Selected marketing activities of Lantern Festival

6 selected marketing activities of Lantern Festival

The annual Lantern Festival is coming, and many businesses will hold activities during it. Then do you know how to plan the marketing activities of Lantern Festival? Next, I will bring you a selection of marketing activities for the Lantern Festival. I hope you will like it.

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1. Activity time:

February 26-28

2. Activity content:

1. Shopping gives dumplings:

From February 26 to 28, when shopping in 68 yuan (Juxian, Junan Store 58 yuan) at one time, a bag of missing dumplings worth 5 yuan will be given (.

2. Guessing fans:

Hanging fans in the store from February 16 to 21, you can get a beautiful gift worth 3 yuan if you guess, and prepare 2 fans every day until you finish guessing.

3. Opening gas station:

During the Lantern Festival, it is not far from the opening time of students, and all kinds of school supplies, daily necessities, bags, sports and sports are promoted at shocking prices. Students' clothing, leisure clothing and other winter clothing sales promotion.

promotional balloon: color: red, pink, yellow, blue, green, purple, orange, gold, black and white. Print the logo, pattern, propaganda language, address and telephone number of enterprises and merchants, and congratulatory words. With its irreplaceable affinity, colorful, popular and low price, balloon, as a new and economical advertising carrier, is deeply favored, with excellent advertising effect and immediate information feedback. It is suitable for decoration, arrangement and presentation of enterprises, real estate companies, training schools, advertising and promotional activities, festivals, anniversaries, celebrations, exhibitions, wedding banquets, birthdays and other occasions, and it is also equipped with balloon poles and hats. The products are low in price, high in quality and beautifully printed. Welcome customers to inquire. Can't throw away the advertising balloon! It can make your advertising trademark and address phone like flying into thousands of households, crossing streets and lanes, and everyone knows it! Achieve the effect of advertising! Scheme and location of balloon distribution: it can be delivered to the surrounding areas such as cities, counties, districts, streets, parks, communities, stations, shopping malls, supermarkets, schools, hospitals, etc. according to the customer's designated location or delivered to everyone artificially. Advertising balloons: advertising balloons for fast food restaurants, gift balloons for western restaurants, advertising balloons for hotels, restaurants and guesthouses, advertising balloons for bars, advertising balloons for cold drinks shops, advertising balloons for teahouses, advertising balloons for parks, advertising balloons for children's playgrounds, advertising balloons for clubs, and karaoke gift balloons.

advertising balloon, you can print various brand names, advertising words, celebration slogans, addresses and telephone numbers of enterprises on the surface of the balloon. Advertising balloons can be distributed and given away at opening ceremonies, anniversaries, merchandise promotions and weddings.

Compared with the high advertising expenses, advertising balloons show the effect of low investment and high return. As long as you spend 1-2 cents, your company's popularity will be known to all households, that is, it is economical and affordable! Selected articles of marketing activities for the Lantern Festival 2

1. Theme of the event

solve riddles on the lanterns, Celebrating Lantern Festival

2. Time of the event

6: pm on the 15th day of the first lunar month (the 15th day of the first lunar month) 2 _ _ _ _ 3. Venue

Recreation room and basketball court

4. Preparation for the event

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2. Site layout: On the morning of X, X, hang Lantern Festival lanterns; Draw a red ribbon on the roof of the recreation room before work in the afternoon and hang riddles on it; During the event, festival music will be played to render the atmosphere. Person in charge: _ _.

3. On the evening of X, X, the recreation room organized guessing activities, answer checking, prize distribution and publicity shooting, etc. Person in charge: X.

4. On the evening of X, X, the basketball court organized fun games, game points exchange, gift distribution and publicity shooting, etc. Person in charge: X.

5. The Security Section is responsible for maintaining order during the activity. The person in charge is _ _.

please ask the above-mentioned responsible persons to hold at least three meetings before March 5th to discuss the preparation and progress of each responsible item, and the general responsible person will hand over the specific activity flow to the department manager on March 2nd.

V. Rules of Activity

1. The guessing activity must be on-site guessing, and the puzzle shall not be taken away.

2. When guessing a lantern riddle, each guessing player must first check the riddle at the designated exchange office. After the riddle is confirmed to be correct, the inspector will take it down and submit it to the exchange office. The guessing player will register and fill in the riddle title, answer, my name, department or workshop before receiving the prize.

