How do Taobao merchants improve the order volume and repurchase rate of stores?

Application of short message group sending in e-commerce industry

In the era of rapid development of the Internet, everyone's study, shopping and taste appreciation are no longer limited to offline materials. The tutors in the live broadcast room face to face online, and major shopping apps, electronic CDs, etc. can make people enjoy what they need without leaving home. Today, Jianxin Bian Xiao will introduce you to the e-commerce industry, and the role of short message group sending in the e-commerce industry.

First of all, everyone should realize that the e-commerce industry is mainly a business opportunity developed to facilitate online shopping. The e-commerce that ordinary consumers contact is to search for goods online, choose the goods of their favorite merchants, then place an order, and then receive the goods for evaluation. For e-commerce, in fact, short message mass penetration in all steps.

1. If e-commerce wants to have a bill, it must be marketed first.

Taobao Double Eleven, JD.COM 618 and other large-scale e-commerce activities, I believe many people have received a lot of miscellaneous 106 marketing messages, some from stores that have bought before, and some from stores that have registered members but have not bought yet. In any case, it is to promote consumption, strengthen the promotion and transformation of marketing through SMS preheating, and finally get customers.

2. Various notices after receipt

Most stores will send an order notification message to customers for confirmation after closing the order; When the next order is out of stock or other changes, it will also be notified by SMS to avoid the impact of some customers not seeing the customer service news in time; After delivery, a logistics order notification SMS will be sent; After the goods arrive, you will send a message to confirm the receipt, remember to praise them in time (in fact, this is also a marketing message) and so on.

3. Verification code

The first step in registering each shopping APP is to receive the verification code. This step is to prevent some people from registering in batches and stealing other people's information for illegal profits. This is also a very important part of e-commerce, and it is also used by members registered in various stores in the later period. It is also a necessary environment for order payment, which ensures the transaction safety of the platform and enhances the sense of security and trust of customers. Dolphin fish

In fact, all industries will use SMS group sending more or less. The e-commerce industry mentioned today is a common example. In this era of marketing first, how to make full use of short message mass sending is worth learning and thinking by many industries and businesses. Lianlu Information focuses on sending short messages to all walks of life, creating your own short message marketing for you and helping enterprises expand customers.

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