What is the difference between SCRMM system and traditional CRM _ What does CRMM mean?

Traditional CRM is a "silent age for consumers" and a tool for internal optimization of workflow. Traditional CRM focuses on collecting and managing static customer information, such as past purchase information, contact records and customer attribute information. Traditional CRM is enterprise-led and introverted. Enterprises focus on how to manage customers, rather than building strong relationships with customers. In the traditional CRM system, each customer is equivalent to a record, and the data is static. There is little interaction between enterprises and customers in the system, which is often limited to one-way communication by email and telephone. There is no interaction between customers.

SCRM is a new customer management system that conforms to the development of the market and adheres to the principle of "customer-centered". With the development of the times, the improvement of people's consumption level, the transformation and upgrading of consumption patterns have catalyzed the trend of CRM socialization. The market environment requires the marketing business to be more and more "customer-centric". Coupled with the increasing popularity of social media, social software has gradually become a customer acquisition tool and customer service tool, and the SCRM system has emerged. Therefore, SCRM is also a business strategy of enterprises in the information age, which allows enterprises to focus on customer management in social scenes and emphasize consumer participation and interaction. The SCRM system of Enterprise WeChat is the most common management system in this ecology.

In the past, the CRM customer management system based on telephone number was often used, but in recent years, it has been influenced by the national WeChat, and WeChat contact has become a more convenient communication method than calling, and more and more marketing, service and after-sales actions rely on WeChat. Since the connection between enterprise WeChat 3. and personal WeChat, customer management through enterprise WeChat has become the choice of more and more people.

SCRM is an evolutionary version of CRM.

The transformation and upgrading of consumption patterns have catalyzed the trend of CRM socialization. The market environment requires that the marketing business should be more and more "customer-centric". Coupled with the increasing popularity of social media, social software has gradually become a customer acquisition tool and customer service tool, and the SCRM system has emerged. As a business strategy of enterprises in the information age, the behavior of enterprise customer management focuses more on social scenes, emphasizing consumer participation and bilateral interaction. At present, the SCRM system based on the enterprise WeChat ecosystem is the most common customer relationship management model in the industry.

Tencent officially increased its openness in the design of enterprise WeChat products, and constantly updated it iteratively. The appearance of version 3. of enterprise WeChat further strengthened the interconnection with WeChat, completed the leap of enterprise WeChat OA system transformation and upgrade of CRM system, and added a number of functions such as customer base, customer connection and customer circle of friends, directly reaching 1.2 billion users of WeChat, helping enterprises to build a private domain traffic pool. It also laid the foundation for the development of the SCRM system based on enterprise WeChat.

Since the opening of enterprise WeChat, many business behaviors have been recognized in the enterprise WeChat ecosystem, forming a relatively complete CRM marketing system. For the technology developers of SCRM system, what they need to do is to continuously tap the needs of customers at the "S" level, let more functions that meet social scenarios land on the enterprise WeChat platform, and integrate customer resource data. Form a positive closed loop of users' "access-precipitation and planting grass-purchase transformation-retention and repurchase", so that enterprises can play with the customer private domain traffic pool with the help of SCRM system and establish a more intelligent and efficient new marketing relationship.

the SCRM system based on enterprise wechat has flexible customer distribution mechanism and diversified marketing channels, which can connect customer traffic from different channels to enterprise wechat for management through live code. Ability to integrate multi-touch customer data and accumulate user portraits; You can set labels for customers, conduct hierarchical management and guide users to transform layer by layer.