3. Guess a riddle correctly and exchange it for a prize. In order to let more employees participate in the activity, each person is limited to guess one at a time. (to be discussed)

4. riddles ***4:

riddles 1-1 should be checked at redemption table 1, riddles 11-2 should be checked at redemption table 2, riddles 21-3 should be checked at redemption table 3, and riddles 31-4 should be checked at redemption table 4.

5. There should be at least 5 games, which can be played at the same time. The person in charge of each game will reward the winners of each round of games with points, and the points will be exchanged for gifts

6. Award setting:

2 prizes will be set for the lantern riddle activity * * *, and a lucky draw will be won for guessing a riddle once. If the lucky draw is successful, one prize will be exchanged, and the activity will end when the prizes are exchanged. (The content of the lucky draw is set according to the prize)

The game activity * * * sets 3 gifts, which are placed on the gift table and marked with points, and a certain amount of points can be accumulated in exchange for the desired gifts. When the gifts are distributed, the activity is over.

VI. Precautions for activities

1. Quizzes should be orderly and not loud.

2. After the answer is guessed, employees only need to remember the title number of the riddle and check the answer at the designated redemption office, but they can't take it off. If the guess is successful, mark the puzzle.

3. queue up for answers and keep order. violators will be disqualified from guessing.

4. Enjoy the game.

VII. Activity cost budget

1. 2 Lantern Festival lanterns.

2. Two sets of red ribbons.

3. 2 prizes.

4. 3 gifts, X yuan (company products can be applied for)

Total expenses: about X yuan. Highlights of Lantern Festival marketing plan 3

Activity time:

March 4 -6, 2

Activity theme:

Promotion of Lantern Festival in 2

Activity slogan:

Affectionate Lantern Festival (meet at the Lantern Festival, enjoy the beautiful scenery of Lantern Festival, * * *

analysis of activities and festivals:

1. Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls and watching flowers with the meaning of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to Lantern Festival. At the same time, traditional activities such as fireworks, dancers dancing dragons, hanging red lanterns high, and crossword puzzles are used to add to the fun and create a lively atmosphere for the Lantern Festival.

2. As soon as the Spring Festival is over, Spring Festival clothes will be on the market, and a new semester will begin for students, so the Lantern Festival promotion can also focus on clothes and school supplies.

Activity content:

1. Tuantuan Yuanxiao Delicious Tangyuan Exhibition

1. Open a special counter for Tangyuan food, including various brands of Tangyuan, such as Longfeng Tangyuan Series, Missing Tangyuan Series, Sanquanling Series and Youkang Series. There are eight-treasure nuts, black sesame seeds, mashed peanuts, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.

2. When the supermarket is full of shopping in 88 yuan, a bag of glutinous rice balls or a small lantern will be presented, which is worth about 5 yuan.

Second, a snack street for Lantern Festival

A snack street is set up in front of big shopping malls and supermarkets, and about ten stalls are set up, including dumplings, Sugar-Coated Berry stinky tofu, fried sausage and mutton kebabs, etc., which are made on the spot. When shopping in 1 yuan, you can get a snack coupon worth 1 yuan, and when shopping in 2 yuan, you can get 2 yuan, and so on. Buy more and get more, and the supermarket is limited to a single receipt.

Activity description:

1. Apart from going shopping and enjoying the lanterns, eating and drinking are also indispensable during the Lantern Festival. Eating some delicious snacks after shopping must be a great temptation for customers.

2. Set up a service office at the site. Customers can get snack coupons from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupons.

3. Snack coupons are not convertible into cash, and there is no change.

4. When making snacks, we must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.

5. Snack booth setting: In addition to moving the snacks that some merchants already have to the site, you can also invite some local famous snack bars to make and sell them at the site.

6. In addition to spending with snack coupons, customers can also buy in cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.

3. Enjoy the Lantern Festival in Qi Le (dream)

Open up a Lantern Festival amusement area in the form of a grape trellis, hanging various kinds of lanterns, which contain all kinds of crossword puzzles. No matter whether you shop or not, you can participate in the quiz. If you guess, you will get a prize. The prize is a beautiful small gift or a shopping voucher. The value is determined according to the difficulty of each crossword puzzle. The prize can be directly marked on the lantern.

At the same time, rings and some folk acrobatic performances can be added in the amusement area. Selected articles of marketing activities for Lantern Festival 4

I. Summary of activities

1. Introduction of activities

Theme of activities: "Make a Lantern Festival, smash the grand prize".

target: customers who pay attention to _ _ bank.

Campaign slogan: Happy Lantern Festival, jubilant with golden eggs.

activity time: 2__ year x month x day.

venue: x square, x county.

organizer: _ _ bank.

organizer: _ _ bank.

