What is communication planning?

Communication planning is also called media planning.

Media planning is a unique management function, similar to public relations planning, and is an important core of contemporary marketing integration. The difference is that media planning helps an organization to establish and maintain communication with the media and the public.

It is one of the keys to corporate brand communication and marketing. With extensive media coverage and deep understanding of the media, it has integrated various media resources such as newspapers, internet, radio stations, TV stations, mobile TV, mobile phone short messages and so on. And guide the public's attention in the way of social and cultural operation, so as to achieve the purpose of guiding public opinion, interpreting functions and establishing a good product consumption culture.

Communication planning work content:

1, responsible for the design and implementation of brand promotional materials (light company ecosystem, new year's goods, promotional films);

2. Be responsible for the management of Deby's external unified caliber and update the publicity materials inside and outside the company;

3. Be responsible for the investigation and cooperation of Deby's new media environment for foreign news release, and for the collection and arrangement of public opinion monitoring data reports;

4. Effective response and cooperation of crisis public relations;

5. Responsible for media release execution and project planning;

6. According to the release strategy, responsible for drafting foreign news articles;

7. Integrated communication, especially the increase in the amount of communication in different places;

8. Communication planning and implementation of media activities;

9. Be responsible for the daily work promotion and system management of official website.

Extended data:

Basic elements of work

1, orientation: the most important principle.

2. Policy orientation: the form, content and publicity of the activity should meet the basic requirements of government policies.

3. People's psychological orientation: refers to people's values, psychology, emotions, customs, consumption habits, etc. in a certain period of time.

4. Social development trend orientation: those "universal laws" that meet the needs of human development, such as environmental protection timing: refers to the time and place of activities, and specific activities should change from time to time.

5. Creativity is the soul and guarantee of activity planning.

6. Feasibility: Whether the planned activities are operable; There are three measures: 1. Whether the existing resources can support the objectives of the activity, 2. Whether the environment allows (laws, policies, society, etc.). ), and 3. Carefully consider the input-output ratio.

7. Relevance: The activity is highly related to the concept, culture, propaganda and positioning and image of the enterprise, or to the products or brands of the enterprise, or to the buyers and consumers of the products.

References:

Baidu encyclopedia-media planning