

The leader shouted: buy fruit

Everyone: Go to an orchard.

The leader shouted: When do we open the door?

Everyone: Tomorrow, February 15.

The leader shouted: What time is our activity?

Everybody together: so-and-so road, so-and-so number

And then keep playing this song in a loop. Yelling hard in crowded places is very effective. Passers-by usually stare at you and ask you for leaflets if you don't know what you do. However, the following matters should be paid attention to in the procession and publicity:

Many hands make light work, so let's all go.

Wearing work clothes makes people feel more formal.

The team leader raises a big flag, and other small flags will do. Write your own fruit shop or slogan on the national flag.

Girls are handing out leaflets at the back, and the general acceptance rate of handing out leaflets at this time is as high as 98%.

Slogans must have characteristics to let people know what you are doing.

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The legendary advertising car.

2, advertising car parade publicity rules

A good publicity can make a fruit shop bring more people. Especially in Shanghai, the old ladies and men in Shanghai generally love to take advantage, so it is very necessary to formulate special product strategies according to their psychology. Because the advertising car+recording has a good publicity effect.

Posters on both sides of the advertising car should be gimmicks. For example, Shandong Red Fuji is clearly marked on the poster, and now it only needs 3.8 yuan. It is necessary to highlight the characteristic drainage products.

Playback of the recording of the advertising car. Write a good advertising slogan, spend tens of dollars to record on Taobao, and then drive an advertising car with recording, the effect is very obvious.

The advertising car should run around the physical store two days in advance. I have to run on the opening day. Keep attracting people to the store.

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3, advertising leaflets publicity rules

Distribute all your leaflets to the communities around the physical store two days in advance. The effect of leaflets should not be underestimated, but the production of leaflets also needs careful selection. A good bait product is the knowledge about whether the fish around you can take the bait. However, low-cost drainage is fundamental.

We must choose the promotional products for opening, and the price must be lower than that of our peers nearby.

Write clearly the address and start time of the activity.

Put the WeChat QR code. Personal fruit shops suggest mainly promoting the boss's own micro-signal, which can be delivered to your door in the future to get familiar with customers. If the company is a chain, you can place an order online by putting the WeChat service number on it.

Every leaflet is stuffed into the mailbox of the residents in the community.

In fact, I pay more attention to the drainage of optimistic non-fruit products. If you can, you can go to the wholesale market and sell some whole grains or vegetables on sale. The so-called special price is really a good price for people to see. Teguo has one paragraph and two paragraphs.

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The second measure: online publicity drainage rules

1, the publicity and drainage of WeChat sharing price

Now is the era of the Internet, and simply going offline to promote publicity is just a means. With the help of internet elements, the effect is also very good. Here is a micro-signal for everyone: Honesty, the theme of this number is very clear, and the theme of each activity is also very clear.

The key element of the promotion of Honest Fruit WeChat is that WeChat shares the price.

What is the sharing price of WeChat? In fact, to put it bluntly, if you want to buy the fruit of our family activities, you must forward the articles of WeChat activities to the circle of friends in front of our clerk.

The legendary WeChat shares prices and promotes materials offline.

Regarding sharing value, it is worth mentioning that honesty is very simple and straightforward. Don't send messy WeChat content, and list a bunch of special fruits every time you want to do activities.

For example, the latest issue of the article:

The legendary WeChat shared the price content.

How to share the price through WeChat to promote the opening of new stores? Actually, it is. The author once added 500 fans on the day of our company's micro-signal single store according to this method. If 20 stores follow this method, it will be 20x500. Unfortunately, the most important thing in this method is execution. Hang in there, there will be a large audience. If we persist, will it be a kind of welfare for the residents in the surrounding communities?

Wechat content activities are well edited.

The activity store began to prepare materials and promote the sharing price of WeChat.

On the same day, we opened a separate price card for products sharing prices on WeChat. Write clearly, such as the original price of 88 yuan and the sharing price of WeChat of 68 yuan.

There is a special person responsible for the product promotion of WeChat sharing price.

Someone offered a free trial. Most people who try to eat will be willing to help you promote it because they are embarrassed.

The legendary share price of wechat is pushed.

The legendary WeChat Covalent Store posted promotional materials.

On this basis, Guo designed a special price card for WeChat shared price for the store.

2, mass news propaganda drainage

In fact, the method of sending short messages in groups can also be tried. The most important thing is how to get the telephone numbers of residents in nearby communities. In fact, the method of obtaining telephone contact information can't be simpler.

Contact the courier nearby and give them some money. They have no reason not to give you the phone number.

The content of group texting should also be well edited. For example, give a chestnut for reference only: "From now on, all friends who receive this news can get a special fruit for free in XXX." Wait, try to promote it according to your own strength.

The third measure: the law of daily activities

As the ancients said, there are gains and losses. This is the meaning of making money. You can't expect to make money from every kind of fruit when you open a fruit shop. Occasionally there should be some low-priced products or daily activities. Give a chestnut:

Your banana is the cheapest and the quality is good within three kilometers nearby.

The glutinous rice sold in your home is twice as cheap as that in the supermarket. (Don't just sell fruit)

Send a banana or kiwi fruit after 20, anyway, any fruit is cheap.

5 yuan to get more than 50 coupons, next time restricted use, 30 yuan to use.

In short, good activities should be closely linked. When customers come for the first time, they will continue to come for the second time. When they come for the second time, they will attract the third time.