2. Activity background

The 15th day of the first lunar month is the traditional Lantern Festival in China. The first month is January, the ancients called the night "Xiao", and the fifteenth day is the first full moon night in a year, so the fifteenth day of the first month is called the Lantern Festival, also known as "Shangyuan Festival". According to the folk tradition in China, on the festival night in spring returns, the moon is high in the sky, and there are thousands of lanterns on the ground. People watch lanterns, have solve riddles on the lanterns and have Yuanxiao, and have a happy family reunion. In order to further promote community celebrations and festive atmosphere (shopping malls hold Lantern Festival activities to attract people and bring popularity).

3. Purpose of the activity

By holding party activities, people's goodwill towards _ _ Bank can be improved; With the popular and easy-to-understand game program content, we will create a "happy stage" full of festive atmosphere, fully embodying the warm scene of the people enjoying, celebrating, enjoying and having fun with the Lantern Festival, making the atmosphere of the whole Lantern Festival come to a climax and making more people know and understand.

2. Layout of the event site

1. Layout effect: The atmosphere of the Spring Festival Lantern Festival with China elements is cheerful and warm, decorated with lanterns, riddles, window grilles, firecrackers and other items, which set off a warm and festive atmosphere.

2. A traditional Lantern Festival custom introduction exhibition board will be placed on the site, and introductions (poems and stories) related to the Lantern Festival will be hung around the activity venue;

3. The festive music of Lantern Festival will be played at the event site.

4. Set up a stage with a brand-new red carpet to highlight the theme background of the event and highlight the festive atmosphere.

5. release the activity information in advance.

6. Put up activity posters at the entrance of the square.

III. Activities

1. Pay attention to _ _ bank and send red envelopes.

rules of the game: before the live program starts, the audience can get the red envelopes presented by the site by paying attention to the account number of _ _ bank and the gate of the venue. There are 3 red envelopes, and only the first 3 viewers who enter the venue and pay attention to the account number of _ _ bank can get the red envelopes. Only one account can get one red envelope, which will be signed and collected by the on-site service personnel until it is delivered.

Note: Everyone can only get a red envelope once, and the same person can only get one red envelope with multiple accounts.

props: 3 red envelopes, and one prize podium.

prize: get a red envelope after entering the event site and paying attention.

required manpower: * * * five people, two security guards on both sides of the prize presentation desk to maintain order, one service person to check whether the audience receiving the red envelopes are concerned about the bank account number, one service person to distribute the red envelopes and supervise the signature of the audience receiving the red envelopes, and one service person to keep all the red envelopes.

2. Golden egg smashing

Rules of the game: In the middle of the party, every audience can participate in the golden egg smashing lottery on their mobile phones through their concerned bank account. Each concerned account has three golden egg smashing opportunities, and different prizes provided by the scene are randomly obtained through golden egg smashing. The prizes are divided into first class, second class and third class (the prizes can be increased if necessary), and the winning probability of each golden egg smashing is 5%. After winning the prize, the winning information will be displayed on the audience's account. After the party, the winning audience can rely on the winning information to receive the corresponding prize at the prize-winning office. The prize will be cashed on the same day, and the winning information will be verified by the on-site service personnel and signed for collection. If it expires, it will be invalid.

Props: mobile phone, table, bench (free WIFE can be provided on site if conditions permit, so as to facilitate the audience to participate in the activities).

prizes: to be determined.

required manpower: * * * nine people, four security guards are located around the podium to maintain the continuity of receiving prizes on site, one service staff is responsible for supervising the signature verification of the receiving audience, one service staff is responsible for distributing prizes, and three service staff are responsible for keeping all prizes. (The number of service personnel who keep the prizes can be appropriately increased or decreased according to the number of prizes. )

IV. Redemption

1. Redemption method: The prize money won by the red envelope is provided directly in cash. After the party, the winners of the golden eggs can be cashed on the spot at the designated podium with the winning information provided by the bank account.

2. Prize setting:

Red envelope sending game: the amount in each red envelope is one yuan, three yuan and five yuan at random. There are 2 one-yuan red envelopes, 8 three-yuan red envelopes and 2 five-yuan red envelopes. The total amount is 54 yuan.

golden egg game prizes to be determined.

3. Precautions:

Winners of lottery tickets need to sign their own names before they can receive the corresponding prizes.

v. Late activities

1. Summarize the activities and analyze the problems and experiences.

2. Publish the information of the activity results. Selected Articles of Lantern Festival Marketing Program 5

1. Activities _ _ Bank < p